Coffee Shop Business Planning for Creative Actors using Business Model Canvas

Arsenna Attaya Yulian, H S Soegoto

ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic - ISBN 978-623-95562-0-4


This study aims to determine the current Business Model Canvas (BMC) and make a better BMC in the Sinopsis Creative which is engaged in the coffee shop business. The analysis was carried out on 9 BMC elements consisting of Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnership, and Cost Structure. The research method used is descriptive qualitative. Data collection was carried out using semi-structured interview techniques. The research results from the identification of the new BMCs show a future picture of the company regarding the 9 elements of BMC. In the Customer segment, customers can add customers from outside the city. New channels need to be added Frenchise brand. You can add inventory control to key activities. In the revenue stream, you can add to selling packaged coffee beans so that they can be sold elsewhere.

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