Analysis of Business Success at the Triple 3 M Shop during the Covid-19 Pandemic

Trustorini Handayani

ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic - ISBN 978-623-95562-0-4

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Abstract

The Covid-19 Pandemic situation occurred worldwide, impacting all sector. Informal Business experienced economic shock during the Covid-19 Pandemic. While Triple 3 M Shop experienced increase in sales. This condition is interesting to analyze. The purpose of this research was to analyze what factors caused Triple 3 M Shop to experienced business success. The study used descriptive qualitative with a phenomenological approach. Respondents in this study were the owner of Triple 3 M and several employees. Data is taken through in-depth interviews with the snow ball technique, observation, documentation, literature study. The research results show that The Triple 3 M Shop as a Multi Brand and Multi Product Retail Reseller during the Pandemic period sold product according to market needs, namely recording equipment for making YouTube content, online learning support audio, Webinars, studio equipment, having a one shop concept shopping solution, did after sales service, trying to understand consumer behaviour and using marketing language in the form of problem solving.

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