E-Commerce as a Medium for Tourism Promotion

R Wahdiniwaty, V Gafarina

ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic - ISBN 978-623-95562-0-4

Abstract

This research aims to discover the influence of promotions by tourism startup company in increasing sales. The method used in this research was qualitative method with survey. The result of this research indicated that promotions conducted by startup company were able to increase the sales of small tourism business. Through this promotion, small tourism business that implemented conventional customer approach was introduced to e-commerce. The conclusion of this research is startup company can be a means and media of promotion for small tourism business, and as a result, both parties get the expected benefits.

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