The Future of Cashless Payments for Small Business During the Covid-19 Pandemic
Panji Pambajeng, Dedi Sulistyo Soegoto
ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic - ISBN 978-623-95562-0-4
Abstract
This study aims to analyze the cashless payment of quick response (QR) system, which is an alternative for users to make payments. Cashless payments are an alternative to carry out electronic funds transfer at the point of sale. QR code payment emerged as the most popular as it does not require traditional infrastructure such as cards, payment networks, merchant accounts, and payment processing terminals.The research method used a quantitative method with linear regression analysis; three variables measured were: Perceived usefulness the subjective probability that technology can improve the way a consumer completes his goal and efficiency refers to an individual's perception that using a particular system will be effortless or, simply, easy to handle as independent variables and determined the intention to use the QR on the payment system as a dependent variable. The object of this research is the payment system for customers as the unit of analysis. The results show that perceived usefulness and efficiency are determinants of the future intention to use this technology. The conclusions and implications for management provide alternatives for small businesses to promote this new business by means of the new technical developments.
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