The Effect of Product Branding

P S Kurniati, N Ica

ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic - ISBN 978-623-95562-0-4

Abstract

Social media is currently very influential on the activities of today's life and includes all people, both young and old. The purpose of this research is to find out how much influence the information system has on the branding of a product. This research method uses descriptive method, to present an overview of the influence of information systems on a product brand by observing and through interviews with brands that use information systems and those that do not use information systems. The results obtained from this study indicate that the information system has a major effect on the brand of a product. Product brands that use information systems are more widely known by consumers compared to brands that do not use information systems. It is also known that social media is very influential on the introduction of a branding. This research shows that the importance of information systems on a product brand to be more widely known in the market, so that sales will increase.

Article PDF