Long-term Survival of Micro, Small, and Medium Enterprises in Indonesia

O Widilestariningtyas, R Luthfiansyah

ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic - ISBN 978-623-95562-0-4

Abstract

The purpose of this research is to find out the influence of the use of technology as long-term survival in Indonesia in increasing MSME profitability. The method used case study method that aims to find out how the influence of the application of website applications in increasing profits. The era of Industrial Revolution 4.0 is marked by the massive use of technology in any aspect, one of the applications is the many uses of the internet in the sales and marketing and purchasing processes. The results of this study indicate that the application of website applications increase the sales which affect MSME profits, higher online purchasing power is caused by the interest of buyers in making purchases through the website because the transaction is easy and can be done anywhere. The conclusion of this research is the application of website applications to increase profits has a positive impact on entrepreneurs.

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