Comparartive Study of Business Promotion
A H Ramadhan, M Aria
ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic - ISBN 978-623-95562-0-4
Abstract
The purpose of this research is to find out the influence and the benefits of the website in business promotion. In this study, we used a comparative research method about the advantages of business promotion using a web site compared to business promotion using conventional media. The comparison between promotion through the website and conventional media methods are done in terms of cost, speed of information updating, area of information distribution, and detailed information. The results showed the advantages of promotion using website media compared to conventional media in terms of cost, speed of updating information, the breadth of information distribution, and detailed information. In conclusion, it can be used for business people to determine the marketing strategy.
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