Photography as A Media for Promotion of Area Tourism in Brebes District

Kamal Mushthafa Putra, Kankan Kasmana

ICOBEST 2022 - Empowering World Optimism and Revitalization Through Scientific Framework - ISBN


The purpose of this research is to introduce photography media as a means to promote tourism in Brebes Regency because photography looks simpler, modern, real and easy to understand and attracts the human sense of sight and can increase regional tourism visitors in Brebes Regency. This research is a qualitative research using observation methods and data collection techniques using interviews. The results showed that photography as a promotional medium can increase the interest of visitors, especially teenagers, in visiting tours in Brebes Regency. This is evidenced by the results of interviews on the subject, namely kimnaya and regran who visited tourism in Brebes Regency because they saw photography posts on social media that were interesting to visit. Photography can be a promotional medium and attract visitors due to the cleverness of a photographer in taking photos, editing, and posting on media which is certainly crowded with visitors. Therefore, photography can increase visitors to tourism in Brebes Regency, it must be based on good planning starting from choosing attractive photo spots, lighting, supporting social media, modeling, interesting captions, and so on.

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