Promotional Elements in the "Me and Kajongan Tourism Village" Video Vlog

R Nurdiana, R Maulina

ICOBEST 2022 - Empowering World Optimism and Revitalization Through Scientific Framework - ISBN


The city of Tegal is known as a maritime city, a city with a large fishing sector. The expanse of cultivators' ponds and mangrove trees provide a special beauty for the coastal villages in Tegal City. Kajongan tourism village is located at the west end of Muarareja Village, West Tegal District, Tegal City which is a potential fishery sector in Tegal City. In order to increase the enthusiasm of local and national communities to visit the Kajongan Tourism Village. The Regional Government through Bappeda organized the Kajongan Tourism Village Creative Video Competition “Come on Dolan Maring Kajongan”. The competition was held in the form of a video vlog as an effort to find the best video as a promotional medium for the Kajongan tourist village. The results of the competition were the 6 best videos in the general champion category which were selected based on the elements of promotion, video quality, story telling, shooting angles, and video editing. Ramadhan, aims to find promotional elements in the video vlog. data collection observations and interviews with informants The results of this study found elements of promotion and elements of cinematography. Based on the order of appearance, the abstract comprises the goal of the research, method implemented, results of the research, brief discussion, conclusion, and impact of the research.

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