Business Motivation and Business Ability towards the Success of Distro Entrepreneurs in Citarum Bandung Area

R. Zulfikar, RFJ Bawazir

ICOBEST 2022 - Empowering World Optimism and Revitalization Through Scientific Framework - ISBN

Abstract

This research aims to find out respondents' responses regarding Business Motivation, Business Ability and Business Success of distro business in Citarum Bandung Area. As well as to find out how much Business Motivation and Business Ability to The Success of Distro Business in Citarum Bandung Area both partially and simultaneously. The population in this study was 33 business people, and the sample method used in this study was the saturated sample method. The analysis method in this study uses descriptive and verification analysis consisting of path analysis, multiple correlation analysis, coefficient of determination and hypothesis testing by performing a t test for partial and a f test for simultaneous. The results of the study based on descriptive analysis for all the variables examined are in the category of sufficient. Correlation test results show that business motivation and business ability have a very strong relationship with competitive advantage. It can be concluded that the results of the hypothesis test state that there is an influence of Business Motivation and Business Capability on Business Success, both partially and simultaneously.

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