The Influence of Mobile Banking Easiness and Flash Sale towards Impulse Buying on Shopee Users in Bandung

Erna Susilawati

ICOBEST 2021 - Digitalization and Opportunities in The Tough Time - ISBN 978-623-95562-1-1

Abstract

Nowadays, the users of market place increase significantly since information and technology have been developed, especially the internet and high-tech devices that make shopping easier. This research aims to find the influence of Mobile Banking Easiness and Flash Sale towards Impulse Buying on Shoppee as one of the marketplaces that have many users in Indonesia, especially in Bandung. The methods used in this research are descriptive and quantitative. There are 200 respondents as the sample, using random sampling technic. Multiple regression is applied in this research to find the correlation between variables. The result of the research there is a positive correlation and significant between Mobile banking Easiness and Impulse Buying. as well as Flash sale has a positive correlation and significant towards impulse buying. While simultaneity Mobile Banking Easiness and Flash sale have positive correlation and significant towards impulse buying.

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