The Analysis of Experiental Marketing and Brand Trust in Increasing Customer Satisfaction Asus Laptops (Case Study on Students using Asus Laptops in Purwakarta)

Ropi Marlina, Indra Maulana, N A Sugiarto, M Meki Munawar

ICOBEST 2021 - Digitalization and Opportunities in The Tough Time - ISBN 978-623-95562-1-1

Abstract

This research is based on the phenomenon of the problems that exist in the high level of competition in the information technology industry especially laptops.The problems in question include, how to increase customer satisfaction with asus laptops. The purpose of this study was to determine the Influence of marketing based on experience and brand trust on the satisfaction of technical students of Asus laptop users in Purwakarta. The method in this study uses descriptive with a quantitative approach.The research data were obtained through a questionnaire distributed to 98 engineering students at Purwakata. Data processing using SPSS version 22 which includes validation test, reliability test, correlation test, linear test or multiple regression, and hypothesis testing. The results showed that simultaneously there was a significant influence between marketing based on experience and brand trust on the satisfaction of technical students using Asus laptop users in the average of increasing result was influenced by other factors not examined by the researcher.

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