MSMEs E-Readiness and Its Contributing Factors: A Study of Batik Sekar Putri Cimahi

Lina Anatan, Wilson Bangun, Fransiscus Marcel

ICOBEST 2021 - Digitalization and Opportunities in The Tough Time - ISBN 978-623-95562-1-1

Abstract

This study was conducted to determine Batik Sekar Putri readiness as MSME in responding to digital-based economic transformation. The main objective is to reveal problems faced specifically related to readiness in responding to digital-based economic transformation. According to the interview with the owner, it could be concluded that the use of ICT is still considered not optimal due to limited human resources competence and financial reasons. The level of readiness in facing the digitization is also considered to be moderate, the use of information technology, especially in terms of digital marketing is still limited to the development of the word press web which has not been used optimally and the use of social media such as Facebook and Instagram which is also still limited. The main factors considered to have significant contribution to improve MSMEs readiness are the availability of funds and the readiness of human resources. The moderate level of readiness of MSME in responding to the digitization of MSME is influenced by internal problems related to financial, human resources, operations, marketing and company management problems. MSME is faced with problems arising from external factors such as difficulties in accessing funding and increasingly competitive competition, and the Covid-19 Pandemic.

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