The Government Strategies to Increase Local Tax (PAD) in Purwakarta

R Adibowo, R Y Supriadi

ICOBEST 2021 - Digitalization and Opportunities in The Tough Time - ISBN 978-623-95562-1-1


The local tax (PAD) in Purwakarta is still not optimal, because there are problems that occur in increasing the local tax (PAD) in Purwakarta, namely the lack of control and supervision of local assets. The Purwakarta Local Government lacks to explore potentials that can increase local tax (PAD). This research aims to find out the objectives, environment, direction, actions, and learning of local government strategies, especially by the Regional Local Tax Department of Purwakarta to increasing the local tax (PAD) of Purwakarta. This study used the theory of government strategy according to Goeff Mulgan (2009:5). Where there are 5 strategy success indicators, which can be hosted by Purpose, Environments, Directions, Action, and Learning. The method of research used is a descriptive method with a qualitative approach. Data collection techniques through library studies and field studies are observations, interviews and documentation. The technique of determination of informant using Purposive technique. The data analysis techniques that researchers used in this study are SWOT, namely, Strengths, Weakness, Opportunies, and Threats. The results showed that the local government's strategy to increase the indigenous revenue of the region was seen from the goal indicator, environment, direction, action, learning was good enough. Realization of local tax (PAD) of Purwakarta increase annually, although it has not been optimally.

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