Analyse and Design the Digital Marketing System of Junno Café

M N Lantang, H Soegoto

ICOBEST 2021 - Digitalization and Opportunities in The Tough Time - ISBN 978-623-95562-1-1

Abstract

The purpose of this study is to analyze and design digital marketing system that can be used to increase revenue of the Junno cafe. At this moment the cafe product marketing system is still operate manually or only selling the product based on existing business places, therefore the café is less profitable. In order to increase the cafe revenue the writer propose the digital marketing system to be applied at the Junno café. Writer using TOGAF (The Open Group Architecture Framework) as one of the best practices for making enterprise architecture that includes design, planning, implementation and information technology business governance that can be adapted to the needs or problems for Junno café. This enterprise architecture design for the digital marketing culinary business at the Junno cafe that proposes the use of existing technology. Social Media Marketing is an effort to create promotional content on various social media platforms such as Facebook, Instagram, WhatsApp, and marketplace. Social Media is a very effective medium to increase sales conversions. Marketing products and services offered to consumers using social media is a major part of any digital marketing initiative that can be created. With the support of the right IT system, it is expected to increase the number of product sales, operational efficiency and ultimately increase profits for Junno cafe.

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