Interactional Meaning of Systemic Functional Multimodal Discourse Analysis on World Health Day 2020 Poster Related to Covid-19 Issue

M R Bustam

ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic - ISBN 978-623-95562-0-4

Abstract

The purpose of this study is to increase the effectiveness of information packaging related to the Covid-19 outbreak, especially with regard to public concern for health workers who are the frontlines in handling the outbreak. The study examines the interactional meaning represented in World Health Day 2020 Poster related to Covid-19 Issue released by World Health Organization (WHO) through its official website. In doing the analysis, a Systemic Functional Multimodal Discourse Analysis (SFMDA) approach is used. SFMDA is implemented to analyze both visual and verbal modes represented in the poster. Therefore, visual grammar and Systemic Functional Grammar are employed, specifically to get a comprehensive analysis of interactional meaning from both of the modes. In visual grammar, interactional meaning is realized through the concept of interactive meaning which involves contact, social distance, attitude, and modality related to interactive and represented participants while in Systemic Functional Grammar, interactional meaning is realized through the concept of interpersonal meaning which involves mood system analysis. The results show that a good combination of visual and verbal modes can ensure readability and accurate information delivery to the readers, and finally, it is hoped that the goals expected by the poster maker can be communicated well.

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