Wedding Concept Management

D E Surya, M L B Maran, F S Mutmainna

ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic - ISBN 978-623-95562-0-4


The purpose of this research is to explain the management of the wedding sector. The method used descriptive qualitative method with a study case. The results show that the wedding ceremony is a sacred ceremony, which unites two people in a marriage oath by formalizing marriage ties in accordance with religious norms, legal norms, and social norms. In today's digital era, everyone needs service that is easy to do and also easily available, including wedding plan. That is because at this time, people prefer to hold a wedding reception with the help of the organizer because of time and convenience reasons. As a conclusion, this research shown that informants prefer to order wedding planners in an easier way, by first monitoring the wedding organizers through the web they provide.

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