ICOBEST 2021 - Digitalization and Opportunities in The Tough Time

ISBN 978-623-95562-1-1


Cover Book
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Preface
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Table of Content
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Front Page
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Analyse and Design the Digital Marketing System of Junno Café
M N Lantang, H Soegoto
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The purpose of this study is to analyze and design digital marketing system that can be used to increase revenue of the Junno cafe. At this moment the cafe product marketing system is still operate manually or only selling the product based on existing business places, therefore the café is less profitable. In order to increase the cafe revenue the writer propose the digital marketing system to be applied at the Junno café. Writer using TOGAF (The Open Group Architecture Framework) as one of the best practices for making enterprise architecture that includes design, planning, implementation and information technology business governance that can be adapted to the needs or problems for Junno café. This enterprise architecture design for the digital marketing culinary business at the Junno cafe that proposes the use of existing technology. Social Media Marketing is an effort to create promotional content on various social media platforms such as Facebook, Instagram, WhatsApp, and marketplace. Social Media is a very effective medium to increase sales conversions. Marketing products and services offered to consumers using social media is a major part of any digital marketing initiative that can be created. With the support of the right IT system, it is expected to increase the number of product sales, operational efficiency and ultimately increase profits for Junno cafe.


The Effect of Entrepreneurial Orientation and Market Orientation on Business Performance (A Case Study at a Coffee Shop in The Sub-Region of Karees, Bandung)
M Iffan, S M Marhamah
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This research aims to determine the effect of Entrepreneurial Orientation and Market Orientation on Business Performance either partially or simultaneously. This research was conducted in various coffee shops in Bandung, Indonesia. The population in this research was 109 coffee shops business owners. The sampling technique used in this research is The Slovin formula with a total sample of 55 respondents. Based on the variables studied, the type of research used is descriptive and verificative. While the analytical method used in this research is multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, as well as partial and simultaneous hypothesis testing. The results of this research indicate that Entrepreneurial Orientation has a significant effect on Business Performance partially, as well as Market Orientation has a significant effect on Business Performance. Simultaneously, Entrepreneurial Orientation and Market Orientation have a significant effect on Business Performance. The results also show that both orientations can indeed be applied in determining the performance of businesses that have been run in coffee shops. The results of this research are expected to help business owners to be able to develop their business by paying attention to aspects of Entrepreneurial Orientation and Market Orientation in improving Business Performance.


Analysis of Correlations Self Efficacy and Entrepreneurship Intention
T Handayani
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The purpose of this study was to see how the Self-Efficacy possessed by Students Class 2017 of Managemet Major Unikom is linked to Entrepreneurship Intention The research methods used are descriptive and verificative. The sample in this study amounted to 61 out of the population of 156 students class of the 2017 . The technique of determining samples in the form of proporsional random sampling based on classes by spreading questionnaires, so that it is expected to obtain the desired research results.The Research of results through Descriptive Analysis show that Self-Efficacy has a total score of 64.41% with sufficient criteria to have self-efficacy with the lowest indicator of confidence for success by 60%, and the highest indicator of confidence has the ability to fulfill tasks by 70%. As for the variable Entrepreneurship Interest resulted in a Total Score of 60% with a category of quite Interested for Entrepreneurship, with the lowest indicator of Entrepreneurial Desire at 48.52%, and the highest Indicator of Entrepreneurship With a Total Score of 71.48%. Result of research Verificative analysis correlation that the relationship of Self-Efficacy with Entrepreneurship Interests in Student Class 2017 of Management Major was able to score by 44.1% with the relationship category not too strong. This shows that respondents feel less confident to open a business and to achieve future success. You can only be an employee, not an entrepreneur. The impact of the results of this study requires the provision of continuous motivation to create a sense of confidence in students to become an entrepreneur.


The Government Strategies to Increase Local Tax (PAD) in Purwakarta
R Adibowo, R Y Supriadi
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The local tax (PAD) in Purwakarta is still not optimal, because there are problems that occur in increasing the local tax (PAD) in Purwakarta, namely the lack of control and supervision of local assets. The Purwakarta Local Government lacks to explore potentials that can increase local tax (PAD). This research aims to find out the objectives, environment, direction, actions, and learning of local government strategies, especially by the Regional Local Tax Department of Purwakarta to increasing the local tax (PAD) of Purwakarta. This study used the theory of government strategy according to Goeff Mulgan (2009:5). Where there are 5 strategy success indicators, which can be hosted by Purpose, Environments, Directions, Action, and Learning. The method of research used is a descriptive method with a qualitative approach. Data collection techniques through library studies and field studies are observations, interviews and documentation. The technique of determination of informant using Purposive technique. The data analysis techniques that researchers used in this study are SWOT, namely, Strengths, Weakness, Opportunies, and Threats. The results showed that the local government's strategy to increase the indigenous revenue of the region was seen from the goal indicator, environment, direction, action, learning was good enough. Realization of local tax (PAD) of Purwakarta increase annually, although it has not been optimally.


2021 Myanmar Political Crisis : Opportunity and Challenge for Indonesia Sectoral Leadership in ASEAN
AnggaNurdinRachmat, Renaldo Benarrivo, Reyghita Fay Kautsar
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The purpose of this research is to finds the opportunity and challenge for Indonesia as sectoral leadership role in political-security in address 2021 Myanmar political crises. This research used qualitative methods which data collection by literature studies. Research found that the opportunity for Indonesia to coping with 2021 Myanmar political crises came from its free-active foreign policy, experience of democracy transition and diplomacy capability in ASEAN. But at the same time Indonesia has faced the obstacle to coping with it from the both external and internal such as ASEAN non-interference doctrine, the resistance from Myanmar people and inconsistence of Indonesia domestic commitment toward Human Right and Introduction


Advertising Strategy to Attract Tourist Visit Interest
Rismawaty, R A Pratami
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The purpose of this study was to determine the advertising strategy carried out by The Tourism Marketing and Analysis Division in attracting tourist visits interest to Pangandaran Regency. Measuring instruments used in this study were: advertising objectives, advertising media used, advertising packaging, and message content. The research method used a qualitative approach with a descriptive method. There were 7 informants determined using the purposive sampling technique. The data collection technique in this research used literature study & field study. The results show that advertising aims to provide information and introduce various tourist destinations in Pangandaran Regency, advertising media were internet media such as Facebook, Instagram, YouTube, Twitter, and Websites. Advertisements were packaged attractively in the form of video advertisements and paid attention to the video editing to highlight the beauty of tourist destinations in the Pangandaran Regency. The message contents in the advertisement were to invites travel by explaining the advantages and beauty of the situation of tourist destinations. The conclusion in this study is that the promotional strategy carried out was running properly and there was an increase in tourist interest in the first half of 2021 compared to 2020. It was recommended that the advertising be done using Google ads, Instagram ads, and Facebook ads to reach a wider public.


The Effectiveness of @humaskabbdg Instagram Information on Instantiation Perceptions Among Followers.
Rismawaty, Desayu Eka Surya, Ayoenda Fadiyah Putri
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The purpose of this research was to determine the extent of the effectiveness of @humaskabbdg Instagram information on instantiation perceptions among followers. To answer this problem, the researchers took a measuring instrument from Variable Y (Perception), namely feelings and sources of information. The method in this study uses a quantitative approach with descriptive analysis techniques with data collection, namely surveys. The population in this research were followers of the @humaskabbdg Instagram account and the sample was taken was 100 respondents. The sampling technique used probability random sampling with a simple random sampling method. The results of this research by calculating the coefficient of determination analysis show that the Effectiveness of @humaskabbdg Instagram Information has an influence of 45.3% on the Instantiation Perception among Followers. In the results of processing the t-test, the calculated t value obtained is 9.003 > t table of 1.984 which was in proper with the hypothesis testing criteria, namely Ho was rejected and Ha was accepted. This means that it has a significant and positive effect. These results show that the effectiveness of @humaskabbdg's Instagram information has been effective on instantiation perceptions among followers.The conclusion for this research was that there was a significant and positive effect between the effectiveness (variable x) of @humaskabbdg Instagram Information on the Perception (variable y) of Instantiation among Followers, with the categories "Effective" and "Very Good" so it can be concluded that the @humaskabbdg Instagram account was already effective. Suggestions for the Public Relations of the Bandung Regency Leaders, it was hoped that the admin of the @humaskabbdg Instagram account could continue to spread useful information and provide the latest innovations to attract followers' attention through posted content so that the followers of the @humaskabbdg Instagram account can have a good perception or image to the instantiation.


Five-Star Hotel Branding Strategy in Banten Province Due to The Covid-19 Pandemic
Rizal Syaifudin, Deris Desmawan, Sugeng Seyadi
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This study aimed at examining how the strategy of five-star hotels in Banten Province can maintain its branding due to the Covid-19 pandemic. The Covid-19 pandemic has led to a decrease towards the number of room occupancy rates and average length of staying for majority of guests. Besides, this study used a SWOT analysis to find out various internal and external factors which could affect the hotel condition during the Covid-19 pandemic. Acoording to the SWOT analysis results, the results of weighting and ranking, the Internal Strategic Factors Analysis Summary (IFAS) value was 0.23, and the External Strategic Factors Analysis Summary (EFAS) value was -1.00. Regarding the results of the IFAS and EFAS calculations, it showed that the recommended grand strategy was a defensive strategy in the form of a rebranding strategy. Hence, this research concludes the rebranding strategy form could be in the form of making announcements to the public such as staying at hotels is safe, and hotels always apply strict health protocols, implement "pay now stay latter" by selling staying vouchers to prospective visitors with a pay-now system, staying later as well as making special long stay packages for foreigners who will return to their countries, but they are hampered by the lock down policy or restrictions on large-scale community activities. As a result, there will not provide public transportation in the country or abroad. Therefore, the hotels still can survive and get income during the pandemic.


Teacher Communication Behaviour to Mentally Retarded Students of Sukapura in Bandung City during the Covid-19 Pandemic
Desayu Eka Surya, Rismawaty, Yuni Efrisely
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This research aims to determine the communication behavior used by the teachers of performing arts and handicrafts at SLB C Sukapura Bandung City in motivating mentally retarded students to be creative during the Covid-19 pandemic. The research used a qualitative approach with case studies. The research subjects were 6 informants, consist of three key informants and three supporting informants that were obtained through the purposive sampling technique. The results showed that the teacher’s communication behavior of performing arts and handicrafts at SLB C Sukapura Bandung City in motivating mentally retarded students to be creative during the Covid-19 pandemic was by conducting offline and online learning, using the forms of verbal and nonverbal communication, and through the communication obstacles. This research concluded that the verbal and nonverbal messages cannot be separated because when the teacher communicates, verbal and nonverbal messages would be used simultaneously by the teacher. Moreover, the teachers also approach the mentally retarded students by listening and understanding their complaints to provide support and encouragement for student motivation. The communication obstacles that occur during offline learning were the lack of language skills and the low self-confidence of mentally retarded students. Furthermore, for online learning, some problems became the communication obstacles such as unstable connections, unsupported cellphones, and no internet data were. This research suggested that involving parents role in the learning process can be considered to be done to help students in order to maintain their learning motivation for online learning requires special concentration to focus


The Effect of the Use of Virtual Communication on Satisfaction of Interpersonal Interaction during Pandemic among Communications Students UNIKOM Bandung
I Prayoga, W L Fauzi
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The purpose of this research is to analyze in depth the effect of using virtual communication on the satisfaction of interpersonal interactions during a pandemic among communication science students at UNIKOM Bandung. The research method used in this research is quantitative with survey method data collection techniques. The researcher distributed a questionnaire in the form of a questionnaire using google form as a medium aimed at a collection of research statements to 92 respondents from 1,150 population. The sampling technique used is Simple Random Sampling. Results of Research using ibm spps software for windows version 20 as a test tool for data analysis Researchers have obtained a value of df = 90 and 0.05 then the ttable value is 1.986 which in the next step will be used to test the hypothesis where the results of the t test curve show The tcount is 9,043 which shows a value greater than the ttable so that H0 is rejected and H1 is accepted, so the influence of virtual communication on interpersonal interaction satisfaction was found. The linear regression test between variables virtual communication on interpersonal interaction satisfaction has shown a correlation coefficient value of 0.690 which is included in the category of strong correlation. In addition, virtual communication has an impact on the satisfaction of interpersonal interactions which can be seen in the percentage value which shows 47.6% of the results of the calculation of the coefficient of determination. The conclusion of this study is that the use of virtual communication has a strong influence on the satisfaction of interpersonal interactions during a pandemic among communication science students at UNIKOM Bandung. Advice for Communication Science Students at Unikom Bandung to increase awareness again to understand the impact resulting from the use of virtual communicationtool as a intermediary media for interpersonal interaction.


Marketing Communication Strategy to Improve Brand Image
Manap Solihat, Doni Mardiana
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The focus of this research was to identify and describe the marketing communication strategy of Tangan Kanan Bandung Convection in improving brand image among consumers through social media Instagram @tangankanan.bdg. The purpose of this research was to determine the message conveyed, the development of the promotional mix and the evaluation carried out. This study uses a qualitative descriptive method using data collection techniques, namely in-depth interviews and participant observation. Through purposive sampling technique, obtained two key informants and three supporting informants. The results showed that the marketing communication strategy carried out by Bandung right-hand convection in improving brand image among consumers through social media Instagram @tangankanan.bdg by conveying messages starting from the content of the message is a form of content that is informative, interactive, soft selling, and hard selling. For the development of the promotional mix using organic advertising, sales promotion by means of promos giveaway, special month promotions, and limited promos in carrying out a public relations approach by means of personal branding of the owners. Evaluations are carried out in a planned manner starting from weekly, monthly, and annual evaluations. Conclusion, the marketing communication strategy through message packaging, promotion mix and periodic evaluation carried out by @tangan right.bdg in improving the company's brand image is appropriate and effective among consumers.Research advice, also be active on other social media such as youtube to reach of a wider consumer.


Digital Literacy Competencies of Students in Bandung
O Solihin, Y Mogot
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This study aims to determine the digital literacy competence of students in the city of Bandung. This study used descriptive qualitative method. The data collection technique used was semi-structured interviews involving 10 informants from 5 universities in the city of Bandung. The results showed that some students in the city of Bandung generally have digital literacy competencies which consist of: 1) the ability to understand internet searching, namely using search engines to find information, understanding the internet as a source of information, connecting and using the internet to carry out several activities; 2) competence in how hyperlinks work, even though they lack the meaning of hypertext; 3) content evaluation competence, they are able to understand the characteristics of websites that are used as references, cross-check the information they get and use FAQs on a website to help them get information; 4) competence in compiling knowledge by using keywords to facilitate the search for information, utilizing other sources of information other than the internet.


Opinion Mining of Environmental Issues on Instagram
Abdullah Ramdhani, Dini Turipanam Alamanda, Nabila Alifia Utami, Grisna Anggadwita
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Indonesia has a complicated waste issue and is one of the biggest waste producers worldwide. The development of Instagram as one of the popular social media in conveying public opinion in the form of photos and captions has the potential to produce useful information for solving the waste issue. The study aims to investigate public opinion particularly the Instagram users about the waste crisis. It applied opinion mining in which the data sets were obtained from Instagram posts. The overall number of posts using #sampah until December 20th, 2019 was 109K, and the research sample cover posts from January 1st, 2018 to December 20th, 2019, totaling 54K posts. The developed system consists of three subprocess, namely document subjectivity, opinion orientation and target detection. The data were classified using feature reduction. The result showed that the most popular type of post was about social learning, while the meme posts were relatively low. The conclusion stated that public opinion on the waste issue in the captioned photos can be categorized into five including waste crisis monitoring, social learning, information enlightenment, cultural transformation, and memes. The discussion and solutions elaborated in this study can be utilized by the stakeholders of Penta Helix to realize the solution for waste issues.


MSMEs E-Readiness and Its Contributing Factors: A Study of Batik Sekar Putri Cimahi
Lina Anatan, Wilson Bangun, Fransiscus Marcel
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This study was conducted to determine Batik Sekar Putri readiness as MSME in responding to digital-based economic transformation. The main objective is to reveal problems faced specifically related to readiness in responding to digital-based economic transformation. According to the interview with the owner, it could be concluded that the use of ICT is still considered not optimal due to limited human resources competence and financial reasons. The level of readiness in facing the digitization is also considered to be moderate, the use of information technology, especially in terms of digital marketing is still limited to the development of the word press web which has not been used optimally and the use of social media such as Facebook and Instagram which is also still limited. The main factors considered to have significant contribution to improve MSMEs readiness are the availability of funds and the readiness of human resources. The moderate level of readiness of MSME in responding to the digitization of MSME is influenced by internal problems related to financial, human resources, operations, marketing and company management problems. MSME is faced with problems arising from external factors such as difficulties in accessing funding and increasingly competitive competition, and the Covid-19 Pandemic.


Analysis of Transportation Services Using Service Quality Method
A Riyanto, G Sianturi, R Tanjung
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Transportation business people try to meet customer needs by providing the best quality service and maximum facilities so that customers feel satisfied with the services that have been provided, but the quality of services that have been provided is not solely in accordance with customer expectations and perceptions. The purpose of this research is to find out how good the level of service quality has been, it is necessary to measure the service quality between customer expectations and perceptions of the service quality. The research method used is to compare customer expectations and perceptions using the service quality gap method. 5. The research instrument is a questionnaire consisting of 25 statement variables and classifies into 5 dimensions of service quality according to Parasuraman's, namely the dimensions of tangibles, reliability, responsiveness, assurance and empathy. The overall level of customer expectations got an average score of 3.06 and the level of perception perceived by customers as a whole got an average score of 2.90. The statement with the highest gap (gap 5) and included in quadrant A (the main priority for improvement) on the Cartesian diagram is in the quality of service regarding buses facilitated by safety support (first aid kits, fire extinguishers and emergency exits), buses facilitated by entertainment support (karaoke and LCD TV) and buses are facilitated to support comfort (reclining chairs, air conditioning, blankets and pillows). The impact this research about the quality of service is not appropriate or does not meet the expectations of customers, therefore it is necessary to improve the quality of related services so that the quality of service provided is maximal and can meet customer expectations.


The Effects of Leaders’ Professionalism towards Employees’ Job Satisfaction
A K Harsyawardhana, R Wahdiniwaty
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When running an organization, its leader is supposed to be a role model for their employees, as no employee would like to follow an organization’s leader who acts unaccordingly. This research’s goals are to see the effects of leaders’ professionalism towards employees’ job satisfaction and its relation towards each other. The experimental method in this research uses field experiment, in which a firm’s director’s attitude and its employees’ job satisfaction are surveyed. The subject of this research is a laboratory equipment distribution company located in Bandung, Indonesia. This research uses quantitative method with data sourcing from direct observation, data gathering from research’s subjects, and previous researches with similar topics. This research resulted in knowing of improvement potential in the field of management, operations, and relation between co-workers through director’s attitude. By using statistic application and data processing, this research shows the relations between leaders’ professionalism attitude and employees’ job satisfaction. This research shows a positive yet non-significant correlation between leaders’ professionalism and employees’ job satisfaction.


Turnover Intention Model Built with Organizational Politics
A Krismaturoh, R Wahdiniwaty
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The quality of Human Resources owned can push the company's goals well, to keep the employee's performance from decreasing company must make employees comfortable in their work, If employees are not comfortable, it will cause a sense of wanting to leave the company or it can be called Turnover Intention, the perception of organizational politics that there are individual interests above organizational interests and injustice in the organizational environment. This research was conducted to find out whether Organizational Politics can support Turnover Intention in the company. This study used a quantitative approach and a questionnaire survey was used to collect data from employees. The results of the study are that there is an influence of organizational politics on turnover intention, from the calculated F value of 0.405 < F table of 4.11 which means that there is a significant linear relationship between the variables of Organizational Politics. The conclusion of this research is The company should start by investigating what has caused uneasiness among employees and hope that leaders will be more fair in dealing with their subordinates. The impact of this research is expected to make the company in improving the environment and culture in the company for the better and make the leadership pay more attention to employees in order to create a positive environment.


The Effect of Relationship Marketing Implementation on Customer Loyalty
U Sahnas, R Wahdiniwaty
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One approach taken to create customers by creating a value proposition or value proposition is either in the form of goods, services or both. Business growth at this time is getting faster and requires companies to make changes that occur, the main problem facing companies today is how companies can find customers and retain them. The marketing process can be done so that the company can survive and develop. A good parameter for the development and profit of a business process is the continuation of customer satisfaction. New customer loyalty is harder to get than retaining existing customers, so customer loyalty is very important for the success of a company's business. The purpose of this study is to be able to contribute to policy making related to efforts to build good relationships with customers. this study used a quantitative approach and questionnaire survey was used to collect data from customer in BPR Bandung. In the implementation of this research will be used descriptive-causal research method. The conclusion from the results of this study on the company being researched is the coefficient of determination obtained Kd = 69.9%, this means that Relationship Marketing has an influence / contribution to Customer Loyalty in the company.


The Influence of Event Sponsorship and Consumer Etnocentrism on Purchase Intention of Cosmetic Product
I S Nusannas, I Maulana, S Munirah, S Imbari, M Rahayu
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This research aimed to find out the factors that influence the Purchase Intention of cosmetic products on the female students of economic college in Purwakarta. In this research, Event Sponsorship (X1) and Customer Ethnocentrism (X2) expected to influence Purchase Intention of cosmetic products. This research was conducted by distributing questionnaires to 97 respondents with probability sampling method. The data analysis technique used in this research is quantitative descriptive analysis. Research data were analyzed using statistical software. The results stated that Event Sponsorship and Customer Ethnocentrism have positive and significant impact on Purchase Intention.


The Role of Motivation as a Moderating Variable on Servant Leadership’s Effect to Private University Performance Lecturers in West Java during The Covid 19 Pandemic
M Rahayu, I S Nusannas, D Mutmainnah
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This study aims to find out whether motivation moderating the influence of servant leadership on lecturer performance. The method used is descriptive verification. Data was collected through a questionnaire with random sampling technique. Data were analyzed using Structural Equation Model (SEM) with Amoss and SPSS plug in Process Hayes Version 3.5. The results of the analysis show that motivation has a positive effect on servant leadership, motivation has a positive effect on performance and motivation is proven to moderate the influence of servant leadership on performance. These results can be interpreted that the higher the level of motivation possessed by the lecturers, the stronger the level of servant leadership and the higher the performance of the lecturers and high motivation strengthens the influence of servant leadership on performance. Motivation has a positive influence on improving the performance of lecturers.


The Role of Interpersonal Conflict and Workload on Employee Work Stress
N S Anggraeni, I S Nusannas, D A G Amruloh, D S Saleh, Y Ernawan
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This study aims to determine the effect of interpersonal conflict and workload either partially or simultaneously on the work stress of employees of PT. Sanly Industries Indonesia. The sample of this research is 77 employees. The analysis technique in this research uses validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, and F test. The research method used is quantitative research with descriptive and verification methods with data processing using statistical software. The results showed that interpersonal conflict and workload partially or simultaneously had a significant effect on employee work stress.


Assesing the mediating effect of Self Control on the relationship betweeen Perceived Ease of Use of E-money on Consumptive Behavior and Internet Gaming Disorder of generation Z (Empirical Evidences from Indonesia)
Putra Tri Akram, Sita Deliyana Firmialy
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The purpose of this study was to determine how the mediating effect of self-control in the ease of using electronic money leads to consumptive behavior in internet gaming disorders. The world is currently experiencing rapid technological developments in all fields, including the gaming industry. This trend has resulted in more and more people focusing on the massive use of online games to distract them and focus, especially during the pandemic. The massive use of online games, or often referred to as internet gaming disorder (IGD), especially in Generation Z, has attracted many researchers around the world. Fast consumptive behavior and uncontrolled behavior are considered to bring harm to these online gamers. Furthermore, the integration of E-money in the game platform is expected to increase the flexibility of the consumptive behavior of these online gamers, thereby increasing the risk of IGD for these gamers. We used an online questionnaire that was tested on 155 respondents and thus analyzed the results by SEM-PLS. we found that ease of use e-money has a significant effect on consumptive behavior, self-control has an effect on ease of use of e-money, consumptive behavior has a significant effect on IGD. The empirical contribution of this study thus recommends the need to mediate control to these Generation Z gamers to suppress the tendency of rapid consumptive behavior and reduce the potential risk of developing Internet Gaming Disorder (emergency room).


Financial, Socioeconomic, and Psychological Problems of Stock Market Workers and Medical Health Workers during the COVID-19 Pandemic
M A Khashbah, G K Ahmed
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This study aims to investigate the effect of Financial, Social, and Psychological Problems during the disease 2019 (COVID-19) and the expectation of its impact in the future on the effects of life for workers in the health sector and Egyptian Stock Market sector. The research method used a quantitative method with resort to an ordinal logit regression model to assess the impact of fear from COVID-19 for job losses and future expectations toward COVID-19 influence on the lives of workers in terms of economic, social, and psychological aspects assess The results show the health workers were more affected by the COVID-19 pandemic regarding decreased net income, increased work hours, and children’s problems relative to the business workers .Regarding the socioeconomic level, the health workers had high percentages in the high class (16.9%) relative to the business workers (13.1%).In contrast, the business workers had high percentages in the low class (19%) relative to the health workers (25%).In addition, according to beck’s scales, the health workers had relatively higher levels of anxiety than another sector, while the level of depression was similar in both sectors. We conclude Health workers were negative affected by the COVID-19 pandemic more than business workers regarding psychological (anxiety), financial and social problems. The type of work sector plays a prominent role in determining the effects of COVID-19 on all aspects of employee life.


Soundness and Performance Bank in Indonesia Year 2014 – 2020
Azwarsyah, N A Achsani, T Andati
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This study examines the effect of aspects of the bank financial performance (ROE, DER, NPM and EPS) and bank soundness (NIM, GCG, NPL, CAR) on stock prices of banking companies listed on the Indonesia Stock Exchange in 2014 – 2020. The sample in This study amounted to 21 banking companies. The analytical method used in this research is panel data regression analysis. This study found that ROE, NPM, and EPS had a significant effect on stock prices, while DER, GCG, NIM, NPL, and CAR had no significant effect on stock prices. Based on the test results, the results show that in general the performance level of banking companies is still in accordance with the standards set out in Bank Indonesia Regulation Number. 6/10/PBI/2004 and the banking soundness of all banks is still within the standard in accordance with Bank Indonesia Circular Letter Number. 15 /15/DPNP 2013.


The Impact of Supportive Leadership on Performance of Millennial Employees in Digital Era at Training Centre In Bandung: The Mediation Role of Organizational Commitment
D Mutmainnah, T Yuniarsih, Disman, J Sojanah, M Rahayu
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Managing performance of millennials employee behavior is an integral component of sustainable organizational development and a challenge in the digital era. Many researches have been identified the antecedent factors of performance. The aim of this study is to find out supportive leadership as one of behavioral leadership style can be a predictor of employee performance with the mediating role of organizational commitment. This study uses the indicators from only one dimension of leadership, which there are some empirical gaps between the result of previous researches. The sampling of this study took 52 millennial employees of a teachers training center in Bandung. In assessing the empirical model this study used Partial Least Square Structural Equation Modeling (PLS-SEM) analysis. The results of this study lead to the supportive leadership has a positive and significant impact on organizational commitment, and organizational commitment has a positive and significant influence on employee performance. The effect of supportive leadership on millennial employee performance is mediated by organizational commitment. This study concludes that supportive leadership has an indirect effect on performance of millennial employees through the mediating variable of organizational commitment, implying that supportive leadership might indirectly improve performance of millennial employees through organizational commitment. The assumption is that if a leader is effective at supporting staff, there will be an increase in employee organizational commitment, and if commitment improves, there will be an increase in performance. This research is expected to have impact on the improvement of millennial employees’ performance by implementing a supportive leadership style in order to enhance the organizational commitment.


Development of Traditional Herbal Medicine through Product Innovation and Marketing Innovation using Business Model Canvas Analysis
Karlina, D A Wahab Sya’roni
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The Covid-19 pandemic has had a major impact on the world economy, including Indonesia. Large, medium and small scale companies must make various adjustments including product innovation and marketing strategy innovation to face the current economic conditions. One of the small industries affected is herbal medicine business. The purpose of this research is to develop a traditional herbal medicine business through product innovation and digital marketing strategy innovation to increase consumer buying interest and product selling value using business model canvas analysis and SWOT analysis. This study used descriptive qualitative method and literature study. Data collection techniques using in-depth interviews, observations, and questionnaires for herbal medicine makers, sellers, and consumers. The results show that product innovation and marketing innovation can increase consumer buying interest and increase the selling value of the product. The conclusion of this study, herbal medicine is a traditional drink that can compete and survive the economic crisis through product innovation and marketing innovation that continues to be developed.


The Role of Organizational Commitment and Information System towards the Employees Performance
Arief Maulana, Herman Soegoto
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This research is conducted to find out the role of organizational commitment and information system in improving the employees performance in Sekretariat Dewan Perwakilan Rakyat Daerah (DPRD) Kabupaten Bandung Barat. Descriptive analysis method is used by collecting various data from human resource department as well as conducting interview with the employees of Sekretariat Dewan Perwakilan Rakyat Daerah. The result shows that the implementatiom of information system results in the improvement of employees performance. Moreover, the organizational commitment has also met the organizational needs. Therefore, the implementation of informatiom system and organizational commitment affect the improvement of employees performance of Sekretariat DPRD Kabupaten Bandung Barat.


AKHLAK Culture Health Index in 91 BUMN and The Correlation to Values Contravention in BUMN
A R Hariyadi, D Agustina
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Under the leadership of Mr. Erick Tohir, the Ministry of BUMN became the first government agency in Indonesia to successfully combine the core values of all state-owned companies known as Badan Usaha Milik Negara (BUMN). The objective of this study is to determine the extent to which the core values of AKHLAK in BUMN have been internalized since it was first announced by the Ministry of BUMN, so that the results obtained can support the Ministry of BUMN to determine future intervention steps and prepare an action plan. This study was conducted quantitatively, using a survey method with stratified random sampling, where the number of respondents will be ensured to meet the total population of each BUMN. The collected data is the respondents' top-of-mind decisions based on the ten behaviors most chosen by the respondents towards their personal values, organizational culture, and expected culture. The study's findings focus primarily on the AKHLAK internalization index, specifically the low value of AKHLAK implementation on the values of Amanah, Harmoni, Loyal, Adaptif, and Kolaboratif. In brief, only the Kompeten value from the core values of AKHLAK in 91 BUMN has a sufficient level of implementation, while the other five values from AKHLAK have resulted in the low category. The findings of this study will contribute as reference material by the Ministry of BUMN, practitioners, and academics as the first benchmark data on BUMN organizational culture measurement. Furthermore, this information can be used to make comparisons between one BUMN to another.


Factors affecting tourism attractiveness of Mount Guntur Garut Indonesia: Discriminant analysis
Wati Susilawati, Dini Turipanam Alamanda, Eti Kusmiati, Lia Kurniati
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Mount Guntur Tourism in Garut Regency offers several attractions that involve natural beauty around it. However, not all tourists coming to Garut are interested in visiting the mountain. The aim of the present study is to analyse whether there are different profiles of tourists who are interested and not interested in visiting Mount Guntur and investigates factors affecting the tourists’ interest in visiting the destination. To this end, the study applied a survey method through which the questionnaires were distributed to 100 participants, 50 of which were interested, and the other 50 were not. The data were then analysed by using discriminant analysis operated in SPSS 25 software. The results showed that the different profiles of respondents determined based on the interest to visit Mount Guntur could be proven statistically. The factors that make tourists interested or not interested in visiting Mount Guntur are transportation to tourist attractions; scenery; supporting facilities and artificial tourism spots. The results of this study may serve as additional information for tourism managers to improve the marketing strategy of Mount Guntur tourism.


The Effect of Perceived Security towards Intention to Use Digital Payment through a Trust
Mima Halimatus Sa’diyah, Dedi Sulistiyo Soegoto
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The purpose of this study was to determine the influence of perceived security on trusts and their impact on intention to use digital payments. The study used causal studies to determine intervariable influences. The population used in this study is Micro Small Medium Enterprises (MSMEs) actors in the culinary and fashion fields in the city of Bandung who have not implemented digital payment in carrying out their business activities. The type of data used is primary data collected through instruments in the form of questionnaires, then the data is processed using statistical analysis tools. The results showed that perceived security had a positive and significant effect on trust. Then, trusts have a positive and significant effect on intention to use and trusts can mediate the perceived security influence on intention to use. These results show that the perception of MSMEs who consider digital payment safe to use in making transactions, will increase their trust in digital payment services, which are ultimately going to encourage interest in using digital payments. Therefore, it is important to pay attention to perceived security variables and trusts to be able to influence the intention to use digital payment to MSMEs in the city of Bandung.


Theoretical Approach to Training and Work Motivation in Relation to Employee Performance at the Panwascam Agency Soreang District Bandung Regency
N R Muslim, D A Wahab Sya’roni
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Efficient and responsive employee performance is very important for every agency, especially government agencies, both individually and in related groups in election supervision. The method used is descriptive qualitative method. The purpose of this study was to determine the relationship between the theoretical approach to the effect of training and work motivation in relation to employee performance. This research will be carried out within the scope of the Panwascam secretariat in Soreang District, Bandung Regency, the objects of this research include the chairman, commissioners and members. This research will be reviewed based on previous research which states that the influence of training and motivation greatly influences employee performance. The research method uses a qualitative descriptive method that refers to the sources of interviews and observations as well as literature studies by studying reference books and previous studies. The results of this study indicate that the variables of the influence of training and motivation on employee performance are both very influential. The results of the interview show that between the two variables used to determine the magnitude of the influence on employee performance, the motivation variable has the greatest influence on increasing employee performance at the Panwascam secretariat, Soreang District, Bandung Regency.


The Analysis of Experiental Marketing and Brand Trust in Increasing Customer Satisfaction Asus Laptops (Case Study on Students using Asus Laptops in Purwakarta)
Ropi Marlina, Indra Maulana, N A Sugiarto, M Meki Munawar
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This research is based on the phenomenon of the problems that exist in the high level of competition in the information technology industry especially laptops.The problems in question include, how to increase customer satisfaction with asus laptops. The purpose of this study was to determine the Influence of marketing based on experience and brand trust on the satisfaction of technical students of Asus laptop users in Purwakarta. The method in this study uses descriptive with a quantitative approach.The research data were obtained through a questionnaire distributed to 98 engineering students at Purwakata. Data processing using SPSS version 22 which includes validation test, reliability test, correlation test, linear test or multiple regression, and hypothesis testing. The results showed that simultaneously there was a significant influence between marketing based on experience and brand trust on the satisfaction of technical students using Asus laptop users in the average of increasing result was influenced by other factors not examined by the researcher.


Digital Socialization Strategy of the Covid-19 Pandemic Era
Nur Malirja Muaf’fah, Herman Soegoto
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This research through a digital socialization strategy aims to determine the extent of optimism of health workers in dealing with social isolation with depression during the Covid-19 pandemic. This type of research is qualitatively descriptive by collecting data using interview media and digging into data with several questions. The study was conducted on 10 subjects of medical personnel (in addition to doctors and nurses), doctors and nurses in several Bandung city hospitals online. Researchers selected 10 health workers because they aimed to find out socialization strategies for health workers during the Covid-19 pandemic among health workers. Despite the difficulties, optimists remain convinced that adversity is good for self-development, and behind that there must be an opportunity to achieve hope. The results showed that 4 out of 10 medical personnel experiencing depression problems due to the Covid-19 pandemic had "spread" fear, anxiety and panic quickly during social isolation. While 6 medical personnel are optimistic so that optimism for them is very important and provides positive energy to them during social isolation when working to deal with Covid-19 patients.


Investigating the mediating role of customer experience on the relationship between perceived ease of use of E-Money (Shopeepay) and customer satisfaction during the COVID-19 Pandemic (empirical evidences from Generation Z in Indonesia)
Fikri Haidan, Sita Deliyana Firmialy
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Pandemic COVID-19 gave enormous amount of changes to the way people lives their life. Along with rapid changes in technology, including financial technology, the effect of changes has been more fluid and continuous. E-Money has now penetrated every sector of life, including personal applications found on personal smartphones. One of them is from the Shopee application, where Shopeepay features electronic money / E-Money services. During the COVID-19 pandemic, numerous people centralized their consumption necessities on online shopping for goods or products to meet their daily needs. In this study, we examine the mediating role of customer experience on the relationship between perceived ease of use of E-Money Shopeepay and customer satisfaction. We employed the SEM-PLS model based on an online questionnaire from 125 respondents. Our expected results focused on determining the significant effect of customer experience on the relationship between perceived Ease of Use of E-Money Shopeepay and customer satisfaction. This study is unique because it focused on modeling the relationship between perceived ease of use of E-Money Shopeepay, customer satisfaction, and customer experience of Generation Z during Pandemic COVID-19 in a single empirical model. A valuable contribution from this study is the recommendation to Shopee and E-Money Shopeepay providers to focus on maintaining a balanced customer experience on the perceived ease of using e-money shopeepay to increase customer satisfaction, especially during the pandemic COVID-19 era.


Analysis of Organizational Citizenship Behavior (OCB) on Employees at PT Perkebunan X
Gevio Kautsar, D A Wahab Sya'roni
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An employee that are able to give more contribution beyond their regular organizational formal responsibilities is vital for the company’s productivity and competing in these volatile times. The purpose of this study is to understand how Organizational Citizenship Behavior (OCB) in the Perkebunan X company is perceived by both senior employees and also junior employees. The writer conducts this study by using a qualitative method in order to get a better understanding and the uniqueness from each of the subjects regarding the topics of this study by using five dimensions of OCB. Results found that there are differences between how senior and junior employees perceive OCB related to factors such as culture, compensation, age, and tenure.


Improving Revisit Intention Through Physical Evidence and Tourist Experience (Case Study at Water World Jatiluhur)
A N Kusumadewi, A Mawardi, P Patoni, A D Riana
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This study aims to see the effect of Physical Evidence as place attractiveness in increasing Revisit Intention on tourists and to what extent the influence of Tourist Experience felt by the tourists can affect Revisit Intention in Jatiluhur Water World tourism object. This research uses a quantitative research model, with the method used is descriptive quantitative method and a sample of 100 respondents from tourists who have visited Jatiluhur Water World.. The study shows that Physical Evidence has significant effect on Revisit Intention, then the Tourist Experiences significantly affects the increase of tourists in Revisit Intention in Jatiluhur Water World. and for the both variables, Physical Evidence and Tourist Experience significantly influence Revisit Intention for the tourists of Jatiluhur Water World tourism object. Physical Evidence and Travel Experience have a significant effect on Revisit Intetion on Jatiluhur Water World tourists.


The Effect of Fraud Triangle on Manufacture Financial Statement of Listed Companies in Indonesia Stock Exchange
Yesy Arafah
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Recently, we had seen many cases of fraud. Therefore, this research is aimed at the effect of financial stability, external pressure, personal financial need, financial targets and ineffective monitoring on the financial statement fraud. In this case, the independent variables involves financial stability, external pressure, personal financial need, financial targets, and ineffective monitoring. Meanwhile, the dependent variable is the financial statement fraud itself. In addition, the research population covers the listed companies in Indonesia Stock Exchange as of December 2020 and the samples are taken by using the purposive sampling method. Furthermore, the research also employs the financial statement taken from the Indonesia Stock Exchange site as secondary data. Moreover, Multiple Linear Regression Analysis is also performed in this research. As a conclusion, the variables of financial stability, external pressure, personal financial need, financial targets, and ineffective monitoring has resulted in the financial statement fraud.


Perceptions of Organizational Support and Organizational Justice Its Influence on Organizational Citizenship Behavior (OCB) at Pusat Sumber Daya Mineral, Batubara, dan Panas Bumi
Lita Wulantika, Natalia Sondang
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Perception of Organizational Support and Organizational Justice is an important element in the company. When employees believe that their organization or company is related to employees and pays attention to the welfare of their employees, employees will respond more by working hard to fulfill their obligations to the organization or company.The methodology used in this study includes descriptive and verification methods. Then do the preparation of the review to the research hypothesis with the results of the questionnaire obtained from 62 respondents who were distributed. And the data is used as a source of data analysis by using the formula, namely slovin. The analysis of this research is processed using the SPSS application program v.22 for desktops. Then there are the results of the analysis using validity, reliability, and determination tests, multiple regression analysis includes 4 analyzes and hypothesis testing using f test and t test. The results of the research data test simultaneously show that, Perception of Organizational Support and Organizational Justice have a significant effect on Organizational Citizenship Behavior.


Qualitative Approach Studies: Analysis of Human Capital Dimensions that Influence Vocational Education Leader
I Budiarti, M Maryati
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The purpose of this study was to determine the response of vocational education leaders regarding the dimensions that influence vocational schools. The method used in this research is a qualitative approach with a descriptive method. Where the data collection technique is done by observation, interviews, and distributing questionnaires. The results of this study found that overall, the dimensions of human capital were in the high category, in terms of education, knowledge, competence and skills. The highest dimension is education, where all educators (teaching staff) have met the requirements of academic qualifications. While the lowest dimension is conceptual skills, in terms of determining concepts and steps to measure the success of school programs, creating a school-community relations system and human relations skills in building teamwork, decision making, and mastering methods, processes and procedures, as well as activity techniques. learning at school.


The Effects of Inflation, Profitability, and Sales Growth on Stock Prices in Retail Trade Sub-Sector Companies (2014-2019 Period)
W Novianti
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The purpose of the research is to determine the effect of Inflation, Profitability, Sales Growth partially or simultaneously on stock prices, and the development of each variable for the 2014-2019 period. The research method used are descriptive and verification analysis with quantitative approaches. The research data used is secondary data which includes data for each variables. Purposive-sampling technique is used for the sampling process. Six Retail Trade sub-sector companies were selected as research samples based on predetermined criteria. Correlation and determination analysis were used in this study, while hypothesis testing was carried out using the T-test and F-test methods. The results of the research indicate that inflation partially has a significant effect on stock prices, while profitability and sales growth have no significant positive effect on stock prices. Thus, it can be concluded that Inflation, Profitability and Sales Growth show their influences on Stock Prices simultaneously.


Factors Affecting Impulsive Buying Behavior
Raeni Dwi Santy, Ahmad Panji Mahendra, Yayah Sutisnawati
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The purpose of this study is to determine the hedonic motives, Availability of Money, Impulse Buying of consumers who shop at the Marketplace and to determine the effect of hedonic motives and Availability of Money on Impulse Buying on consumers who shop at the Marketplace partially and simultaneously. The data will be analyzed using statistical tools and multiple regression analysis. Data collection uses purposive sampling by distributing online questionnaires to 100 registered consumers who have made online purchases in the ma rketplace. It is known that the results of this study explain that simultaneously and partially hedonic motives and the availability of money have a positive and significant effect on impulse buying. The conclusion of this study is that the hedonic motive is considered good, Availability of Money is considered good, Simultaneously, the hedonic motive and Avilability of Money have a significant effect on Impulse Purchases and are the influence of other variables not examined. Partially, the hedonic motif has a significant effect on Impulse Buying. Partially, Availability of Money has a significant effect on Impulse Buying. The impact of this study is to provide an overview of how impulsive buying can occur due to hedonic motives and the availability of money.


The Impact Influence of Place Attachments and Tourist Attractions on Tourist Loyalty
R Zulfikar, D Marthadihantara
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This research aims to find out about Place Attachment, Tourist Attraction and Tourist Loyalty, as well as find out the influence of Place Attachment, Tourist Attraction on Tourist Loyalty in Cimahi City. This research method used in this descriptive and verification conducted to the tourists visiting Cimahi City using descriptive analysis, multiple linear regression tests and hepotesis tests. The results of the research obtained are on the place attachment variable, tourist attraction is on the criteria quite well, and tourist loyalty on good criteria. The place attachment variable had no significant effect on traveler loyalty. The variable of tourist attraction to tourist loyalty had no significant effect. Variable place attachments and tourist attractions have no significant effect on tourist loyalty.


Proposed Improvement of Talent Management in Regional-Owned Enterprises (BUMD) Services and Tourism in West Java Using Structural Equation Modeling Method
Rahma Fauziyah, Christanto Triwibisono, Sri Martini
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Ownership of quality human resources in the long term amid current conditions is the most important asset for the organization in maintaining its business. As was done by one of the local government companies in West Java. The company is engaged in services and tourism and implements a talent management system in preparing its human resources. Not only that, this program is carried out to improve the performance of the burglarized employees. Previous research stated that the existence of a good talent management design will have a positive influence on the performance of company employees, especially in some developing countries. Then it is known that the implementation of talent management in this company is still not accompanied by a good design. This condition causes companies to struggle to maintain the performance of their employees. Moreover, the absence of employee involvement also affects the improvement of employee performance. There have been many studies involving the influence between talent management and employee performance, but only a few have involved employee engagement factors in their research, especially in companies engaged in services and tourism. This study was developed to fill this out. The authenticity of this study lies in employee engagement as an additional factor in the model proposed from previous studies. This research then makes the employee engagement factor a mediating variable.


The Influence of Mobile Banking Easiness and Flash Sale towards Impulse Buying on Shopee Users in Bandung
Erna Susilawati
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Nowadays, the users of market place increase significantly since information and technology have been developed, especially the internet and high-tech devices that make shopping easier. This research aims to find the influence of Mobile Banking Easiness and Flash Sale towards Impulse Buying on Shoppee as one of the marketplaces that have many users in Indonesia, especially in Bandung. The methods used in this research are descriptive and quantitative. There are 200 respondents as the sample, using random sampling technic. Multiple regression is applied in this research to find the correlation between variables. The result of the research there is a positive correlation and significant between Mobile banking Easiness and Impulse Buying. as well as Flash sale has a positive correlation and significant towards impulse buying. While simultaneity Mobile Banking Easiness and Flash sale have positive correlation and significant towards impulse buying.


Factors that encourage tourists to visit Mount Guntur Garut, Indonesia
Dini Turipanam Alamanda, Fitrin Rawati, Arif Partono Prasetyo, Gilang Pamungkas
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Mount Guntur is one of the mainstay mountain attractions in Garut Regency. The purpose of this study is to find out the factors that encourage tourists to come to Mount Guntur Garut. This research method is quantitative with descriptive and exploratory types, the survey was conducted by conducting interviews and distributing questionnaires, interviews were conducted to explore the factors that encourage tourists to come to Mount Guntur Garut which was then tested using a quantitative approach, namely exploratory factor analysis (EFA), questionnaires were distributed to 100 respondents using purposive sampling method. The results show that of the 8 tested factors, it is reduced to 3 factors, namely the object and natural tourist attraction factor, the safety factor and challenges and the entry fee factor. The object factor and natural tourist attraction are the most dominant factors because they have the largest eigenvalues with amount 4.371. The implications of this research could be taken into consideration for tourism development by the manager of Mount Guntur tourism in the future.


Analysis of Company Size and Leverage on Profitability
WA Astuti
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Companies that have a larger size have an effect on increasing profitability and it is expected that with a larger size, it is estimated that the company has the opportunity to attract large amounts of debt compared to small companies because the value of the assets used as collateral is greater and the level of bank confidence. is also higher, while with the use of debt (leverage), the interest paid can reduce income taxed so that profits will increase, and the use of debt can advance the company's assets which will increase the company's profitability. The purpose of this research is to examine the impact of company size and leverage on profitability, where firm size is measured by Natural Logarithm (Ln) Total Assets, Leverage is measured by Debt Equity to Ratio (DER) and Profitability is measured by Return On Earning (ROE) at Food and Beverage Sector Industrial Company listed on the Indonesia Stock Exchange. This study uses secondary data through the Annual Financial Statements obtained from the website www.idx.go.id and from the website of each company with data collection methods using purposive sampling there are 14 companies from 51 populations of food and beverage manufacturing companies listed on the Stock Exchange. Indonesia period 2016-2019. The data analysis technique uses multiple linear regression using SPSS ver 21 software. The results show that company size has a significant effect on profitability/Return on Equity (ROE). And leverage (debt to equity ratio) also has a significant effect on profitability/return on equity (ROE).


The Behavioural Theory Relevance of Mental Accounting for the Investment Decisions
Inta Budi Setya Nusa
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At first, investors in investing not only used estimates of investment instruments, but psychological factors had also determined the investment. In fact, various parties state that the psychological factor of this investor has the biggest role in investing. This study is an experiment on financial option pricing. Arbitrage-free option pricing is tested against three hypotheses based on mental accounting. The purpose of this study is to identify and confirm the theory of mental accounting on informed decisions and investor considerations in investing in the capital market to determine investment decision choices.. This research was conducted by using a questionnaire to 100 respondents of capital market participants with purposive sampling method. The method used in this research is descriptive analysis. Based on the respondent's response data, it shows that the respondents have divided the income they receive regularly every month, allocated to several different accounts. Data analysis techniques used are descriptive statistics, t-test, and regression. T-test and regression are results show The results of this study indicate that there are two conclusions, namely the first research results show that investors are mentally accounting biased. The second conclusion is that mental accounting affects investors' investment decisions in stocks


Analysis of the Effect of Total Asset Turnover (TATO), Cost of Goods Sold (CGS), and Net Working Capital (NWC) on Net Profit Margin (NPM) in Food and Beverage Sub-Sector Companies Listed on the Indonesia Stock Exchange 2016-2018
Y Hadi, M Sukmawati, VEH Sinaga, B Sofhia
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This study aims to determine the effect of Total Asset Turnover (TATO), Cost of Goods Sold (CGS) and Net Working Capital (NWC) on Net Profit Margin (NPM). The population in this study are food and beverage sub-sector companies listed on the Indonesia Stock Exchange. The sampling technique in this study used purposive sampling and obtained 14 samples of companies that were used as criteria for food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) during 2016-2018. Testing the hypothesis of this study using quantitative descriptive methods and panel data regression analysis using the eviews 10 for windows operating system. The results in this study indicate that the independent variable total asset turnover has no effect on the net profit margin, the cost of production has an effect on the net profit margin and net working capital has an effect on the net profit margin. simultaneously the independent variables total asset turnover, cost of production and net working capital have a significant effect on the net profit margin.


Economic Growth As A Moderating Variable In Firm Value Determination : Evidence From Property and Real Estate Sub Sector Companies Listed on IDX
M Hendriani, D S Saleh, A Meilani
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This study aims to analyze economic growth as a moderating variable in firm value determination of the property and real estate sub-sector companies listed on the IDX. The independent variables used in this study are Return on Assets (ROA), Long Term Debt to Assets Ratio (LTDAR), Dividend Payout Ratio (DPR), and Sales Volume. Firm value in this study is proxied by Market Value Added (MVA). This study uses a quantitative approach and secondary data. The population of this study was 48 property and real estate sub-sector companies listed on the Indonesia Stock Exchange in 2012-2018, the sample selection was carried out by purposive sampling method so that a sample of 17 companies was obtained. The analytical method used is Moderated Regression Analysis (MRA). The results show that ROA and sales volume have a partial effect on firm value, LTDAR and DPR partially have no effect on firm value. The moderating variable used can strengthen the relationship between X and Y. The economic growth variable cannot moderate the ROA, LTDAR and DPR variables on firm value and can only moderate the sales volume variable on firm value.


The Impact of E-learning on Student Learning Motivation
AR Komala
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This study aims to determine the impact of e-learning on student learning motivation. Indicators of e-learning include learning and evaluation materials, community, online lecturers, collaboration and multimedia. The indicators of learning motivation include college desire, encouragement to complete college, expectations of attending lectures, awards in lectures, interesting activities during lectures and a conducive environment. Various obstacles in running e-learning such as network unpreparedness, too much task load, less than optimal interactive lecturers and so on became the basis for conducting this research. The method used in this research is descriptive and verification with a quantitative approach. Respondents in this study were 104 students. The source of data in this study is primary data with data collection techniques carried out through survey methods using questionnaires. The analytical method used in this study is the SmartPLS 3.3.3 . software. The results of this study indicate that e-learning has an effect on student learning motivation. The results of data processing show that for e-learning multimedia indicators are still not good and this shows that the learning media, both video, audio and online simulations are still not optimally used as online learning media. As for learning motivation, indicators of college desire, awards for online lectures, interesting activities and a conducive environment have not been obtained optimally by students. This shows that in conducting online lectures it is necessary to have interesting media in conveying material so that student learning motivation is mentioned.


The Role of Balancing Fund and Budget Calculation Excess Remaining (SiLPA) on Regional Expenditures in the Bandung Regency Government
R Fitriana, Warni
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This study aims to find out and explain how much influence the Balancing Funds and Budget Calculation Excess Remaining (SiLPA) have on Regional Expenditures in the Bandung Regency Government. The analytical method used is multiple linear regression analysis, which is to determine the magnitude of the effect of two independent variables on one dependent variable which is then tested for the t hypothesis and the f hypothesis test to determine the level of significance of the effect. The population used is the Bandung Regency Budget Realization Report and the sample is taken for 8 years, namely the 2012-2019 period. The results of the study show that the Balancing Funds and the Budget Calculation Excess Remaining (SiLPA) have a positive and significant effect on Regional Expenditures either partially or simultaneously. The results of the Coefficient of Determination of 0.974 (97.4%) and the remaining 0.026 (2.6%) are other variables that also affect Regional Expenditures but are not examined including Regional Original Income, Other Legitimate Income and so on.


Can Fraud be Overcome with a Good Understanding of Forensic Accounting?
A Febriansyah, N A Wijonarko
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This research was conducted with the phenomenon of Indonesia not yet learning in independence, especially in understanding forensic accounting which caused the KPK to send investigators to the British Serious Fraud Office, because in 2019 there were 239 cases of fraud that harmed Indonesia. The purpose of this study is to analyze the effect of applying case-based learning in improving the understanding of forensic accounting and to analyze how the understanding of forensic accounting fraud can be identified. The method used in this study is a descriptive analysis method which is to determine the description of each variable studied and verification analysis with path analysis is to determine the effect between variables. This study uses primary data obtained from the questionnaire. The results of this study show that case-based learning affects the improving understanding of forensic accounting, as well as the understanding of forensic accounting, which affects knowing fraud.


Analysis and Design of Incoming Mail Filing Information Systems at universities, by Optimizing the Use of Google Drive
A Rachmanto
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The purpose of this research is to create and implement an incoming mail archiving information system in a university environment by optimizing and integrating several applications from Google. For inputting and distributing incoming mail, Google Forms will be used, which will be integrated with Google Calendar to help schedule an online agenda for managing activities / events according to the contents of the letter. This research includes descriptive research with a practical and applicable approach, starting with data collection followed by the stage of developing an information system. The information system development stage is carried out as follows: 1). System Analysis, which is carried out based on the results of the data collection stage. The analysis is carried out by taking into account the existing problems, the purpose of building the information system, identification of data input, and identification of outputs which are the needs of the desired information report/display. 2). System Design. At this stage, a detailed information system design will be made based on the desired specifications at the analysis stage. 3). Programming, namely the process of making information systems 4). Testing, carried out the internal testing stage (unit testing and system testing). Based on the results of the research that has been done, it can be concluded that the incoming mail management system using the Google Drive application coupled with other applications can be used as an optimal and integrated management of incoming mail in universities. The impact of this application is that it can help the secretariat of the study program to manage and distribute incoming mail properly, for lecturers and study program leaders it can help remind activities or deadlines for work to be done.


Impact of Auditor Perception and Audit Evidence on Methods of Calculating State Financial Losses: Evidence from Deputy for Investigation of Indonesia's Financial and Development Supervision Agency
S Surtikanti, S N S Yusuf, J Supriyanto
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The purpose of this study is to empirically test the impact of auditor perception and audit evidence on the method of calculating state financial losses. The research method that is carried out is the survey method. The population in this study is an investigative auditor with the role of Chairman of the Audit Team, Technical Controller and Quality Controller in the Deputy for Investigation and Investigation of BPKP Representatives who totaled 294 people in positions as of December 31, 2019. Determination of samples using purposive sampling techniques, then the number of samples in this study 221 people according to the criteria. The results of the study proved that the auditor's perception and audit evidence had a significant effect on the method of calculating the country's financial losses. This means that the better the perception of the auditor, it will use the method of calculating the country's financial losses appropriately. And the more audit evidence obtained by the auditor, the use of methods of calculating state financial losses will be more accurate. An accurate method of calculating state losses can determine the magnitude of state losses experienced. The conclusion of this study shows that the better the perception that auditors and auditors can gather enough audit evidence in disclosure of criminal cases of corruption, it will improve the accuracy and accuracy of the use of methods of calculating state financial losses. The implications of this study prove that the answers to the questionnaire from the respondents have not described the opinions of auditors who are not included in the scope of the study, namely the BPK auditors, the Inspectorate General/Ministry of Inspectorate, Provincial/District/City Inspectorates and Public Accounting Firms, so that the results of the study do not describe more accurate results. perfect based on the opinion of the wider respondents.


The Role of Women in Management of Mask Waste in Indonesia in the Era of the Covid-19 Pandemic
Diah Pudjiastuti
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This study aims to determine the role of women in the management of mask waste in Indonesia in the era of the covid 19 pandemic. This is considering that in the era of the covid 19 pandemic the amount of mask waste as medical waste is increasing every day. Mask waste if not managed properly will pose a potential hazard to health and the environment. Lack of control over the disposal of mask waste leads to increased environmental damage. In such conditions, the existence of women cannot be underestimated. Women have many roles in influencing public policy, either directly or indirectly. This research method is descriptive with normative juridical research, using a statutory approach and a conceptual approach. The results showed that the implementation of the mask waste management regulation did not go well. The government as a policy maker must produce policies that directly touch the needs and justice in the community. Based on this, women are considered to have a strategic role in the family and are considered capable of having a dual role in increasing family awareness as a small part of society towards preventing environmental damage. Through this study, the author is of the view that optimizing the role of women can help the government in suppressing environmental damage due to mask waste in the era of the COVID-19 pandemic. The government as a policy maker must produce policies that directly touch the needs and justice in the community. Based on this, women are considered to have a strategic role in the family and are considered capable of having a dual role in increasing family awareness as a small part of society towards preventing environmental damage. Through this research, the author is of the view that optimizing the role of women can help the government in suppressing environmental damage due to mask waste in the era of the COVID-19 pandemic. The government as a policy maker must produce policies that directly touch the needs and justice in the community. Based on this, women are considered to have a strategic role in the family and are considered capable of having a dual role in increasing family awareness as a small part of society towards preventing environmental damage. Through this study, the author is of the view that optimizing the role of women can help the government in suppressing environmental damage due to mask waste in the era of the COVID-19 pandemic.


The Role of the Election Supervisory Board (BAWASLU) in Preventing Criminal Actions of Corruption in Elections in Indonesia
Musa Darwin Pane
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This study aims to determine the effectiveness of the role of the Election Supervisory Body (Bawaslu) in preventing corruption in elections in Indonesia. Indonesia as a country that adheres to a democratic government system as referred to in Article 1 paragraph (2) of the 1945 Constitution, where the general election is a means of implementing people's sovereignty which is carried out directly, openly, honestly and fairly. Therefore, the law serves to resolve disputes or problems. It is hoped that the holding of elections can maintain public trust in democratic institutions. Where currently corruption is still happening in the implementation of elections. This research method is descriptive with the type of normative juridical research, using a statutory approach and a conceptual approach. The results of the study show that there are still many violations in the form of criminal acts of corruption and there are still many election disputes that occur in the implementation of elections. Based on the results of the study indicate that the role of Bawaslu in preventing corruption in elections is considered less than optimal. Although the establishment of the Integrated Law Enforcement Center (Gakkumdu) functions as a center for resolving election crimes which is a repressive effort, it has not provided a deterrent effect for perpetrators of corruption in the administration of elections. Based on this, the authors view that preventive efforts are seen as more effective efforts in preventing corruption in elections in Indonesia. Therefore, it is important to realize elections with integrity through optimizing the role of Bawaslu in fostering an anti-corruption culture.


Violation of Children's Privacy Rights in The Use of Infor-mation Technology According to International and National Law
Febilita Wulan Sari
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The development of the era of information technology and media at this time has a major impact, one of which is the violation of children's privacy rights. This study aims to find the legal aspects of children's privacy rights in the use of digital technology in the realm of international law and national law and how it is applied in Indonesia. The study conducted by the author is descriptive analytical with a normative juridical approach. It can be seen that international law has various provisions in the form of hard law and soft law that regulates the protection of children's rights, including the Convention on the Rights of the Child. Children's privacy rights in the use of information technology have not been implemented optimally because the law does not yet cover the protection of children's privacy. The data obtained from the use of information technology is sometimes misused or transferred to other parties who do not have the authority. The need to adopt various international provisions, both hard law and soft law, into national provisions that are in accordance with the needs of the Indonesian people. Encouraging the renewal of national provisions regarding the protection of children's privacy data considering the development of the current digital era which makes children's privacy data vulnerable.


Exploring University Students’ Understanding of Intercultural Communication
Mia Rahmawati Yuwita
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Intercultural communication refers to the interaction between individuals from different lingua-cultural backgrounds. The study of intercultural communication has gained attention in the past decade as it provides an understanding of how multicultural people negotiate cultural differences in today’s globalized world. This study unpacks university students’ understanding of intercultural communication through online discussion forums. In particular, this article reviews their understanding and attitude towards diversity, specifically their views about ways of communication across cultures. This current research adopts a descriptive qualitative method, specifically classroom observation. There are approximately 60 students who joined the online discussion forums expressing their perspectives and ideas about what intercultural communication is. The result of this study evidently demonstrates students’ understanding and positive attitudes towards intercultural communication. They are aware that ways of communication might be distinctive and multicultural ways of thinking and doing could be benefited to engage in international-context communication in today’s globalized world. This study concludes the students’ sufficient intercultural communicative competence and their belief towards the benefits of intercultural communication dialogue. Thus, the impact of this research has affected not only students’ perceptions towards multeity but also the implications for overcoming those communication diversities.


Plurilingual Competence Intervened by Online Games for a Child Living in Multilingual Environment
Asih Prihandini, Dadang Sudana, Eri Kurniawan
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This research aims to analyse the plurilingual competence of English as a foreign language intervened by online games. It is a case study to a child living in multilingual environment. Plurilingualism that is the dynamic and developing linguistic repertoire of an individual language learner becomes something researchable for a child who is studying more than one language and culture in a mulitilingual environment. Online games that have become popular recently give some effects specially relating to the language used by the child. Metalinguistics, a study focusing on the relationship between language factors and non-language factors in society is the theory used to analyse the data. There are some tools used in this research: (1) phonology, (2) syntax, (3) semantics, (4) sociolinguistics. The data are analysed and described qualitatively. Some results obtained are (1) the language background and repertoire of the child are variegated in terms of languages known and degree of competence and (2) the metalinguistics awareness in the child’s first language leads to better results when learning English, especially in the specific context observed, that is on the language used in playing online games. The child has his own competency on the spelling and he has known the meaning of some words he spells for English words used when playing the online games.


Illocutionary Speech Act in Comic during the Covid-19 Pandemic
Juanda
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This article discusses illocutionary speech acts in comics during the COVID-19 pandemic. The purpose of this research is to get an overview of declarative illocutionary speech acts in comics with the theme of covid-19. The declarative illocutionary function is to express something that shows disappointment, dislike, and pleasure. The research method used is a descriptive method, which describes the illocutions found in comics during the COVID-19 pandemic. The data sources used are ten sources from ten online sources. The findings show that in the comic there are declarative illocutionary speech acts that show disappointment, dislike, and pleasure. The impact of this research is that a message can be conveyed through many media, one of which is through comics. The meaning of the speech in a comic can show disappointment or joy. Therefore, language speakers can explore their ideas through various media so that it will look more varied and the message can be conveyed more interestingly


Interpersonal Meaning of Systemic Functional Multimodal Discourse Analysis on World Immunization Week 2021 Posters Related to Covid-19 Issue
M R Bustam
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The purpose of this study is to determine how World Health Organization (WHO) packaged information related to Covid-19 issue, especially in the campaign of vaccination program all over the world. The interactional meaning represented in World Immunization Week 2021 Posters used by WHO in the campaign is examined and analyzed. The analysis focuses on the representation of visual and verbal mode through a Systemic Functional Multimodal Discourse Analysis (SFMDA) approach; this approach makes it possible to complete the analysis by using not only visual grammar in determining the visual mode but also Systemic Functional Grammar in determining the verbal mode. By visual grammar, interactional meaning is analyzed through the concept of interactive meaning involving attitude, social distance, contact, and modality in both interactive and represented participants while by Systemic Functional Grammar, the meaning is analyzed through the concept of interpersonal meaning involving the analysis of mood system. The results reveal that a compact combination between visual mode and verbal mode may increase the viewers’ readability and appropriate knowledge to the message of the posters, and finally, the goals which are expected by WHO as the poster maker in the campaign can be communicated and understood well.


Philosophy of Information System Science
E Hiererra, B Kurniawan, P C Saputra, D Rawiro, Frederikus Fios
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Today, humans live in the era of the Industrial Revolution 4.0 where people are very dependent on the presence of Information and Communication Technology (ICT) in carrying out their activities. The Industrial Revolution 4.0 gave birth to a new pattern of life called Society 5.0, which means that humans in carrying out their activities in daily life are closely related to the use of ICT and all kinds of supporting tools. In the era of Society 5.0, humans rely heavily on information systems to support all business processes and digital activities. This research comprehensively explores the scientific philosophy of information systems viewed from the aspects of ontology, epistemology and axiology to find out the scientific basis of information systems viewed from the three aspects.


Student Perceptions of Online Learning in Kaiwa Courses
S M Setiana
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This study aims to describe perceptions of online learning in Kaiwa courses. This study uses an evaluative descriptive method with an online survey approach through Google form. Respondents in this study were 55 students of the 1st grade of the Japanese Department at the Universitas Komputer Indonesia Academic Year 2020/2021. The results showed that 96.4% of students stated that in this Covid-19 pandemic condition, online learning was the right learning method. 50.9 students stated that learning Kaiwa online was effective to improve speaking ability in Japanese. The problems faced in learning Kaiwa online are the facilities and infrastructure they have, the capabilities of the lecturers, and the learning process. The solution to this problem is to increase the capability of lecturers in carrying out Kaiwa learning online by using various variations of teaching methods. Lecturers always motivate students to be enthusiastic in attending lectures. In addition, Kaiwa learning materials are also stored in the university Learning Management System, so that students can re-learn the material that has been taught at any time. For students' ability to speak Japanese to continue to improve, motivating students and the ability of lecturers to carry out quality Kaiwa learning by using a variety of teaching techniques are needed.


The Infographic Video Projects in Japanese Speaking Class
A Arianingsih
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This study aims to describe the procedure of implementation of an Infographic Video Project as a learning method in Japanese speaking class and students’ responses to this project. This research used a descriptive method. The sample of this research is 30 students of the 6th semester Japanese Department of UNIKOM in 2020/2021 academic year. The research instrument is a questionnaire. The results show that the student's response in working on this project was good. Although there are some difficulties encountered in the process, this project has many benefits. The Infographic Video Projects is one method that can be used in Japanese speaking class.


Symbols and Its Functions in Nobara Short Story by Ogawa Mimei
F Febrianty
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Children's literature has a role as a medium for character education. Children's literature has simple characteristics in terms of vocabulary, structure, and expressions to suit the child's cognitive and appreciation level. As a literary work, the element of beauty in children's literature can be seen from the use of simple figurative symbols. This study aimed to describe and analyze the symbols and their functions in the short story Nobara by Ogawa Mimei. The main data is the short story Nobara written by Ogawa Mimei in 1924. The research method uses descriptive analysis with a semiotic approach. The results show that the symbols used in Nobara's short stories include blank symbols, natural symbols, and private symbols which function to provide beauty in literary works but are still well understood by child readers.


Representation of Academic Anxiety and Crime through Mise En Scene Analysis in Bad Genius Film
I Tarmawan, Gustari R H
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This study will discuss the representation of academic anxiety in the film Bad Genius the Series through mise en scene. The method used in this study is qualitative with descriptive analysis where this method is used to examine the condition of natural objects that are inductive and correlated with the theories of Himawan Pratista and Jeremy Holmes. The results of this study indicate that the behavioral signs of academic anxiety, as well as criminal actions can be described through the six elements of mise en scene. This research will have a good impact on people who want to know the characteristic of academic anxiety.


Papercut as an Information Medium for Daluang Traditional Paper
Wantoro, Adrian Adhari
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Indonesia has a traditional paper called traditional paper Daluang. Daluang is a traditional Indonesian paper made from the bark of the Saeh (Sundanese) or Papermulberry (English) or Broussonetia Papyrifera (Latin) trees. Unfortunately, until now there are still many people who do not know the existence and function of traditional Daluang paper. In fact, if Daluang paper can be better known, the potential of this paper will be maximized. This journal will explain the process of designing information to the public about Daluang traditional paper and the potential use of this paper as a medium in making other works of art through Papercut media. Papercut media will use Daluang paper. The use of papercut media aims to clarify information about traditional Daluang paper as well as provide direct examples of the use of traditional Daluang paper. In designing Daluang traditional paper information media through papercut media, two methods are used, namely communication strategies and creative strategies. From the results of the design, the authors conclude that Daluang paper can be used as an alternative paper for papercut media raw materials and other art media. This design is expected to be an inspiration for the community regarding the use of Daluang traditional paper.


Visual Analysis of Ancient Egyptian Mythology Character in Marvel Comic
S A Morsi, T Hidayatullah
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The goal of this research is to find the transformation in the perception framing of the ancient Egyptian Goddess in marvel’s comic book. This research studied the visual aspects of the character design of Sekhmet, one of marvel’s super-villain characters that were adapted from ancient Egyptian mythology. Marvel comic is one of the most popular American comic books that tell stories of its original superheroes and super-villain characters. The focus of this research is Sekhmet’s character that was designed based on an ancient Egyptian Goddess with the same name, Hathor-Sekhmet. This study used a qualitative research method to describe the character of Sekhmet based on its original narration in Egyptian mythology and marvel’s comic book version. Then using the manga matrix method, the character design’s form, costume, and personality matrix were studied and analysed. This method helped to find the relation and similarities among the theories and the perception elements. This method helped to find the relation and similarities among the theories and the perception elements. This study proved that Sekhmet’s character design contained imagery framing that formed a new perception of the lion goddess image, where in the costume matrix there has been an addition of leather, metals and gold attributes and accessories and in the personality area, Sekhmet personality shifted from its neutral character to an evil villain character. This imagery framing transformation affects the way Sekhmet is being perceived by readers.


Modification of The Iconic Panglipur Pencak Silat Movements in The Raid 2 Movie
I N Mufida, Y A Ekawardhani
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The purpose of this research is to find the modification of the iconic Pencak Silat movements from Panglipur martial arts that were shown in The Raid 2 movie. Panglipur martial arts version of Pencak Silat is one of the traditional ones. Panglipur Pencak Silat movements and stances that were used in The Raid 2 movie are not as perfect as the original version since it was modified according to the needs of the movie scene. This study used the Ethnography research method to analyze the cultural identity that was contained in the characters of The Raid 2 movie. A descriptive qualitative method was also used to collect the data needed for this research. This method was also used to observed and study the visual of the Pencak Silat movements. The visual analysis was conducted by studying important and related scenes in The Raid 2 movies to find out whether there was a modification done to the Panglipur Pencak Silat movements. The visual analysis and studies proved that the Panglipur Pencak Silat movements that were shown in The Raid 2 movie were modified from its original movement version for the purpose and need of the movie. The impact of this study is the rise of interest in the audience in Indonesian traditional martial arts and culture through the modification of the Pencak Silat movements that are visualized through a modernized martial arts action movie.


Analysis of Design Changes Honda Civic Gen 1 with Gen 10
Wafa Ulin Nuha, Kankan Kasmana
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This study aims to analyze what factors influence the design changes of the Honda Civic generation 1 to generation 10. The Honda Civic car is a sedan car that adheres to a front wheel drive system that was launched in 1972. Over time the design of the Honda Civic has undergone many changes, until now the Honda Civic has entered the tenth generation which was launched in 2016. To analyze the factors of design change using qualitative research methods, it can be concluded that an aspect of design which includes function (performance) and aesthetic form (form) are interrelated with each other, changes in one aspect affect other aspects. In the case of the change in the design of the Honda Civic, there are three important factors, namely the human factor (need, will and capability), the technological factor, and also the economic factor.


Interior Ornaments in the "Pendopo Agung" Joglo Building, Ponorogo, East Java
Trianita Anugerah Setiawan
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Pendopo Agung is a Javanese architectural building that is often known as the Joglo Building. Generally, the Pendopo Agung is in the form of a building that does not have walls with some poles or pillars that function as a momot or a buffer. Pendopo Agung is one of the typical Javanese architectures whose existence needs to be preserved as a rich diversity of Indonesian cultural architecture. Inside the interior, Pendopo Agung has several ancient ornaments that have an aesthetic function and symbolic meaning. This study aims to analyze the aesthetic form and function of the Pendopo Agung ornament. The method used in this research is descriptive. Data collection was obtained from observation and literature. The results of the study contained ornaments including; Flora Ornaments, Fauna Ornaments, and Nature Ornaments. Flora ornaments consisting of Saton, Lung-Lungan, Tlacapan, and Wajikan. As for the Fauna and Nature Ornaments, they consist of Peksi Garuda, Ular Naga, Mirong, Makutha, Praba, and Gugunungan. These ornaments function as aesthetic elements in various places in the interior of Pendopo Agung, such as the roof beams, door beams, upper and lower building pillars, windows, doors, and the main pillar (middle part). The conclusions obtained in this study indicate that the various forms of decorative ornaments at the Pendopo Agung can be accessed by the wider community to know each of its aesthetic functions.


An Analysing of a Balinese Traditional Gateway Design (Kori Agung) in Puri Agung Ubud, Bali
N P E T Subrata, M S Iskandar
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The purpose of this study was to determine the analysis of the form of the Kori Agung design and ornaments at Puri Agung Ubud. Kori Agung or pemedal is the yard door for the house of someone who is Brahmin or Kshatriya. This Kori Agung, in every form, uses philosophical concepts related to traditional Balinese architecture, each part of the form of Kori Agung contained various ornaments such as Keketusan, Pepatran and Kekarangan. These ornaments give value or meaning to the characteristics of the function of the building. The form of Kori Agung is divided into three parts, namely the head, body, and legs. Each part generally takes ornaments with motifs in the form of faces, lotuses, creepers, jugs, and so on. This study uses a qualitative descriptive method, with data analysis techniques and data collection utilizing field observations and literature related to this research. The Conclusion obtained in this rsearch is in the building Kori Agung in Puri Agung Ubud applying the concept of consideration in tradisional Balinese architecture, namely: the concept of Sanga Mandala, Asta Kosala Kosali, Tri Hita Karana, and Tri Angga. As for the application of ornamens there are some pepatran and keketusan that are common in other Kori Agung, For its character uses Karang Bhoma as a symbolic of the function of the building as a Puri or holy place.


Diversity of Angkul-angkul Forms in Ubud Village, Gianyar - Bali
A A Putri
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Angkul-angkul is the entrance to the home yard of the Balinese Hindu community. Ubud Village is one of the areas in Ubud District of Gianyar Regency of Bali Province that use angkul-angkul as the entrance to the house yard, as a neutralizing negative aura from the outside, and is an implementation of Hindu belief by its community. Generally angkul-angkul is used as a way in and out of the occupants of the house and its guests, but along with the progress of culture, the function of angkul-angkul develops as the entrance of motorcycle and other functions. The shape of the angkul-angkul in this current situation are changes following its function. Based on this research of angkul-angkul have a purpose to find out the form of angkul-angkul in this era in Ubud Village. The method used is descriptive with the collecting of observation, documentation and literature. The results of the research obtained there are four forms of angkul-angkul that are diverse and use various materials found in this era. The diversity of the shape of the angkul-angkul is found on the head (roof), body and feet (on the very bottom). The shape of angkul¬-angkul there is no significant changes between one with the other. Some of things that make differentiate is application of material and ornament.


Cognitive Ethnography of Cultural Artifacts of Adu Mancung Weaving Motifs of the Suku Baduy Luar in Lebak, Banten
I Mahendra, W S Abioso
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The purpose of this study is to examine how the Baduy Luar tribe creates Adu Mancung weaving and the values inherent in Adu Mancung weaving. This study employs a qualitative approach with a descriptive analysis to conduct a cognitive ethnographic study of the Baduy Luar tribe's Adu Mancung weaving motif. The research began with a review of existing literature on the Baduy Tribe. Observations were made in 2021 in Kanekes Village, Lebak, the home of the Baduy Luar people, and in-depth interviews were conducted with Jaro (local leader), guides, and Baduy Luar weavers. The results of this research is the Adu Mancung weaving motif holds sacred value for the Outer Baduy Tribe. This weaving is used in traditional wedding proposals, Tanam Padi, Kawalu and Seba ceremonies. This weaving is presented to the man during the "Nanyaan" event as an offering by the prospective bride. This weaving motif is made up of two contradictory triangles, so it is called Adu Mancung. The motif represents the couple's commitment to the Baduy Luar tribe's monogamous culture. The Baduy Luar tribe's woven fabrics are created by weavers using the "pakara tinun," a traditional weaving tool. From an early age, Baduy children are taught to weave as a culture passed down from generation to generation. This research is expected to serve as a reference for the Baduy Luar tribe's weaving and aid in preserving the Baduy Tribe's culture in the academic paper.


Illumination of Hanjuang Flower Patterns in Mushaf Qur'an Sundawi
Agus Malik Ibrahim, Rahma Wahdiniwaty
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This research is motivated by the illumination of the Hanjuang floral motif in the Sundawi Qur'anic manuscript. Meanwhile, in general, manuscripts that are often circulated in good print from middle eastern Indonesia use illumination with a geometric Islamic pattern. The purpose of this study is to explain the Sundawi Qur'an as a whole related to the formulation of the Hanjuang floral motif illumination concept, an explanation of the Hanjuang floral motif illumination, and the relevance of the Hanjuang floral motif illumination to the Sundawi Qur'anic Mushaf. This study uses a qualitative method with an aesthetic approach that systematically describes the things that are the focus of the research. The data collection technique used in this research is library research and field research using the interview method with informants. The results of this study found that the formulation of the concept of illumination of the Hanjuang floral motif with the Sundawi Qur'anic Mushaf is one of the characteristics of West Java plants or flora and also as a means of introducing West Javanese ornaments in Sundawi Qur'anic manuscripts, this illumination will have an impact on the synergy between the decorative motifs and the writings on the Sundawi Qur'anic manuscripts verse and the Hanjuang motifs affect the reader's enthusiasm to continue reading the Qur'an.


Semiotic Analysis of Naked Director 2 Movie Poster
S I P Persada
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Naked Director 2 is a sequel to the first Naked Director where the film tells about the Adult Film Industry in Japan, the film tells of an adult film director and producer, Toru Muranishi, who achieves his goal of being a legend in the industry. The 1980s where in that year the Adult Film Industry was at its peak as well as satellite technology was just being discovered. The purpose of this study is to find out the meaning of the Naked Director 2 Film Poster so that the meaning of the poster is known to find out the meaning or visual meaning contained in the film poster. An appropriate method is needed where the method that is in accordance with this research is the Roland Semotics Method. Barthes where in this method every visual contained in the poster will analyze its meaning and significance, the benefit of this research is to increase knowledge in the field of semiotics, especially semiotics and a film poster. (Approx 162 words).


Augmented Reality at Gedung Sate Museum: Bring The Past To The Present
Ryanty Derwentyana Nazhar
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The purpose of this study is to collect and explain the importance of applying Augmented reality technology to museums to increase the visitors' space experience. The method used is descriptive qualitative, which is supported by a literature review. The author will collect the various advantages of using augmented reality technology in museums with visitors' experience when this technology is seen from previous studies. The Cultural History Museum is a facility that presents cultural heritage. These artifacts and cultural heritage are sometimes presented in incomplete form, and historical stories are sometimes written or told in a rather dull form. AR is a technology that can be a solution so that cultural heritage and artifacts from the past can be presented in a more interactive and fun form. Gedung Sate Museum is one of the museums that uses AR technology for one of its exhibition spaces, discussed in this paper. From observations, there are two kinds of spaces enjoyed by visitors, namely the actual exhibition space and the virtual space presented on the screen. When a visitor looks at the screen, what is visible is an enhanced visual. The situation from the past is represented in a visual form that is combined with the actual state of space to present the past presented on a virtual screen and support from the atmosphere of the room, which is also essential to evoke emotions, memories, and thoughts of visitors. The results of this study can be used to add references to the application of Augmented reality technology, which is suitable to be applied in cultural history museums in Indonesia.


Ideology on Markesot Series Cover by Emha Ainun Nadjib: A Semiotic Study
I Kurniawan, H Mutia
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This study aims to reveal and describe the symbols used by Javanese culturalists to communicate Javanese philosophy to a pluralistic modern society. The method used is a descriptive qualitative approach using Barthes semiotic method to understanding its meanings. The results of this study indicate that there are messages and ideologies that Emha Ainun Nadjib is trying to convey through his work. Emha tries to describe modern Javanese philosophy through the use of attributes attached to Punakawan figures. This study aims to reveal and describe the symbols used by Javanese culturalists to communicate Javanese philosophy to a pluralistic modern society. The method used is a descriptive qualitative approach using the Barthes semiotic method to understand its meaning. The results of this study indicate that there are messages and ideologies that Emha Ainun Nadjib is trying to convey through his work. Emha tries to describe modern Javanese philosophy through the use of attributes attached to the Punakawan character. So it can be concluded that through the fictional character Markesot, Emha is actually conveying his ideology and views on the current state of the nation. This research is expected to be a reference for how an ideology can be conveyed in a language that is not necessarily explicit, but still pays attention to the local culture aspects.


Design and Implementation of Company Profile Website for Fashion Brand
I Rochmawati, M F Oktaviana
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In this digital era, it is obligatory for business people to understand the importance of a company profile website for companies. Especially for fashion brands such as Parker Bamboo Studio, that uses bamboo fiber as a material for each of its clothing products. The most unique product from Parker Bamboo Studio is shoes made of bamboo fiber, because these shoes are made of knitted bamboo fiber which has natural anti-bacterial benefits that can kill germs and bacteria so that it has anti-odor properties. This shoe is also claimed to be the first bamboo fiber shoe in Indonesia. Although clothing products made from bamboo fiber are unique and have many benefits. In fact Parker Bamboo Studio and clothing products made from bamboo fiber are still not widely known to the public due to the lack of information available about Parker Bamboo Studio and products made from bamboo fiber. From the problems found, it is necessary to design a media to inform about the profile of Parker Bamboo Studio and products made from bamboo fiber. The goal is to be better known by the wider community regarding the company profile in an attractive visual form. In addition, it can also add insight into the process of making products from bamboo fiber that can be accessed easily.


User Interface & User Experience Design of World War II Firearms in PlayerUnknown's Battlegrounds Game
D Albar
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The PlayerUnknown's Battlegrounds video game or known as PUBG is a shooter type game that is well known by video game enthusiasts both on computer platforms (Personal Computers) and Mobile Phones. In the PlayerUnknown's Battlegrounds video game there are various types of firearms used in the game, some of which are firearms during World War II. The view and experience given in using these firearms in video games gives players a different image than modern firearms for players. How players perceive the visual appearance and experience of using World War II firearms is something interesting to discuss. The perception of World War II firearms being considered outdated and inadequate compared to modern weapons is a questionable factor in influencing the course of this video game. In this study using a pre-experimental method. This method was chosen to identify the initial description of the user interface and user experience perceptions related to World War II firearms in the game. This method is applied by selecting a group of player respondents to be conditioned under certain conditions so that they can provide conclusions regarding the user interface and user experience. The results showed that from the experience of the players, on average they had a perception that World War II weapons were old weapons and tended to replace them with modern weapons even though it did not affect the way of playing and the outcome of the game. Likewise, from the appearance aspect, the perception that firearms with materials that look old affect the feelings of the players in playing this weapon. The conclusion is that the User Interface (UI) and User Experience (UX) of firearms from World War II in the PUBG game are strongly influenced by the image of the firearms from outside the game itself, such as movies or the fame of the weapon from the media circulating and perceived by the public.


Tritangtu Philosophy in Leuit, Lisung and Bale as a Sundanese Cultural Artefact
Abdurrachman Hakim Asegap, Yeffry Handoko Putra
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Tritangtu is a Sundanese philosophy of life that means harmony. The main core of the Tritangtu concept focuses on the harmony built by the middle sineger, which can be translated as the middle way or solution between the opposing or contradictory dualities. Sundanese cultural artefacts are produced by the ethnic Sundanese people who have a specific purpose based on the thought they profess, tritangtu. lisung and bale are the Sundanese cultural artefacts that carry tritangtu’s values. This study aims to analyze and discover the concept of tritangtu contained in leuit, lisung and bale, which are the example of Sundanese cultural artefacts that contain the concept of tritangtu. And to prove that the Sundanese ethnic community implements the tritangtu concept in various aspects of life, one of them is in the manufacture of field furniture. The descriptive qualitative method is used to study the tritangtu philosophy, a belief held by the Sundanese ethnic community. Robert Stecker’s biographical criticism model approach method is also used to study the actual intentionalism and work meaning. The actual intentionalism method consists of two models, biographical criticism and proper aim. Artefacts of the Sundanese cultural Objects that are used to meet daily needs and fulfil functional aspects also accommodate systems of symbolic and philosophical meaning that contain life instructions for the Sundanese ethnic community. Sundanese identity is not just about its cultural products but the Sundanese way of working and thinking in creating cultural products. Sundanese people created Sundanese cultural products based on their belief in the tritangtu philosophy (lampah, ucap, and tekad).


Physical Comfort of Student's Study Room
Febry Maharlika
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This study aims to describe the condition of the study room for Interior Design students at the Indonesian Computer University in terms of the physical comfort of the room. The COVID-19 pandemic has more or less had an impact on the world of education, especially on teaching and learning activities. Teaching and learning activities that are usually carried out face-to-face are now carried out online through video conferencing applications provided by several platforms. The change in the method of teaching and learning activities has caused a change in classrooms, which previously were facilitated by universities with the comfort of a conducive room, now students take part in teaching and learning activities in rooms that are individually conditioned. The method used is a quantitative method. Quantitative data was obtained from the distribution of questionnaires to students of the Unikom Interior Design Study Program from the 2018-2021 class as many as 65 students from a total of 177 students, then the data was processed using a Likert scale. From this research, data obtained that all aspects of the comfort of the physical space of the Interior Design Study Program students at sufficient intervals.


Analysis of Female Sensuality on the Cover of Popular Magazine March-May 2020 Edition
MS Iskandar, TS Kristian
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There are many ways to attract readers through the Cover. One of them is a popular magazine, using a female figure as an attraction for readers. Popular Magazine is one of the magazines published post-reform that still survives to this day. The purpose of this study is to determine how the sensuality of the women who appear on the cover of popular magazines through aspects of photography. This research uses qualitative approach with descriptive analysis, case study operation using the Builders photography that elements of the narrative and elements cinematik there are several elements of the photography builder aspect that construct sensuality. Conclusion in this study is that there are several elements in the aspect of photography that build to the sensuality on the cover of popular magazines such as makeup, pose and especially is the costume worn by the model.


Interior Computer Graphic in Seating Facility Design with Concept Metaphor of Creativity Process with Narrative Approach
Dharmawan, Cherry
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This study describes how the application of interior computer graphics can explain the concept of metaphor seating facility design with the narrative approach method based on the aspects of strength, beauty, and function compared to the narrative approach method based on the narrative only. The research is based on the results of UNIKOM students' work in the furniture class in 2021. The problem of this research is how to use interior graphic applications in explaining the work stages of students using the narrative approach method to create seating facility forms through the concept of metaphor and the factors of interior computer applications which can translate and convey the message of the narrative. This research uses a participatory method. Several student works became the object of research. The stages in the design process are making narratives with basic design ideas, elaborating narratives, translating narrative elements on design stools in metaphorical forms, working drawings and prototype designs, using the SketchUp application, and Auto Cad. The results of the study indicate that the use of interior computer graphics makes it easier to convey messages from three aspects of seating facility design, namely beauty, strength, and function as well as messages from methods that only use narrative. However, if the ability to use the interior graphic application is limited, the delivery of messages will be hampered.


Color Consistency in Provincial Logos on the Island of Java with Use of Color Code
Rini Maulina
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Indonesia has 34 provinces, 98 cities and 416 districts. Each Province, City and Regency has a local government to manage the community as representatives of the central government. Each provincial government has a regional logo. Regional logos reflect cultural symbols such as regional peculiarities, regional identities, which is contained in the graphic elements of regional logos such as images, colors and text. The use of color in regional logos is tied to images as symbols. In the regional regulations regarding color, there are meanings and provisions for color types. However, in that regulations, there is no Hex codes. Hex codes which refer to the colors of regional logos are important to know for the use of original colors according to those contained in regional regulations and to maintain the consistency of the logo color . Based on this, the purpose of this study is to determine the type of color and to know the Hex code which refers to the color contained in the logos of provinces such as Banten, West Java, Central Java, East Java, DKI Jakarta and DI Yogyakarta. The method used is descriptive, statistical and using feature color picker, Hex and color name finder. Data were collected through literature and observation. The results showed the colors in the regional logos were dominated by primary colors. Hex code was found. Found a more appropriate color name. The colors on the six regional logos match the Hex code and color names.


Visual Analysis of anonymous Mural in Bangil named 'Dipaksa Sehat di Negara yang Sakit' 2021
M F Nasruddin
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The Covid-19 pandemic in 2019 and is still ongoing in 2020 has had a mental and psychological impact on humans. Indonesia is part of a nation that has been affected by various policies during the pandemic, one of which is PPKM. The PPKM policy has an impact on dropped economic activities that it affects the income and quality of life of the community. This situation encourages artists to express opinions that represent what is felt by the general Indonesian people who are affected. The mural in Bangil appears anonymous with dramatic visuals. This mural is only one of many murals that appear anonymously and use the media as walls of empty houses and public facilities. Not only pictures, the mural in Bangil appears with the diction "Dipaksa Sehat di Negara yang Sakit". Uniquely, this mural appears with more cheerful colors and visual style and has a playful nuance. Not tendentious and more emphasis on environmental aesthetics. The method that will be used is visual literacy with the aim of identifying and understanding the purpose of the maker and what the aesthetic expression is about to be conveyed. Do the audience see this mural as a mural that is tendentious to the diction that appears or does the emphasis lie on visual aesthetics.The first section in your paper. Relevance of text to image depicted irrelevant on the meaning and perception based on visual. The pictures does not contain a tendentious element or an attempt to coerce a certain opinion that can lead to destructive actions as well as protests or resistance. Because the creator seems emphasize the aesthetic elements that the means of the diction itself.


The Meaning of Application of Symbolic Ornaments at the Mosque Gedhe Kauman Yogyakarta
Rifa Nur Fadhilah, D A Wahab Sya’roni
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In this study, the Gedhe Kauman Mosque is located in Yogyakarta, the mosque has a lot of beauty created in each of the areas contained in the space. The mosque building which is now a pattern and embodiment is a reflection of the love of Muslims for their God. Through a step-by-step process to arrive at a form that can be declared perfect that is carried out from generation to generation. This research, which was conducted at the Gedhe Kauman mosque, described the names of the ornaments and their symbolic meanings in the interior carvings found in the Gedhe Kauman Mosque, Yogyakarta. This research is descriptive qualitative which serves to discuss several works of art for social buildings, namely the Gedhe Kauman Mosque. Research data obtained by observation, documentation and interviews. Based on the research results, there are several ornaments such as lotus, saton, praban/praba, mirong, highlights. The function of the conclusions of this study is to add insight into the works of art that are applied to buildings used for worship that have memorable meanings in them.


Performance Analysis in E-Government Management through Pusat Informasi & Koordinasi Covid-19 Jawa Barat (PIKOBAR) Aplication
N Karniawati, SO Sansini
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The purpose of this study is to examine the Performance analysis in e-Government management through Pusat Informasi & Koordinasi Covid-19 Jawa Barat (PIKOBAR). PIKOBAR is an information service innovation related to the Covid-19 pandemic in West Java. However, this application still has problems in tern of providing information especially on application features. So that the delivery of information to the public regarding the Covid-19 pandemic is still an obstacle. This study uses a descriptive method with a qualitative approach. The results show that the performance aspect still has obstacles in product performance and response time.


Marketing Communication Strategy of Al Quran Publisher in the Covid-19 Pandemic Crisis
Tine Agustin Wulandari, Fitri Damayanti
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This research was conducted to find out the marketing communication strategy of Al Quran publisher through an innovative program that was run to increase sales during the pandemic. Through qualitative approach with case study on one of the publisher of Al Quran which was established a few months before the pandemic and then had to fight crisis like the current one. The results showed that during the pandemic, everyone is required to follow health protocols to reduce the risk of being exposed to the virus or transmitting it to others. People also tend to focus on fulfilling their primary needs. Because Al Quran is not the primary need for society, even in Indonesia, where the majority of the population is Muslim. Masks and hand sanitizers are more important than Al Quran. To survive in the midst of the crisis, Al Quran publisher used marketing communication strategy consisted of advertising (conventional and online ads); sales promotion (brand ambassador, celebrity endorsement, and giveaway); public relations and publicities (collaboration partners and event sponsorships); direct marketing (cooperation with bookstores); interactive marketing (using interactive contents on YouTube Channel). This strategy is considered successful as a solution as evidenced by increased sales. This research is expected to provide input for publishing companies to create innovative programs as a solution to the crisis due to the Covid-19 pandemic.


Foreign Direct Investment Role on Poverty Reduction in 33 Provinces in Indonesia
Suryatno Wiganepdo S.
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The purpose of this study is to find out the role of foreign investment in poverty rates in all provinces in Indonesia. This research uses quantitative methods by utilizing data released by the Central Bureau of Statistics, Bank Indonesia and the Ministry of Manpower and Transmigration. The analysis uses the least square panel method by conducting a combination analysis of time series data and cross section data by taking samples in 33 provinces in Indonesia. The results of the study proved that when there was an increase in foreign capital growth in 33 provinces in Indonesia, the poverty rate in most of the provinces that are being studied are decreasing. Foreign Direct Investment has positive impact in decreasing the poverty rates in Indonesia. Indonesian government need to facilitate and support the positive foreign investment environment in all provinces in Indonesia.