ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic

ISBN 978-623-95562-0-4


Cover Book
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Preface
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Table of Content
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Front Page
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Dashboard Information System for New Entrepreneur
Eko Budi Setiawan, Angga Setiyadi
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The more new entrepreneurs are created will have an impact on increasing the growth of the creative industry. The uneven growth of new entrepreneurs in a region will make it difficult for aspiring entrepreneurs to start a business. This research aims to display data on the distribution of entrepreneurs in an area to make it easier to determine the type of business that is most suitable to start. This research was conducted using a web-based application to display entrepreneurs data distribution in the Bandung Raya area. The data displayed was obtained from Training Center for Cooperatives and MSMEs of the Office of Cooperatives and Small Businesses of West Java Province. The results of functional testing that were carried out showed that all functions could display information as expected. The research results can have an impact, namely making it easier to understand information so that information can be displayed in the form of graphs, diagrams, and statistics. The resulting dashboard information system can also accelerate prospective entrepreneurs to know and understand the situation and condition of an area that is a plan for creating a new business, be it a business that has never existed in the area or existing business.


The Future of Cashless Payments for Small Business During the Covid-19 Pandemic
Panji Pambajeng, Dedi Sulistyo Soegoto
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This study aims to analyze the cashless payment of quick response (QR) system, which is an alternative for users to make payments. Cashless payments are an alternative to carry out electronic funds transfer at the point of sale. QR code payment emerged as the most popular as it does not require traditional infrastructure such as cards, payment networks, merchant accounts, and payment processing terminals.The research method used a quantitative method with linear regression analysis; three variables measured were: Perceived usefulness the subjective probability that technology can improve the way a consumer completes his goal and efficiency refers to an individual's perception that using a particular system will be effortless or, simply, easy to handle as independent variables and determined the intention to use the QR on the payment system as a dependent variable. The object of this research is the payment system for customers as the unit of analysis. The results show that perceived usefulness and efficiency are determinants of the future intention to use this technology. The conclusions and implications for management provide alternatives for small businesses to promote this new business by means of the new technical developments.


Analysis of Business Success at the Triple 3 M Shop during the Covid-19 Pandemic
Trustorini Handayani
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The Covid-19 Pandemic situation occurred worldwide, impacting all sector. Informal Business experienced economic shock during the Covid-19 Pandemic. While Triple 3 M Shop experienced increase in sales. This condition is interesting to analyze. The purpose of this research was to analyze what factors caused Triple 3 M Shop to experienced business success. The study used descriptive qualitative with a phenomenological approach. Respondents in this study were the owner of Triple 3 M and several employees. Data is taken through in-depth interviews with the snow ball technique, observation, documentation, literature study. The research results show that The Triple 3 M Shop as a Multi Brand and Multi Product Retail Reseller during the Pandemic period sold product according to market needs, namely recording equipment for making YouTube content, online learning support audio, Webinars, studio equipment, having a one shop concept shopping solution, did after sales service, trying to understand consumer behaviour and using marketing language in the form of problem solving.


Sewing Service Innovation Analysis to Face the COVID-19 Pandemic using Business Model Canvas for Fashion Industry
Friska Adesty Febrin, Dedi Sulistiyo
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The covid-19 pandemic has made everyone lose their jobs. Nearly 6 million employees have been laid off by companies in Indonesia, in the textile industry has reached 2.1 million employees. Many tailors decide to open a home sewing service but still do not come up with a solution due to social distancing. Related to several complaints from the public regarding the difficulty of going out of the house, it is one of the reason to take advantage of online sewing service technology. This study aims to determine business plan analysis, the entrepreneurship and combination of marketing strategy, financial strategy, and organization in facing global challenges such as the Covid-19 pandemic. This research used qualitative method and literature study. The result was expected to analyze the small business by using the business model canvas analysis and SWOT analysis. Data collection techniques using in-depth interview, documentation, and literature review. The result would contribute more effective management to anticipate unpredictable pandemic and become inside-out market orientation. Thus, would focus on innovation and ideas development that related to market changes.


Coffee Shop Business Planning for Creative Actors using Business Model Canvas
Arsenna Attaya Yulian, H S Soegoto
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This study aims to determine the current Business Model Canvas (BMC) and make a better BMC in the Sinopsis Creative which is engaged in the coffee shop business. The analysis was carried out on 9 BMC elements consisting of Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnership, and Cost Structure. The research method used is descriptive qualitative. Data collection was carried out using semi-structured interview techniques. The research results from the identification of the new BMCs show a future picture of the company regarding the 9 elements of BMC. In the Customer segment, customers can add customers from outside the city. New channels need to be added Frenchise brand. You can add inventory control to key activities. In the revenue stream, you can add to selling packaged coffee beans so that they can be sold elsewhere.


Wedding Concept Management
D E Surya, M L B Maran, F S Mutmainna
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The purpose of this research is to explain the management of the wedding sector. The method used descriptive qualitative method with a study case. The results show that the wedding ceremony is a sacred ceremony, which unites two people in a marriage oath by formalizing marriage ties in accordance with religious norms, legal norms, and social norms. In today's digital era, everyone needs service that is easy to do and also easily available, including wedding plan. That is because at this time, people prefer to hold a wedding reception with the help of the organizer because of time and convenience reasons. As a conclusion, this research shown that informants prefer to order wedding planners in an easier way, by first monitoring the wedding organizers through the web they provide.


Marketing Product with Social Media
T Rohmawati, J Rahmayanti
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The purpose of this study is to determine the impact of social media content as a Consumer Interest Withdrawal Strategy. The method used in this study is a qualitative method by collecting data descriptively, namely by analyzing several online shops on the Instagram application. The results show that social media is used to buy products from the online shop. Online shop owners do not need to use a lot of money to arrange content on Instagram because it only requires creativity to make it more attractive, namely with themes, colors, and the preparation of content that is consistent. In conclusion, the development of technology provides a place for business people to start and continue business from marketing, promotion, to making consumers have a more efficient interest.


The Role of Image in Marketing Communication
W Novianti, E H Rahmah
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The purpose of this research is to describe and analyze the benefits of image to integrat marketing communication through Instagram social media in creating brand awareness, good relationships with consumers in the applied business. In this case, the researchers focused on using the integration of Instagram marketing and effective social media communication. This research used qualitative approach with descriptive methods through interviews and literature studies. The results of this study indicate that the use of Integrated Marketing Communication (IMC) through social media has an influence in determining brand awareness, brand image, and deep relationships with customers. IMC through Instagram can help companies manage the message of a product to create brand awareness in customers.


Advertisement in Business through Social Media
W Novianti, E Erdiana
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This study aims to determine the benefits of social media as a supporter of advertising activity in a business. This study used descriptive qualitative method with literature study by collecting a variety of data related to what is researched, then analyze and summarize so that researchers can explain what are the benefits of social media that can support the advertising activities. Results from this study is the social media provides many benefits to the business world and can be made in one of the media that support the advertising activities for a business. Nowadays anyone can do a business and expand global business network by simply using social media.


E-Payment Systems in Selling Product
E S Soegoto, R A Rahman
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The purpose of this study is to examine the importance of technology in business, especially in terms of transactions. The method used in this study was a descriptive method by reading from various international and domestic journals. The results of this study were identification of how simple and important technology was in influencing payment systems that were slowly changing from conventional to electronic payments (e-payment). We also discussed what information related to e-payment, such as safety, functions, and available features from using this e-payment system.


Marketing Strategy in Travel Agency
E S Soegoto, A H Nugroho
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The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the travel agent. Nowadays, the convenient use of Internet technology is used to market products and services offered by travel agents, so that it provides many benefits for business travel agents with minimum marketing costs. The results of this study were the use of internet and online marketing had impacts on the increasing profits of the travel agents. The conclusion of this research is Bandung Tour Expert as a company need to improve their variant of tour package to make tourist more interest to visit the company website.


Mobile Payment as Business Transaction
E S Soegoto, S Purna
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The development of the Internet and the arrival of e-commerce are driving digitalization in the payment process. This study aims to see the efficiency and effectiveness of the use of mobile payment in all-digital era with rapidly evolving and increasingly sophisticated technology. Financial technology is an innovation in financial services. The method used in this article was a literature study method. The results of this article were that the use of mobile payment was very effective because it was through the touch of finger to make any transaction practically, quickly, and flexibly from a smartphone. The mobile payment method makes it easier to trade electronically. In this case, whether we realize it or not, the payment system with physical money has slowly begun to be abandoned and has generally been switched to mobile payment and electronic cards issued by banks. Mobile payment technology has helped people to pay for anything only through smartphones. This payment method is a step that must be taken to deliver a promising industry in the future.


E-Transactions in Digital Era
R D Santy, G H Hutomo
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The purpose of this research is to help marketplace providers utilize E-commerce to improve their business. The method used in this study is a survey and literature study from research that has been done before. The results show that the role of the e-commerce market in online business transactions is useful to attract buyers. Starting from product marketing through media such as social media, websites, and advertisements. The role of E-commerce marketplace in online business transactions provides many benefits such as fast access to transactions, availability of goods, and ease of accessing the site.


Micro, Small, and Medium Enterprises on Online Media
E S Soegoto, M A Rahman
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The objective of this study is to analyze the impact of the product promotion method of Micro, Small, and Medium Enterprises (MSME) on selling products based on online media. This study used a descriptive qualitative method. The result of this study is to find out the effective and efficient product promotion in product sales, also to produce quality human resources to develop Indonesia in the field of commerce based on online media. The focus includes Entrepreneurship, Economics, Communication, and Information Technology. MSME based on online media has become a medium that provides business opportunities; therefore, the goal of increasing Indonesia's economy can be achieved.


E-Business through Social Media
E S Soegoto, B K Aqila
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The purpose of this research is to find out how marketing communication strategies are used in online business. The method of this research used a descriptive method. The results of this research show that doing business is not difficult; the seller can open an online business. Through marketing communication strategies that are attracting and right to the segmentation. As a result of the business that the seller organize can develop well.


Digital Brand as Promotion Strategies
R D Santy, D D Anwar
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The purpose of this study is to explain the role of digital brands in conveying messages to consumers about the "value" of a product as an attractive promotional tool for consumers.This research used a qualitative method with a descriptive approach that explains the promotion strategy and brand engagement through the web series that became a new content marketing campaign. The results of this study are the increased proximity between customers and brand as well as the increased understanding brand which leads to brand awareness because attractive promotional strategies can attract the attention of consumers. The use of web series to build engagement with customers also has its own added value, where the web series can also be used as a product campaign such as Ax Indonesia, which released a Web Series Axelerate the series: Kostan AX/3 that is in conjunction with the launch of their new product, Pomade, and Facial Wash. This study concludes that the approach to consumers must be adjusted to the characteristics of consumers themselves so that messages can be conveyed more effectively and on target.


E-Commerce as New Concept in 4.0 Era
E S Soegoto, F Alfian
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This research aims to develop new concepts in IT-based business as an idea of an online business venture that has been widespread in the world. This research used mix methods. Qualitative explanation based on a literature study. This research can be used as a reference for developing new concepts in IT-based businesses to increase customer interest and convenience. This new concept can be used for online business entrepreneurs in creating and developing a newer IT-based online business or system. This research was based on journal references and subjective assessments as users of online business applications, and especially online shop which shows that online business shop competition continues to compete and develop in providing new features for the convenience of its users. The results of this study are created new ideas that are unique, creative, effective, efficient, providing benefits and ease of use.


E-Commerce on Fashion Business
E S Soegoto, S G Badria
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The purpose of this study is to identify developments and opportunities by using technology as well as the benefits of e-commerce on the fashion business. To support this research, this study used a descriptive method by describing the situation. The results of this study show the extent of technological developments and opportunities on the fashion business. This study also discusses the ease the use of e-commerce for sale fashion products that will be carried out by companies using e-commerce technology.


Social Survey on Product Development
M Iffan, N Shafira
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The purpose of this study is to describe the advantages of social survey for the product development based on market research. The method used in this study was a qualitative method in which the data presented are data from phenomena. The results of this study proved that Web-based survey had advantages to the users as consumers viewed through how the survey team gave rewards to users after finishing surveys, the features of the web and users would help the companies by their surveys. The conclusion obtained in this study is relationships between other companies, survey teams and users as consumers have benefit to each other.


Fundamental Analysis on Financing Investment
M Iffan, H Sirait
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This research aims to provide insight into the importance of investing and to find out how conscious millennial generation wants to invest their money in the future. This research uses a qualitative approach with the basic theory method (Grounded Theory). Meta Trader 4 provides many benefits for instruments to invest their money. This application can see how much we lose and how much profit we get, many indicators that we can use, then we can monitor the movement of couples in multi-windows, and this investment application also does not require large capital with a minimum capital of 100 k we have can invest. The results of this study are expected for millennial young people to be able to start managing and investing their finances for things that provide financial benefits that can be directly seen, and can be directly controlled from a smartphone.


The Competitive of Promotion Strategy in Business
E S Soegoto, R Syahputra
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The purpose of this study is to show reports that revealed small businesses in Indonesia have many concerns about survival, competitiveness, and efficiency due to related issues such as finance, lack of information and knowledge, capabilities and capacity. This research is based on problems related to IT implementation in Indonesia. It determines the problems associated with implementation and identifies factors for successful IT implementation in Indonesia. The descriptive qualitative method with literature review was carried out to obtain data that has been changed in the form of book notes, newspapers, agendas, inscriptions, minutes of meetings, and magazines. This study intends to be a reference in the development of small businesses in Indonesia who are very concerned about the development of technology that can improve small businesses to utilize social media as promotion.


Digital Transactions in Business
M Iffan, K A Khoir
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The purpose of this research is to provide innovation and analyze transaction efficiency in traditional markets using digital technology to generate new business opportunities. This research uses library research methods, using data collection techniques by reading, recording, and processing existing data. In the digital age, traditional markets are increasingly less in demand by different groups of people, especially by the millennium for various reasons such as dirty, muddy, hot, and coupled with strong odors. The result of this research is that with the development of digital technology today, it cannot be denied that traditional markets must innovate to overcome competition. With digitalization in traditional markets, Millennial generation and various groups of people are expected to be able to transact more easily in traditional markets. This digital transaction can promote and prosper traders in traditional markets, and make traditional market traders independent in marketing their products.


Media Promotion of Muslim Sports Clothing
M Iffan, M R Khoirul
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The purpose of this study, to meet the needs of Muslim women to carry out exercise activities so that Muslim women do not struggle to find clothes that fit their style in everyday life, using Social media as a tool for promotion. This study used a descriptive method to describe the efforts of Muslim women's sports clothing through social media as a promotional tool because nowadays many women who already use hijab during exercise. The results obtained from this research added employment opportunities. The reason to be accomplished and get noticed is the clarity of the utilization of social media and see what is being needed by women today. The conclusion of this research is young people especially those who have not opened the business, this business is used as an example or the first step of opening the daily effort to increase income and learn to become a professional entrepreneur.


Digital Marketing in Industrial Revolution 4.0
E S Soegoto, N Raihan
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The purpose of this research is to build the brand awareness around millennial people. This research used descriptive method to see the role of digital marketing and the brand awareness in fashion industry. In this era, digital of marketing is a strategy to increase consumer awareness for fashion brand, especially a boy fashion. As there are lot of internet user, it can increase brand awareness in a product at this digital era.


Online Promotion Media
S M Setiana, M I Iskandar
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The purpose of this research is to see how the influence of social media in increasing consumer interest through promotion. The method used in this research is the descriptive method, the data collected in the form of words and images. The results showed that social media can increase consumer interest in buying products that have been promoted. And can increase competitiveness with competitors. The conclusion resulting from this research is that social media whose presence will greatly help business activists to increase revenue and its utilization can be maximized as a medium of communication with consumers.


Auditing Service Opportunities in E-Business
S Budiman, R F Syafariani
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This research is conducted to analyse the development of Information Technology System in Indonesia and its influence on the audit services business in financial statements and the audit services business opportunities in the development of Information Technology (IT). We used a descriptive method as a problem solving procedure that was investigated by describing the state of the subject or object in this study based on the facts that emerged or the results obtained. Information in financial statements is kept confidential by the company. However, electronic media are public media, which tend not to maintain the confidentiality of financial statements. Therefore, restricting the transactions or exchange of information in electronic media is necessary to maintain the financial statements. Audit results from auditors can be used by the company as a material to improve the system and the effectiveness of internal control.


Marketing Strategy in Online Books Sales
I Prayoga, D Oktafiani
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The objective of this research is to explain the online book sales system and its sales cycle. The method used in this research was the descriptive method by observing and interviewing to obtain information related to the investigation, such as the types of books sold, prices and business processes. The results of this research showed that by implementing an online bookstore, it can increase revenue, the number of customers, expanding the business reach of the company and means of promotion. The conclusion obtained in this research was online book sales are the best solution to develop a book sales business and make it easier for consumers to get the information and transaction, both saving time and more affordable.


Innovation and Creativity Marketing Product on Social Media
I Prayoga, R Y Fridayani
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The purpose this research is to find out the impact of using social media in implementing marketing strategies. The research method used in this research was descriptive qualitative method analysis approach and literature review. This research focuses on social media, consumer patterns, and marketing strategies. The results of this research proved that using social media for business people is very important, besides that social media was considered to be effective and efficient for marketing products.


E-commerce in Increasing Small and Medium Enterprises
T Rohmawati, I T Wijaya
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The purpose of this study is to determine the effect of E-commerce in increasing product sales. The method used is a descriptive qualitative approach. The results of this study can improve the quality of communication coordination in the sale of this product. It is because nowadays we can buy anything we want not only through conventional but also through E-commerce, which has a flourishing presence in Indonesia. Besides, purchasing through e-commerce is considered easier and more affordable because there are benefits that can be obtained by consumers and sellers.


The Challenge of Digital Accounting in Facing the Industrial Revolution 4.0
T Haeriyah, T Fidowaty
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The purposes of this research are to describe the challenges companies must have to face in the industrial revolution 4.0 of a modern accounting information system. The method used for this research was qualitative descriptive, which was provided an explanation using analysis and interview. The results of this study were found that the industrial revolution 4.0 greatly influenced all aspects of the business elements including accounting information systems, how an information system can be understood and applied by every company. The research concluded that the use of accounting information systems in the face of industrial revolution 4.0 is needed especially to facilitate decision making for companies. An appropriate accounting information system can support the realization of an integrated, modern and competitive international system.


Marketing Platform as Promotion Tool in Business
D A Putri, Dewi Kurniasih
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This research aims to describe, analyze, and determine the role of social media in marketing strategies. This research used a survey method that is focused on people who are in a business that is in direct contact with social media so that it can be reviewed directly on the role of social media in marketing strategies. The implementation of social media in marketing strategies has been implemented by several companies or other business entities to market their products. Various content and network contacts are the principles behind social media. The utilization of social media itself has been done for various purposes, one of which is to do business. Businessman utilizes social media because it is considered more efficient in time and cost. Moreover, almost all people in various parts of the world use social media to support daily activities such as communicating and exchanging information. The results of this research show that social media has a significant role in marketing strategies for small- and large-scale businesses. That condition because of the ease of disseminating information and also greater efficiency in marketing activities.


Communication Tool in Ordering Product
Y E Putra, N Heriyati
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The study attempts to examine the utilization of Chatbot as a smart assistant in e-commerce. Nowadays, there are more than 80 million people in Indonesia actively shopping online. The e-commerce sector has produce more than $12.2 Billion or equal with 45% digital economy in Indonesia. It makes retailers have to be more aggressive in doing the promotion and marketing. Employing descriptive method and interview, the research tries to describe the impact of the usage of the software. The result shows that by adapting the chatbot in the platform can become one of the strategies to increase the consumer satisfaction and brand loyalty. Chatbot can help the consumer to buy and order a product directly via a messaging feature anytime and anywhere. Chatbot can also act as a smart assistant for the consumer to simplify the existing workflow. Chatbot is a way for seller in e-commerce industry as a solution to be ready to serve and fulfil the consumer desires.


Business Payment Innovation on Customers
S Alviana, B Kurniawan, F S Millah
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This research aims to analyze and test the influence of E-Payment innovations in a place to eat or in department stores against customer response. The method used was a descriptive method of implementation covering data, analysis and also conduct surveys in the form of a questionnaire for customers. In this E-Payment research, there are several types of payment systems that are commonly used by users: digital wallets, online credit card, and digital money, in most cases, this E-Payment is a lot in use by users in Indonesia, because it is easy to use and also has features that make the user feel comfortable using E-Payment. The results gained with the advancement of E-Payment innovations are the number of E-Payment users in Indonesia who replace the payment system is cash. From 2018 until now E-Payment called Go-pay from Go-Jek is very much used by users in Indonesia, up to a number of 70.63% of users recognize more understanding of digital payment system services as well as digital finance and will be further increased. The conclusion of this research is the digital payment system or E-Payment will continue to innovate and develop so that users, especially in Indonesia, can feel the convenience of every transaction using e-payment either purchase goods or services.


E-Commerce in Cosmetic Industry
D Sonia, H Hassanah
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The purpose of this research is to find out the brand communication strategy carried out by beauty e-commerce companies in managing the website and how it affects each visitor so that they have a good image. The study used a literature study method with the object of research was the online shop Sociolla and Beautyhaul. The results of this study are the importance of the company to have a good image to communicate brand identity with the trust of consumers and brand or partners. In Indonesia, businesses that specifically sell beauty products online are still relatively rare. Therefore, the company has a big task in conducting brand communication, especially on managing websites because consumers prefer the experience of trying beauty products when buying it directly. The Beauty E-Commerce will facilitate the business in terms of documentation and transactions as well as product offerings in person.


Online Lodging Service in Industry
S Permatasari, H Hassanah
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The purpose of this study is to find out the marketing strategies of an online lodging service. This study used descriptive qualitative methods for several online-based lodging services. The results of this study are the development of information technology has played an important role in providing convenience for people, especially in the world of online business. The focus includes economic entrepreneurship, business, communication, and information technology. This online lodging service becomes a media that provides business opportunities for everyone who can improve the Indonesian economy.


Supporting Entrepreneurship through Social Media
S O Putri, A Fathurrahman
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The purpose of this study is to look at the effects of social media feeds that are used to support business. To support the research, the author used a descriptive method by examining several Instagram accounts in the business of photo and video documentation viewed from their Instagram feeds. The results of the study showed that a good, interesting and creative Instagram feed would give its own branding to the Instagram account or business, and it could also attract potential new customers. From these results, the authors found that an interesting and creative Instagram feed would provide branding and had its own character, while also being able to persuade consumers. This was because manufacturing interesting and creative feeds could make consumers more interested in the services we offer. Evidently, this was very influential on the development of the business that we make.


Effect of Product Design in Attracting Customers
S O Putri, E A Xavier
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This study aims to determine the impact on design product in attracting customer with the use of E-commerce or marketplace technology. This research method used qualitative methods by relying on existing data or theories. The results of this study indicated that online product marketing was expected to have an impact on increasing the seller's income. Every product maker almost always struggles to market the products they will sell. Most sellers only sell the products they sell at their place of business. Even though on this day, technology can be very utilized to market the products they will sell. The development of technology is now very possible to create opportunities for them to be able to maximize the marketing of their products easily and inexpensively.


Waste Bank as Green Business
S O Putri, F Mauludin
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The purpose of this research is to build a waste bank business using a mobile application. The method used in this research is descriptive method using a qualitative approach. Given the increasingly widespread problem of waste, one solution to this problem is that waste is processed through a waste bank. With an integrated special application, it can display a map of the location of waste banks spread across a number of areas, so that later it can be easier for the community. In addition, information about waste banks and waste education will be displayed in the application as an educational tool. The results of this study are using a mobile application to search for waste banks and increase public knowledge about waste.


Innovative Marketing in Fashion E-commmerce
A F Rifaldy, M Aria
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The purpose of this research is to design a website-based fashion e-commerce information system. This research used a descriptive analysis method. We are going to identify the business needs and design systems that are appropriate. The user interface structure is divided into the User Menu Structure and Admin Menu Structure. The admin enters the data items to be sold through the Product Category Data Input Form page and Product Data Input Form Page. The results of this study are the system can present a Sales report that presents the number of product sales. The features provided on the website that are designed include product search features, account and information security, as well as shipping and payment confirmation. This web-based sales system can be used by sellers to reach a larger market and can facilitate the transaction process.


Comparartive Study of Business Promotion
A H Ramadhan, M Aria
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The purpose of this research is to find out the influence and the benefits of the website in business promotion. In this study, we used a comparative research method about the advantages of business promotion using a web site compared to business promotion using conventional media. The comparison between promotion through the website and conventional media methods are done in terms of cost, speed of information updating, area of information distribution, and detailed information. The results showed the advantages of promotion using website media compared to conventional media in terms of cost, speed of updating information, the breadth of information distribution, and detailed information. In conclusion, it can be used for business people to determine the marketing strategy.


Business Phenomena in Indonesia
A Priyanto, M Aria
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The purpose of this research is to find out the business phenomena conducted by vloggers in Indonesia through communication media. The method used is qualitative descriptive methods because it aims to gather detailed information, describe existing phenomena, identify problems, make comparisons, and evaluate. The results of this study provide information on how communication media can become a medium that influences promising businesses for vloggers in Indonesia. Therefore, the use of effective and efficient communication media can provide maximum and sustainable results. This research can be useful to find out the influence and benefits of communication media that are increasingly in demand by all groups so that they can influence and provide benefits as well as business fields.


Word of Mouth in Digital Business
Supriyati, G S Arozak
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The purpose of this study is to determine changes in information technology marked by the presence of social media that changed the process of delivering information. WOM is usually limited to conventional and now many are switching to e-WOM through social media Instagram. This research was conducted using a qualitative descriptive method that aims to determine the effect produced by Electronic Word of Mouth on the company's brand image. The result shows that that social media helps businessman to promote their services and products using celebrity to convey the messages related to products or services.


Digital Marketing for Goals Sustainability
Supriyati, G S Budi
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The objective of this study is to know how big the influence of digital marketing in marketing communication strategy. Digital marketing is one of the tool to promote a product through media. Beside that, digital marketing can also facilitate the producer and the consumer into doing the buy and sell process. The method used in this study is descriptive method with qualitative approach. This study is caused by the rapid growth of technology in Indonesia, which caused digital marketing involved in marketing process. The result of this study shows that there is an impact from digital marketing in a marketing process. In conclusion, digital marketing is one of the main needs in marketing process that cannot be left out. With the rapid growth of technology, digital marketing is more affordable than any other methods. Besides, with the existence of digital marketing, it also facilitates the producer and consumer.


E-Commerce Impact on Small Companies
A Surya, R F Nugraha
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This study aims to determine how much influence e-commerce has on small companies. The type of research method used was descriptive method by examining the results of several studies. The results of this study were that e-commerce was able to increase the number of sales and expand market reach. Based on the results of the literature, it was found that the existence of e-commerce can increase the productivity of small companies.


Long-term Survival of Micro, Small, and Medium Enterprises in Indonesia
O Widilestariningtyas, R Luthfiansyah
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The purpose of this research is to find out the influence of the use of technology as long-term survival in Indonesia in increasing MSME profitability. The method used case study method that aims to find out how the influence of the application of website applications in increasing profits. The era of Industrial Revolution 4.0 is marked by the massive use of technology in any aspect, one of the applications is the many uses of the internet in the sales and marketing and purchasing processes. The results of this study indicate that the application of website applications increase the sales which affect MSME profits, higher online purchasing power is caused by the interest of buyers in making purchases through the website because the transaction is easy and can be done anywhere. The conclusion of this research is the application of website applications to increase profits has a positive impact on entrepreneurs.


Expand Target Market in Business
P S Kurniati, B Razika
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This study aims to explain the extend target market of product by using a website. With the development of technology, it certainly has an impact on users of the website. This study used descriptive method with qualitative approach. It is to determine the efficiency of the information website. The result of this study is that technology has an important role inexpand the target market. Evidently, with information technology, every activity that is usually done manually can now be done anywhere without being limited by distance and time. The conclusions of this research are many advantages and benefits of accessing a website, many of them information that we need and can be easily obtained. With the use of the website, all requirements regarding information facilities are now very easy for users.


Event Organizer for Wedding Business
R Febrianti, P S Kurniati
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Wedding invitations become important in a marriage. Through invitations, they invite and hope people come to their happy day. With the development of the era in the digital era today. Communication can be built through any media. Good communication will create suitable expectations. The purpose of this study designed to find out that business opportunities in the field of creating wedding invitation websites are very good. For those who do not have time and hassle to prepare all the wedding preparations. With time and distance that is an obstacle to spreading invitations. This research used a descriptive qualitative method by collecting data through interviews, observations, literature studies, documentation to get facts and data. The results of this study indicate that by using this wedding invitation website consumers can more easily spread to friends and family quickly. Many consumers do not have much time to distribute invitations. And that's expensive if you hire an invitation delivery service for all those invited. With this web site an alternative in spreading invitations.


The Effect of Product Branding
P S Kurniati, N Ica
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Social media is currently very influential on the activities of today's life and includes all people, both young and old. The purpose of this research is to find out how much influence the information system has on the branding of a product. This research method uses descriptive method, to present an overview of the influence of information systems on a product brand by observing and through interviews with brands that use information systems and those that do not use information systems. The results obtained from this study indicate that the information system has a major effect on the brand of a product. Product brands that use information systems are more widely known by consumers compared to brands that do not use information systems. It is also known that social media is very influential on the introduction of a branding. This research shows that the importance of information systems on a product brand to be more widely known in the market, so that sales will increase.


Utilization of Chatbot in Transaction Business Process
M I Hidayat, S Luckyardi
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The purpose of this study is to find out how the use of chatbots is a factor in product sales growth. For example, the use of chatbots as a substitute for customer service. This research method was collecting data based on several survey results from various reliable sources. The results of this study are expected to provide enlightenment for business people about the importance of making innovations and utilizing this chatbot in selling their products. By using this chatbot system, business owners no longer need to use the services of third parties or recruit new employees, so as not to incur new expenses. The use of this system may only be complementary, but the impact can be very large because with chatbot customer service does not need to be on standby for 24 hours, with chatbot customers can be served anytime and anywhere.


The Role of Advertising to Product Trademarking
M R Ramadan, S Luckyardi
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The aim of this research is to explain how a brand experiences a shift in meaning caused by the lack of information obtained related to the brand. This study used a descriptive correlative research method. The results of this paper show that without the use of information media, there is a high possibility that the name of the product will experience a shift in meaning. An optimal use of social media can help disseminating information related to a product so there will be less misconception to the product related.


The Role of Official Account on Social Media toward Attracting Tourism Sector
Y Muskananfola, T Tawami
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The purpose of this research is to find out the role of official account in supporting the development of the tourism sector. Official account is one of the strategies in supporting tourism development by promoting and introducing the potential of tourism resources to attract the attention of the wider community, increasing visitor interest and also making the tourism object a superior tourist attraction. This research uses a qualitative method of description. The results of this research are to see the characteristics of social media as a forum for promotion of the development of the regional tourism sector. This research concludes that promotion of tourism excellence requires promotion, one of which is through social media.


Online Shop and Delivery Services Utilization in Influencing SMEs Development
F M Syukur, T Tawami
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This paper aims to assess the extent to which the Integrated Online Shop and Delivery Services system gives impacts on the success of SMEs development. The study is conducted by giving Likert scale questionnaires to 30 restaurants operator across Bojongsoang district in Bandung and applies the expanded Technology Acceptance Model. The data then be analysed using the suggested method for Likert Scale data analysis which involves mean, standard deviation, and correlation analysis. The result indicates that the Integrated Online Shop has positively impacted the successful growth of the restaurants. With the total score of 74%-80% each for the total of 4 variables, they are easy accessibility, online publication, user’s convenience, and support services. Restaurant’s operators agree that the system has helped their restaurant’s development success. It can be concluded that the integrated online shop and delivery services system has helped SMEs to improve their success and growth.


Maximize Property Sales and Purchase
T Tawami, G Suherman
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The purpose of writing this paper is to explain the benefits of using a website to accelerate the sale or purchase of property in Indonesia. The method of this writing is descriptive where the authors had examined the surrounding environment and interviews with several experts in the fields. The result of this study showed that the use of websites in the sale and purchase of property greatly increases the purchasing power and selling power of both sides of the website users both the seller and the buyer. The results of this study were expected to be more helpful to many sellers, buyers, and property brokers to know each other the best places to buy and sell ideal properties.


Online Freelance Marketplaces as a Business Opportunity
T Tawami, H A Djauhari
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The purpose of this study is to analyze the development and benefits of online freelance marketplaces for freelancers. The research method used in this paper was descriptive method which described and compared social problems based on facts, theories, and accurate reference sources. The results of this study were to explain that online freelance marketplaces had an important role in increasing business opportunities for freelancers. Online freelance marketplaces can be used as jobs for them without having to be bound by multiple customers and capabilities. They can freely have as many customers as they can. Of course, this needs to be done by freelancers who want to earn new income.


Manage Accounting in Globalization Era
D S Soegoto, I S Agiva
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The purpose of research on the role of technology and information of globalization-era to manage accounting data is to explain the benefits and examples of information and technology in globalized economies. The method used for this research was a qualitative method, which is a research method that provides explanations using analysis. The result of this research is that globalization's rapid rise as technology grows in various aspects of life is evident, among other things in economics. Technology and information facilitate daily activities and provide many benefits to human life especially in economic matters. The research concludes that technologies and information are useful for companies to manage economic transaction data that, in turn, provide decision-making, facilitate activities where one of the advantages increases productivity, etc.


E-Commerce as a Medium for Tourism Promotion
R Wahdiniwaty, V Gafarina
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This research aims to discover the influence of promotions by tourism startup company in increasing sales. The method used in this research was qualitative method with survey. The result of this research indicated that promotions conducted by startup company were able to increase the sales of small tourism business. Through this promotion, small tourism business that implemented conventional customer approach was introduced to e-commerce. The conclusion of this research is startup company can be a means and media of promotion for small tourism business, and as a result, both parties get the expected benefits.


Business Media in Entrepreneurship
A N Aulya, Y Sutisnawati
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The development of technology using the internet is increasingly inevitable. The influence of the internet makes all activities in various fields of life all online, including the existence of a web-based that can be accessed by all users with an internet-connected network that requires a browser to run it. With the internet, everything you want to find can be obtained easily, including entrepreneurs who in developing their business can use web-based as a business media. The purpose of this research is to find out the influence of web-based as an information media and also promotion for entrepreneurs, which have a role in business development to maximize the potential of the business being carried out and can also reach a broad target market. The method used in the research is a literature study. Seeing the development of technology that is increasing and also the internet which has a big influence, entrepreneurs use the internet with the help of web-based business activities by providing information and promotions on the web. With the web-based, entrepreneurs are easier to promote and provide information to customers. It is easily applied to all entrepreneurs or businesses.


SALAMAN; The Innovation of Demography Services in Bandung City
Nia Karniawati, Reza Muhammad Ramadhan
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. The purpose of this study is to examine the innovations by the government of Bandung City in providing demography services for the community. Salaman is an application made by the Bandung City Government to facilitate the community in demography administration. Through this application, we can complete all administrative we needs through our gadgets. But on the other hand there are still people who are constrained in using this application. This study uses a descriptive method with a qualitative approach. The research results show that the success of this application depends on the participation of the community in using it. There are still people who are reluctant to use this application due to a lack of understanding in its use.


Type of Benefits Factors in the Implementation of Green Space Policy in Bandung City
Tatik Fidowaty, Samugyo Ibnu Redjo
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The purpose of this study was to determine the type of benefits factor in implementing the Green Space policy in Bandung City. This study uses a descriptive research method with a qualitative approach. Data collection techniques used are literature study, observation, interviews with the Mayor of Bandung, the Bandung City Spatial Planning Service, the Department of Housing and Settlements, Land and Landscaping (DPKP3) Bandung City and the people of Bandung City. The technique of determining informants using purposive for government officials and accidental for the people of Bandung City. The results showed that Green Space has many benefits, including as a place for recreation and beauty. People visit the city forest of BabakanSiliwangi to breathe fresh air while exercising, want to see the green plants, relax while chatting. The point is you want to release your fatigue from your daily activities. Based on the explanation above, it can be concluded that the type of benefits factor can already be felt by various parties, although it is not evenly distributed because indeed the benefits of this Green Space are so many. Each party feels the benefits of Green Space from different perspectives or needs. If there are parties who feel aggrieved in the management of Green Spaces, the road will eventually be resolved in court.


Empowerment of Reuse, Reduce and Recycle Programme (Kang Pisman) in Bandung
Rino Adibowo, Indra Gunawan Wibiksana
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The Reuse, Reduce, and Recycle Program kurangi, pisahkan dan manfaatkan (Kang Pisman) is a waste management program which basically uses the principle of zero waste. The success of waste management is determined by the involvement of the community, government and the private sector working together. To improve the community's capacity in waste management, the Bandung City Government has implemented an empowerment program through the Kang Pisman program. Regarding empowerment, in essence, it is to strengthen the power (ability) so that the community is independent, therefore empowerment can be interpreted as a capacity building process. Strengthening the capacity here to foster community participation with three factors, namely strengthening individual capacity, institutional capacity and network capacity. This study is intended to obtain data and information about Community Empowerment through the Reduce, Separate and Take advantage of Bandung City, while the objectives achieved in writing this study include: to identify and analyze the capacity of individuals in the community on Community Empowerment through The Reduce, Sorting Trash and Benefit (Kang Pisman) Program in Bandung City, to identify and analyze institutional capacity in Community Empowerment through The Reduce, Sorting Trash and Benefit (Kang Pisman) Program in Bandung City, to identify and analyze network capacity in Community Empowerment through the Reduce, Separate and Take advantage of (Kang Pisman) in Bandung City.The method used is descriptive method with a qualitative approach. Data collection techniques using library research and field studies. namely non-participant observation, interviews and documentation. The technique of determining informants for the Bandung City Environment and Sanitation Service apparatus uses purposive techniques and for the community using the Accidental technique. The results of this study indicate that strengthening the individual capacity for community empowerment through the Kang Pisman program in Bandung City in increasing the capacity of the personality to increase the ability and independence of the community in managing waste at the source has not been implemented thoroughly and optimally. Strengthening institutional capacity through the Kang Pisman program in planning, implementation and supervision has not been optimal. Strengthening network capacity through the Kang Pisman program in Cihaurgeulis Village in cooperating with related organizations such as RT, RW, Kelurahan and environmental care organizations has not been optimal.


The Factors Affecting the Behavior of Abstain Voters in Governor Election
Tatik Rohmawati
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The study aims to determine the factors that affect the behavior of abstain voters in the election of governor. The governor election is a concrete manifestation of the local Democratic Party. In the election of governor, there is voter behavior that does not exist. The focus in this paper is on the factors that influence the behavior of abstain voters in the election for the Governor of West Java. The paper is the result of research using qualitative methods. The author acts as a research instrument. The data collection methods used include observation, interviews and documentation studies. The focus of the analysis of the research results shows that the factors that influence the behavior of abstain voters in the governor election are, among others, administrative factors, like not receiving an invitation letter, or not obtaining a voter card. Second, technical or individual factors, namely at work, having personal needs at the time of election, and the third is political factors, namely that the election is useless in improving a better life. The conclusions of this study include first, apathy, which is not compatible with existing candidate pairs, the reason is because they are not local sons but from other regions and are party choices. Second, do not believe in government, because they will not pay attention to and improve their daily needs for the voters. Third, the lack of socialization of the election for governor from the West Java KPU.


Writing Structure of Disaster Management Planning Document in West Java
Dewi Kurniasih, Rita Kalalangi, Asih Prihandini
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West Java Province is one of the provinces that have a tendency of high level of disaster in Indonesia. This requires serious attention from the government that must be incorporated into disaster management planning document in West Java. The research problem lies in the writing structure of the document. Qualitative approach with content analysis is used as the method. Documentation and interview studies are performed as the data collection technique. The research's' results show that the contents of disaster management planning documents in West Java has covered zones, strategies, focus, targets, priorities and activities arranged in sequence according to the format determined by the government in integrative manner. Our recommendation is that the disaster management in West Java still requires coordination and cooperation of several related parties.


The Internet of Things (IoT) Impact on Global Security
Dewi Triwahyuni
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The purpose of this study is analyze from the perspectives political science and international relations the role of this emerging technology in global affairs, especially on the potential strategic impact of the IoT impact on Global Security. The Internet of Things (IoT) will impact every area of Global Affairs from security to business to international development and aid. As objects, data, systems and people become part of this global interconnected network, business models, stakeholder interaction, systems of governance and security threats will irrevocably change. Governments, not-for-profit organizations and business will have no choice but to innovate, optimize and incorporate an increasingly disparate array of digital touchpoints when engaging with stakeholders, assessing threats and collaborating with partners. This is not a technological problem; it is a strategic issue that has no tool or program that will solve the problems that this technology will bring. To answer the problem of research, researcher use qualitative research design. Researchers use primary sources in the form of official state documents and secondary sources in the form of interviews with experts, through journals, dissertations and related research. The results of the study found that the massive development of IoT creates information vulnerability that threatens national security as well as global security.


The Use of Whatsapp Business as an Online Marketing Communication Media for Beauty Brands during the Covid-19 Pandemic in Indonesia
Tine Agustin Wulandari
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. The pandemic of Covid-19 has an impact on all aspects of human life and changed human lifestyles around the world, including Indonesia. The economy is of course one of the sectors affected by this pandemic. Companies must be creative and use various strategies in order to survive. Especially for companies that do not produce non primary products such as beauty products. Large companies that have survived for decades with beauty products that are well known and also have offline stores in various cities was not an exception. One of the effort taken is to reduce the cost of marketing communication which maximizes the online platform. This research was conducted to determine the use of online marketing communication (OMC) media by beauty brands during the Covid-19 pandemic, the OMC media referred in this research are WhatsApp Business. Conducted using descriptive method, through observations and interview to customer of beauty brands that have been operating for decades and also have an established brand. Results of this research showed that the advantages of using OMC is to maintain the existence of their brands and increase revenue, these large and well-established companies choose WhatsApp Business as the OMC media which are usually used by companies that are relatively new or not really popular. Based on customers’ experience, the existence of WhatsApp Business is very helpful in order to obtain what they need, including beauty products, especially during pandemic, so customers don't have to leave their home, they only need to use their smartphone, shopping is now as easy as sending message. Research’s conclusion, the selection of WhatsApp Business as one of the OMC media by various beauty brands is not stupid at all and also reasonable. This research is expected to provide input and evaluation for non-primary products or brands that are closely related to lifestyle in order to increase revenue and maintain engagement with customers during the pandemic, online and low cost.


The Digital Advertising Strategy in Order to Maintain Home Business Branding in The Times of Pandemic: Existed in The Times of Crisis
Melly Maulin Purwaningwulan
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Pandemic condition has test the stability of the brand that has been built by the company. This research aimed to in-depth-analyze the Digital Advertising Strategy in order to Maintain Home Business Branding in The Times of Pandemic: Existed in The Times of Crisis. The research was conducted with a qualitative approach. The most appropriate method for this research was descriptive. Data collection was conducted through observation and in-depth interviews. Research informant is a home businesses and the expert of marketing communication. The result showed that the most widely used digital advertising is Instagram. Instagram is used for branding because followers and interactions has not optimal yet. To increase sales of home business usually cooperate with online applications. The cooperation mechanism uses profit sharing or commission calculations as well as sales promotions. Home businesses that have more capital will use digital advertising to maintain sales with attractive promotions. The conclusion of this research is that the home businesses must be able to distinguish between marketing and branding, during a pandemic, digital advertising strategies are used to show the primacy of product benefits and add attributes to products related to the pandemic. This research has an impact on the development and selection of the right Digital Advertising Strategy for online businesses so that they can survive during and after a pandemic.


Implementation of Digital Advertising Through Shopping Promotions and Festivals: Are They Effective?
M I Matondang
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. Digital advertising in marketplace has gain more attention from Indonesian consumer for past year. The Nationwide Online Shopping Day and shopping celebrations were being the busiest days 3-5 times than in normal days. This wonder demonstrates that shopper conduct is heavily affected by limited time exercises. With the background of the increasing phenomenon of online shopping among Indonesian consumers when there is a festival or national online shopping day, this study tries to find out the percentage of digital advertising affect consumer carried out by the marketplace, how effective is the implementation of these ads in Indonesia, especially the city of Bandung using quantitative descriptive methods, samples taken by this research are consumer online shop in Bandung from past year of 2019. Result shown that the exchange esteem during these occasions was higher than the day by day normal affect by digital ads and affect intention to buy Target achievement and comparison between total costs and coverage obtained, digital advertising on special days such as national online shopping days and other discount festivals have effectively increased consumer buying interest in the city of Bandung.


Communication Activities at the Mangongkal Holi Ceremony
Inggar Prayoga, Mayrani Situmorang
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The purpose of this study was to determine the communication activities at the Mangongkal Holi ceremony. The method in this research is used descriptive method with a qualitative approach. The results of the study indicate that the communication activities at the Mangongkal Holi traditional ceremony include the clothes worn which mean joy and joy. The movements displayed at the mangongkal holi ceremony show courtesy and mutual respect within the family. There are 4 (four) traditional Batak musical instruments, namely tagading, ogung, serune, and hesek which are called gondang. The conclusion of this research is that nonverbal meaning is contained in the mangongkal holi traditional ceremony. Where the mangongkal holi traditional ceremony contains meaning conveyed through clothing, movement, and music, each part of which has its own meaning.


Using of Social Media as an Account to the Information Needs
Manap Solihat, Lena Agustina
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The mobility of modern society is fast and massive, mass transportation is considered as solution in resolving mobility. One of the mass transportation commonly used in Jabodetabek is KRL. KRL Commuter Line is a commuter Electric Train service operated by PT Kereta Commuter Indonesia (PT KCI). By implementing the digital platform, seeks to develop and improve services to the community with the popularity of social media. This research uses a quantitative method with a survey. The population was taken from the followers of the @commuterline Instagram account. The results showed that the relationship between the message content variable (X1) to the information needs fulfillment variable (Y) was moderate, the relationship between the timeliness variable (X2) and the information needs fulfillment variable (Y) was weak, the relationship between the effectiveness variable ( X) on the cognitive needs variable (Y1) was high, the relationship between the effectiveness variable (X) and the affective needs variable (Y2) was moderate, and the relationship between the effectiveness variable (X) and the information needs fulfillment variable (Y) was high The conclusion of this study is that there is a relationship between the use of Instagram @commuterline social media accounts with the fulfillment of information needs for followers, PT KCI's Instagram account is able to provide answers to information needs for its customers. The suggestion that can be considered is that the management of the Instagram @commuterline PT. KCI account can be faster in updating the information disseminated to customers and could immediately.


Therapeutic Communication for Rehabilitation Counselors Social Narcotics, Psychotropics and Active Substances (Napza) Foundation Sekar Mawar Bandung in Increasing Resident's Self-Confidence
Desayu Eka Surya, Santika Fahira
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Therapeutic communication is a communication context that is no less important than other communications. Therapeutic communication is interpersonal communication between nurses and patients, in which the nurse will gain shared learning experiences in improving the patient's emotional experience. The research objective is to explain and tell about the phases of therapeutic communication carried out by the Sekar Mawar Bandung Foundation for Drug Rehabilitation which includes Pre-interaction, Orientation Phase, Work Phase and Termination Phase. By using a qualitative approach with descriptive methods, through non-participant observation data collection techniques, in-depth interviews, literature study and documentation, determination of research informants using snowball sampling and data analysis techniques data reduction, data collection, data presentation and drawing conclusions, the results obtained shows that in doing therapeutic communication communication planning is needed, starting from the introduction between the nurse and the patient, before the nurse takes recovery actions and makes the patient confident to join and reunite with their social environment. This study concludes that the therapeutic communication carried out by the nurse to the patient can restore the patient's confidence. This study can provide information for the patient's family who needs information about the strength of the nurse's therapeutic communication to the patient.


Implementation of Web Technology for Tourism and Creative Industry Data Collection
Rahma Wahdiniwaty, Eko Budi Setiawan, Deden A Wahab
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This research to provide a system that can facilitate data collection on tourism and creative industries. This research uses a web-based application by utilizing geolocation technology from the google application programming interface. The method implemented in this research uses the software development life cycle waterfall model. The results obtained are that this web-based application can be used online to collect data on creative and tourism industries up to the latitude and longitude coordinates data stored in the database. The data used comes from the Greater Bandung area. The test results obtained a value of 100% of each item. The research results can impact the industrial and tourism sector, especially the stakeholders of related government agencies, so that they can support the acceleration of development, especially in the Greater Bandung area.


A Model in Building the Quality of Graduates Based on Organizational Culture and Partnership
Isniar Budiarti, Indra Zulhijayanto
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The number of public and private vocational school graduates in the Greater Bandung area who are absorbed and working is still below ideal, around 57%. Nationally, SMK graduates who are able to enter the workforce are ideally 80% -85%. This fact shows that there are problems in the quality of graduates. This is thought to be related to organizational culture and partnership issues. This study aims to examine the influence of organizational culture and partnerships on the quality of SMK graduates. The research method used is a survey method, namely verification. The unit of analysis is the Public and Private Vocational High Schools in the Greater Bandung area, West Java Province. The observation unit is the leadership of public and private vocational schools. The research sample was 280 vocational high schools in 3 (three) areas of the City of Bandung Raya, West Java Province. The sampling technique used proportional allocation stratified random sampling. The analytical tool used to test the hypothesis is Structural Equation Modeling (SEM) through the Lisrel software. The results of this study indicate that the importance of developing organizational culture as a pillar of improving the quality of graduates is supported by partnerships.


Impact Termination of Employment for Performance Company in Indonesia during the Covid-19
Laela Vistawati, Rahma Wahdiniwaty
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The Covid-19 Pandemic period has changed all current human activities such as the education sector, social governance, culture, economy and so on. One aspect that is in the public spotlight is the economic aspect. This is because many companies engaged in the economy have had to temporarily stop due to the implementation of Large-Scale Social Restrictions (PSBB) in various regions, countries and even the world, as a result various companies have closed their businesses. In addition, employees who originally worked later have to be laid off and some employees have terminated their working relationships in this pandemic situation. The phenomenon of termination of employment is a form of termination of employment for certain reasons, during this pandemic the reason for layoffs is that the company loses money which results in the company's inability to pay its employees’ wages. Then during this pandemic, the dismissed employees will carry out work activities on a virtual basis, namely by using digital media such as zoom, google meet, skype, Microsoft team and others. This journal will discuss the impact termination of employment for performance in Indonesia during the Covid-19 pandemic.


Role of Website Intranet Portal Quality Analysis on User Satisfaction at PT. XYZ
M B Winanti, I Pangaribuan
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Website Portal Intranet is a system that manages information and data efficiently, as media for communication and collaboration between departments. The problems faced by PT. XYZ is that the use of the Intranet Portal website is still not optimal, due to the habit of employees who always exchange data using external storage media, and the habit of sending progress reports via email and the lack of socialization using the Intranet Portal information system. Based on the above problems, this research analyzes the role of the quality of the Intranet Portal website on user satisfaction using the WebQual 4.0 dimensions, Usability, Information Quality and Interaction Quality and EUCS (End User Computing Satisfaction) dimensions, namely Content, Accuracy, Format, Ease of Use and Timeliness. The test results show that the quality of the Intranet Portal website has good result, 60.67% and user satisfaction also has good enough criteria, 54.9%, while the role of the Intranet Portal website quality on user satisfaction is 41.86% which indicates the quality of the website Internet portals do not have a big impact on user satisfaction.


Strategy to Improve Employees Performance by Implementing a Paternalistic Leadership Style and Enhancing Intrinsic Motivation
Arjuna Rizaldi
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This research aims to analyze the impact of paternalistic leadership style and intrinsic motivation on the improvement of employee’s performance. The research was conducted on agriculture company with the employees as the research subject. The data used in this research were both primary in form of questionnaire as well as secondary data obtained from various scientific literature such as academic journals, textbooks, and various documents from the company. The Multiple Linear Regression was used to analyze the respondent's answer, and the hypotheses were tested using the t-test and f-test. The result shows that the employee’s performance was significantly affected by paternalistic leadership style and intrinsic motivation of the employee, both partially and simultaneously. Which means that employee’s performance will improve by implementing paternalistic leadership style and enhancing intrinsic motivation of the employee. This research is expected to have impact on the improvement of employee’s performance by implementing a paternalistic leadership style in order to enhance the intrinsic motivation of the employee.


The Effect of Training and Development on Employee Engagement in the Process of Online Learning at Child Development center, Bandung Jakarta
Aditya Alive, Deden Abdul Wahab Sya'roni
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Training is the process of teaching the basic skills needed by employees to do work, which is then followed by career development that can have a positive impact on both employees and the company. This study aims to determine the effect of training and development on Employee Engagement in the learning process at the Indonesian compassion children development center in the Bandung Jakarta cluster during the Covid-19 pandemic, where each employee must adjust to a different learning process from before with new ones that must be mastered to ensure the online learning process is carried out optimally. This study uses a qualitative descriptive analysis. By processing and analyzing data, and describing the data that has been collected in general. The results of this study from this study indicate development and training can increase employee engagement to the company / organization because the needs of employees are met as well as the high emotional and intellectual relationships that employees have. to their work, organization, manager, or co-workers who have an influence to increase discretionary effort in their work


Factors that Play a Role in Improving Employee Performance
Lita Wulantika, Armitha Widyanti
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The purpose of this study is to see of knowing the factors that play a role in improving employee performance in plantation agencies. The statistical method used in this research is inferential statistics. The type of research in this research is descriptive verification research consisting of multiple linear regression analysis, analysis of the correlation coefficient of product momentum, and the coefficient of determination. The sampling used was simple random sampling consisting of 68 respondents. The data was collected by distributing questionnaires using a 5-point Likert scale. Descriptive method data analysis is done by calculating the mean and continuum line. The data analysis technique used is the path analysis technique. The results showed that leadership, organizational commitment and job satisfaction have an effect on employee performance.


Success Factors of Laundry Services Youth Cleanshoes22
Regi Munaldi Diba, Herman S. Soegoto
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Youthclean shoes22 is a shoe cleaning service that was established in 2017. The trend of sneakers and kets is a trend that makes owners to become entrepreneurs in a shoe laundry service that caters to young people to adults in the Bandung area, Laundry shoes clean youth cleanshoes22 is not the only service There are many competitors in the service industry so that this researchers aim in examining the factors that influence shoe laundry service users to choose to use one of the many existing shoe laundry businesses. The research was conducted qualitatively. The informants in this study were users of youth clean shoes22 laundry services in the city of Bandung who have been customers for six months as well as the owners of youth shoe laundry services. Data collection techniques using in-depth interviews, documentation and literature review. To analyze data obtained used methods data reduction, data presentation, and drawing conclusion. The results showed that the factors that affect consumers to use Youth Cleanses services are grouped into three. These three factors are convenience (security, practicality), satisfaction (results), profit (sales promotion).


Effect of Return on Equity (ROE) and Earning Per Share (EPS) on the stock price of companies that are members of the infobank15 index on the Indonesia stock exchange
Hamdan Sahlan, Deden Abdul Wahab Sya'roni
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One of the approaches taken to predict stock prices was the fundamental approach. The problem raised in this study is the effect of Return On Equity (ROE) and Earning Per Share (EPS) on Stock Prices. This research was conducted with the aim to find evidence whether Return On Equity (ROE) and Earning Per Share (EPS) affect Stock Prices partially and simultaneously. This study uses data from companies that were included in the Infobank15 Index on the Indonesia Stock Exchange during certain period. The method used in this research was quantitative research methods. The analysis design used was multiple regression analysis, correlation analysis coefficient, and determinant analysis coefficient. Hypothesis testing using t-test and f-test. The results showed that partially Return on Equity (ROE) affected Stock Prices and Earning Per Share (EPS) affected Stock Prices. Simultaneously, Return On Equity (ROE) and Earning Per Share (EPS) had a significant effect on Stock Prices. The implication of this research is to provide input to investors in analyzing Stock Prices.


The Influence of Green Brand Image on Green Brand Trust Equity Mediated by Green Trust
Rizki Zulfikar
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The effect of Green Brand Image on Green Brand Equity directly or indirectly through Green Trust on Starbucks consumers in Kota Bandung is the aim of this study. As many as 100 respondents used as the population in this study was drawn from Starbucks consumers at Jl. Dipati Ukur No.42 Kota Bandung. The sample uses a non-probability sampling technique. The method of analysis used in this research is descriptive and verificative analysis consisting of path analysis, mediation effect test (VAF), t test, and single test which are used to measure the magnitude of The Influence of Green Brand Image and Green Trust on Green Brand Equity. The results showed that Green Brand Image has a significant effect on Green Trust, Green Brand Image has a significant effect on Green Brand Equity, Green Trust has a significant effect on Green Brand Equity. Green Trust can mediate the relationship between Green Brand Image and Green Brand Equity on Starbucks consumers at Jl. Dipati Ukur No.42 Kota Bandung.


Composite Stock Price Index during Covid-19 Pandemic at the Indonesian Stock Exchange
Linna Ismawati
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COVID-19 pandemic has affected economic conditions, especially markets and industries this year. Covid-19 pandemic resulted in reduced economic growth, decreased investment in the capital market, which was marked by the weakening of the Composite Stock Price Index on the Indonesia Stock Exchange. This study aims to analyze changes in the Composite Stock Price Index in covid-19 pandemic conditions. The research method used is descriptive and verification methods with a quantitative approach. The data used are secondary data including inflation data, Dow Jones Index and Composite Stock Price Index (IHSG), research analysis through multiple regression analysis, classical assumption test, Pearson correlation analysis, coefficient of determination analysis, and hypothesis testing. The results showed that during Covid-19 Pandemic, the Composite Stock Price Index decreased significantly. The relatively high inflation rate and the decline in the Dow Jones Index during Covid-19 pandemic had an impact on the decrease in the Composite Stock Price Index on the Indonesia Stock Exchange. Inflation partially has a significant negative effect on the Composite Stock Price Index (CSPI), while the partial Dow Jones Index has a significant positive effect to the Composite Stock Price Index (CSPI). The results of this study have an impact in determining investment policies for investors and also for making the right decisions by the issuer so as not to cause a decline in stock value.


Analysis of the Effectiveness of Social Media Marketing on Fashion Product Purchasing Decisions during the Covid-19 Pandemic
Alfian Singgih Prasetyo, Rahma Wahdiniwaty
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This research aims to analyze the effectiveness of a social media marketing strategy as an effort on fashion product purchasing decisions during a pandemic. Data collection was carried out by means of a qualitative methods approach, carried out by interviews and online data collection, the subjects of this research were users of fashion products in the city of Bandung. The results of this research are expected to provide a social media marketing strategy to increase effectiveness in the form of activation and online content in an effort to make purchasing decisions fashion product in the midst of a pandemic where everyone is stay at home and spends more time with social media. A social media marketing can have an effective impact on purchasing decision making, as evidenced by the increasing activity through social media, many people who are living at home have given new habits to longer with social media, they searched many information and make purchases online post pandemic, for that industry needs to develop creative ideas related and innovations in the development of communication social media marketing in global era through activation and digital content, so that it can further develop to increase purchasing decisions fashion product after pandemic.


Effect of Corporate Social Responsibility Disclosure on Financial Performance
Lady Januasti Merdian, Ikaputera Waspada
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This study aims to predict the possibility of a causal model of the effect of disclosure of Corporate Social Responsibility on corporate financial performance. In addition, this study also examines the motivation for implementing CSR based on financial performance in industrial sector manufacturing companies that disclose CSR activities and are listed on the Indonesia Stock Exchange during 2013 - 2019 make-up and household items. The number of samples is 36 companies. Data were analyzed by GSCA. The result is that there is a significant direct effect between CSR on Return on Assets (ROA) and Return on Equity (ROE). In addition, there is a significant direct effect between ROA and ROE on CSR. There are empirical findings in this study. First, ROA has a positive effect on CSR and vice versa CSR has a positive effect on ROA. Second, ROE has a positive effect on CSR and vice versa CSR has a positive effect on ROE.


Company’s Financial Condition Representing Going Concern Audit Opinion Issue Implication for Substitution Public Accounting Firm (Survey at Public Accounting Firms in Jabodetabek)
Ely Suhayati
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Clients who have the potential to get a going concern audit opinion are very likely to find auditors with lower quality so that they can provide an opinion that a client supports in accordance with the company's financial condition. The purpose of this study is to determine how big the company's financial condition represents going concern audit opinion issuance and how enormous the implications of going concern audit opinion issuance are for substitution public accounting firm. The method used in this research is descriptive and verification with the Structural Equation Modeling test tool to make it easier to draw conclusions. The sample in this study was 55 public accounting firms in Jabodetabek, with junior and senior public accountant observation units. The results of this study indicate that a bad company's financial condition will not lead to the publication of a going concern audit opinion so that there will also be no substitution public accounting firm. In conclusion, better company financial condition, lower the chances going concern audit opinion issuance, so that lower changing probability the public accounting firm. The impact of this research, as an accountant, should issue an opinion in accordance with the evidence obtained even though there will be a risk of losing a client due to a change in public accountant to fulfill his wishes.


Analysis of Top Management Support on the Quality of Accounting Information System and the Impact on the Quality of Accounting Information
Wati Aris Astuti, Ajeng Retno Wulandari
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Top management support in the accounting information system is one of the factors influencing the quality of the accounting information system. Top management involvement is essential to the success of an organization's accounting information system. The fundamental role of accounting information systems in an organization is to produce quality accounting information. A quality accounting information system is able to get value to the organization by providing accurate and timely information. Quality information is useful to assist information users in making useful decisions.The purpose of this study was to determine the relationship between top management support on the quality of the accounting information system and its impact on the quality of accounting information at BUMN Majalengka Regency. The method used in this is descriptive verification with a quantitative approach. Test analysis using Path Analysis using SPSS v25 software. The results of this study indicate that top management support has a significant influence on the quality of accounting information systems and the quality of accounting information systems affects the quality of accounting information.


Inventory Management and Performance of SMES in the Manufacturing Sector in West Java Province, Indonesia
Inta Budi Setya Nusa
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This study is to assess the effectiveness of the inventory management system (IM) used by SMEs in the West Java province of Indonesia. Inventory management is one of the studies in management accounting. with the aim of providing convenience in checking the remaining stock inventory, reducing the risk of delays in shipping goods to consumers and production schedules can be adjusted by the company. This study consisted of a population of manufacturing SMEs whose respondents were selected purposively from the companies selected by the researcher. This study used a descriptive qualitative research design. This research also uses a purposive sampling technique. The sample size used was 102 respondents. The tool used in this research is SEM-PLS. The results showed that most SMEs in managing inventories used the Economic Order Quantity (EOQ) system which was based on previous sales data and there were still SMEs in managing their inventory that was not computerized so that SMEs using the EOQ method faced challenges in the supply chain due to the level of fluctuation in demand. Sales that change frequently Based on these findings, the researcher concludes as well and proposes a request for further study of the factors affecting EOQ in SMEs to increase clarity.The first section in your paper


How is the Taxation Sector during the Pandemic Covid-19
Angky Febriansyah
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This study aims to determine the impact of Covid19 on the taxation sector and what solutions must be taken to maintain the taxation sector amid the Covid-19 pandemic. The research method used in this study is qualitative. The results of this study are Covid-19 can affect the taxation sector. The government of course must immediately take action to minimize the risks that will occur during the Covid-19 pandemic, one of which is to do forecasting to see the prospects for the tax sector in the future so that the government can take the right policies. Many experts have predicted that the taxation sector will experience a drastic decline, especially in the Corporate Income Tax and OP Income Tax sectors because there will be many bankrupt business sectors which will result in employee layoffs. Many things must be done by the government to minimize the risks that will occur. The steps that must be taken are to (1) Giving businesses and individuals more time to pay taxes to help businesses and households to survive, (2) Temporary reductions to broad-based taxes to Boost demand in the economy to support economic recovery, And (3) Revenue-raising measures, ideally by broadening tax bases, or else by rate increases for Shore up the public finances.


Factors Affecting the Financial Performance of Local Governments
Ony Widilestariningtyas, Mia Nur Alifa, H. Henny
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Problem factors that affect the financial performance of local governments include local taxes and balancing funds. Increasing local tax sources and decreasing balancing funds in Tasikmalaya Regency were not accompanied by increased financial performance, but what happened was a decline in financial performance. The purpose of this study was to determine how much the factors that influence the financial performance of local governments in West Java Province. This research uses descriptive analysis method with verification approach. The secondary data source is 27 LHP (Audit Result Report) in the form of LKPD (Regional Government Performance Report). Descriptive analysis uses descriptive statistics and verification analysis uses multiple linear regression analysis. The results showed that the local tax factor has a positive effect on financial performance and the balancing fund factor has a negative effect on financial performance. So it can be concluded that the most important factor in regional financial performance is increasing local tax revenue as a major component of financial independence for local governments, so that the ability of local governments to develop their territories becomes more flexible in implementing equitable distribution of community welfare in West Java Province.


Zakat Optimization with Financial Technology
Adeh Ratna Komala
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Indonesia's majority Muslim population is a very potential subject of zakat. Zakat is one of the pillars of Islam that must be fulfilled and has the character of social humanity . The phenomenon that has occurred so far is that the large potential zakat cannot be realized according to the target. Zakat collection and distribution institutions in Indonesia consist of the Amil Zakat Agency (BAZ) and the Amil Zakat Institution (LAZ) which bridge muzakki and mustahik in making qabul zakat consent. The method used is qualitative research, by conducting interviews with informants from BAZ and LAZ who use financial technology in Bandung which was held from May to July 2020. The data test used was the Triangulation Technique and the data were analyzed inductively. This study aims to obtain an overview of several phenomena that occur in optimizing the potential for zakat where financial technology (fintech) is the media. The results showed that BAZ and LAZ have utilized financial technology in optimizing the potential for zakat to achieve the set targets. There has been a shift from traditional to digitalization of services through technology resulting in an expansion of the community coverage area which has an impact on increasing the collection and distribution of zakat. The ease of paying zakat online is another finding of this research, including not coming to the OPZ office, a process that is easier, faster, more economical and more affordable for muzakki.


The Keys to Successful Financial Reporting through Internal Auditor and Financial Applications Quality (Survey on the accounting department of state-owned enterprises in Bandung City)
Lilis Puspitawati, Muhamad Iqbal Santosa
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The success of a company's financial reporting can be seen from the company's ability to produce quality financial reports for use by various users in the strategic decision-making process. However, the results of an audit of the financial statements of the Audit Board of the Republic of Indonesia (BPK-RI) show that the financial reports of several State-Owned Enterprises (BUMN) in Indonesia are not qualified, so they cannot be assessed in strategic decisions. Financial reports that are not of high quality are suspected to be due to the unreliable accounting information system used by the company and the inadequate competence of internal auditors in carrying out their duties. Based on these conditions, this study aims to examine how much influence the quality of the accounting information system and internal auditors has on the quality of financial reports. This research uses descriptive verification method. The theoretical model to be tested by SEM-PLS, the minimum sample refers to the rule of tumb with simple simple sampling technique so that the number of samples in this study is 67 financial accounting units in BUMN in Bandung city. The results of this study prove that the Quality of Accounting Information Systems has a significant effect on the Quality of Financial Statements, and the Quality of Internal Auditors has a significant effect on the Quality of Financial Statements at BUMN companies in Bandung City.


Optimizing Google Drive Media for Writing Paperless Office Letter
Adi Rachmanto
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University as an institution is equipped with an administration which always includes archiving activities. Making electronic letters can help administrative activities in obtaining cover letters from campus, one of which is a cover letter from the campus to carry out practical work in companies / institutions. Therefore, making manual letters / archives can be equipped with electronic archiving, one of which is the Google Drive application which has the purpose of being a paperless office. The purpose of this study was to create a cover letter making system using the Google Drive application as a support for a paperless office in universities. In the Google Drive application, other applications will also be used, including google form which is used to display the data entry interface, google docs for document creation and google spreadsheet is used for data storage and processing. This research is a descriptive study with a practical and applicable approach. The subjects in this study were secretariat employees and final year students who carried out practical work. The data collection techniques used were observation, interview and documentation. The impact of making this application is to be able to help students to simplify and speed up in obtaining a cover letter for practical work from campus.


Determinants of Audit Quality
Surtikanti Surtikanti, Joko Supriyanto
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A public accountant has an obligation in providing good audit quality but with the case of freezing the license of the public accounting firm karana violation of SPAP, the public began to doubt the quality of the audit itself. The purpose of this study is to empirically test the quality of audits influenced by audit fees and audit quality influenced by the audit agreement period. The methods used are descriptive and verifikative. The population is 16 Public Accounting Firms in bandung area, using saturated sampling techniques or census, while the respondents are senior auditors, partners. Statistical testing uses correlation analysis, multiple regression analysis, coefficient of determination and to test the hypothesis then used t test. The results showed that the quality of audit is influenced by the audit fee, between the quality of the audit and the audit fee has a positive relationship which means that when the audit fee is large, the quality becomes better. The quality of audit is also influenced by the period of auditor's alliance and has a negative relationship where when the alliance period becomes long, the audit quality becomes poor, the quality of the audit is also influenced by other factors that are not researched such as independence, competence, professionalism and so on. Based on the results of the study the authors suggest that when accepting work from clients, the approved audit fee must be adjusted to the audit fee structure so that the quality is better and the complexity of the services provided while the contracting period with the client should be the second year of auditing the auditing team of auditors in rotation to keep the audit quality good.


Protection of Consumer Data on Digital Services in The Perspective of International Law and National Law
Febilita Wulan Sari
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The Covid-19 pandemic has implications for the community, namely the use of digital services to fulfill daily needs. This research aims to find the legal aspects of consumer data on digital services in the international law and national law, and how it is applied in Indonesia. This research uses analytical descriptive method with a juridical normative approach. The result of this research show that international law has various regulations in the form of hard law and soft law that regulate the protection of consumer data in digital service activities, including Article 17 of the International Covenant on Civil and Political Rights (ICCPR) 1966. Consumer protection in the national legal system is guaranteed by Article 4 Law Number 8 of 1999 concerning Consumer Protection, however, consumer data protection in digital services has not been optimally implemented because the law does not yet cover data protection. The guarantees stipulated in the Consumer Protection Law are information about goods and services, not information regarding consumer data. Data obtained from digital services is sometimes misused or transferred to other unauthorized parties. Encouraging the renewal of national provisions regarding consumer protection given the current developments in the digital era that make consumer data vulnerable.


Sundanese Language Variations on Children’s Speech Found in Multicultural Environment
Asih Prihandini
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Language used in multicultural environment has been analyzed and showed many new findings. This study was purposed to examine Sundanese language variations on children's speech found in multicultural environment, especially who live in Bandung, West Java. Obtaining data were done by observing competent observations. Results of simak, libat, cakap methods are described qualitatively. The results show that there are some different language variations with their various factors. Language variations began to be used along with the development of their age, so the acquisition of the language has begun to show its uniqueness. The level of speech used is not used to fulfill the rules in force, such as using polite language when talking to their parents. This situation is very possible to occur due to environmental factors that do not support the use of speech levels at the time of speaking. Language variation of formal and informal can already be distinguished by speakers both consciously or not. The speech form is marked by the form of words and sentences that are concise, such as in the language spoken in a child's environment. Some languages that emerge and are used in daily life, are Indonesian, Sundanese, English and Arabic and they make speakers have a lot of vocabularies. Serious revitalization is needed to protect local language lost.


Multimodal Analysis about the America’s Mascots Comics on the Shen Comics Instagram Account (A Language Learning Media)
Juanda
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The research entitled Multimodal Analysis of comics about America’s Mascots in Shen Comics Instagram Account. The research has purposes to analyze the interpretation language that is appear in the comics on Shen Comics Instagram account. The research used the theories of multimodality analysis by Kress and Leeuwen. Theory of comic by Franz and Meier. The method of this research is a descriptive-analytic method. The analysis is based on an investigation of an event, essay, or act for know the real situation. This research is done by describing the data and information obtained, the writer used scientific journals, the sources are downloaded from the internet, as well as through visual media such as visual image from the Shen Comics Instagram account and at the final stage will be the conclusion of the analysis results. There are found that the interpretation language that is appear on comic in Shen Comics Instagram account is about local wisdom by illustrating the big four cities in America including San Fransisco, Los Angeles, New York and Boston. This analysis can be used for language learning purposes such as semiotic studies.The suggestions of the research are it would be better for the reader to understand the meaning of the comic, it will help the reader to be more completely understand the message or even the entertainment of the comic. Therefore, the reader will be able to acknowledge the information without any ambiguity occurs.


A Needs Analysis Regarding the Development of Interactive Multimedia for Learning Japanese in High Schools
Dina Maysarah, Soni Mulyawan Setiana
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This study aims to analyze what indicators are needed in developing interactive multimedia for Japanese language subjects to provide solutions to one of the problems in learning Japanese at the high school level. This research uses descriptive research method. Respondents were students and teachers in one of private schools in Bandung. Data collection was carried out through questionnaires and interviews. The results showed that the use of information technology in learning Japanese at the high school level is still not optimal, so the use of interactive multimedia is expected by students in learning Japanese to increase student motivation and learning outcomes in learning Japanese. Therefore, the development of interactive Japanese learning media is required.


News Web Easy as Japanese Learning Media
Anisa Arianingsih
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This study aims to describe the function of News Web Easy as Japanese learning media and students’ perceptions of this media. This research used a descriptive method with a sample of 20 persons of UNIKOM Japanese Department students in the 2020/2021 academic year. The research instrument is a questionnaire and literature studies. The results show that the perceived ease of use and perceived usefulness of this media are high, so the intention to use this media becomes high following the Technology Acceptance Model. News Web Easy can be used as an alternative for Japanese language learning which can not only improve Japanese language skills but also can help to know about the latest news about Japan in simple Japanese.


The Slavery of Mystical Creature on the Golem and the Jinni
Erna Susilawati
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The Golem is an artificial creature that made from clay and water with incantations and spells by a man (rabbi), It made to serve its creator. It well known as a creature of Jewish Mythology. The object of this research is The Golem, Chava on the novel with tittle “The Golem and The Jinni” by Helene Wecker. In this novel the character of Golem described as a good creature and has intimate relationship with the Jinni. Actually it is different as the others stories of Golem that always described as an evil creature who can destroy or kill the creator. The purpose of this research is to describe narratively the slavery of mystical creature, especially Golem and how Golem can survive and get along with human. Chava hardly refuse the orders from her master to kill human and do bad things even she was threaten got killed by her master. Due to this research found there was a friction role of Golem, in the past it is made to protect the master or the group from the harm thing or enemy while in this novel it is made to be a wife and she had a feeling and look as well as human. She could make a relationship with both human and the other creature such as Jinni. This research hopefully can be used as a source of cultural studies and narrative approach.


Culture Shocks at Japanese Workplace of Indonesian Student Taking Internship Program in Japan
Pitri Haryanti
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The purpose of this study is to find out various aspects of culture shock experienced by Indonesian student taking internship in Japan especially at their workplace. The data were collected from 12 respondens by questioners and semi-structured interviewed via social media such as whatsApp, Messenger with Indonesian students who had taken internship program in Japan. One of the major findings of this study is those Indonesian student experienced cultural shock related to language, communication, relationship, values and norms at their workplace, appearances, beliefs and religion, but most of respondents felt confused and uncomfortable with language problems and the norms and values at the workplace. The problems faced by student interns related to language: 1) The Using of honorifics; 2) Terms related to work; 3) Kanji/Chinese Character that used for kinds of drink or food names. In related to norms and values at workplace, respondents had difficulty in understanding Japanese culture called tatemae and honne, hadaka no tsuki ai/nude communication, drinking habit, etc. Another culture shocks they experience related to appearance, dress they wear at work and also the concept of religion’s role to individual life. Finding the effect of Culture shock to the work performance is recommended for the next research.


Educational Games as Learning Process for Children
Dewi Kurniasih, E C Ika
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The purpose of this study is to introduce learning educational games that teach numbers, colors, animals, musical instruments, letters, shapes, fruits, and transportation. The method used in this study was the waterfall method. The results showed us that the children, in general, like to play. It was hoped that this educational game could increase children's enthusiasm for learning and improve the learning process. This was because the development of children and the development of technology were very fast, and Android system-based educational game was made to help the learning process of children bored in learning. Children's learning is no longer monotonous with this educational game, they can learn and play at the same time.


Japanese Translation of Indonesian Comic’s Onomatopoeia
Mohammad Ali
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This study intends to describe translation strategies used for translating onomatopoeia that appear in Indonesian comic books. The data as the source text was taken from one of the indigenous comic written by Indonesian Author. The method used in this study was a qualitative method with content analysis as a technique. All of onomatopoeia that appeared in this comic book will be paired with their Japanese translation before going into analysis. As result, there are 4 translation strategies that used for translating onomatopoeia in Indonesian comic, (1) equivalent, (2) derivative, (3) katakana-ka, and (4) coinage. From these results, there is conclusion that translating onomatopoeia are not become easier problem just by considering the number of onomatopoeia in its language itself.


Students’ Originality in Expressing Their Ideas, Thoughts and Opinion in the Writing
Ai Sumirah Setiawati, Andy Moorad Oesman, Chevvy Kusumah Wardhana, Fajar Ramdhani, Janis Dion Alfa Ozy
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This research aims to see how original students express their ideas, thoughts and opinions through essays. The research approach used is quantitative and qualitative. The data were obtained from the scores of students' essays which were determined using an assessment rubric for the instrument. The essay consisted of 4 themes written by 63 students with a total of 252 essays. The results of quantitative analysis show that the level of originality of students' thinking, opinions, and ideas has increased from one theme to another. The low level of originality can be seen in essays on the theme of “Supootsu to Shiai” (Sports and Matches). Students only repeat the opinions expressed by experts contained in newspaper articles or other references they read. Then, qualitatively average students have the ability to express opinions in sentences which are general ideas but expressed using their own language style. Based on the results of this study, it can be concluded that the Japanese language education study program students of UNNES have good abilities in expressing original ideas and opinions. This research has had an impact on increasing the ability to think creatively in terms of originality.


Kaneko Misuzu’s Environmental Insights in Tairyo and O Sakana Poetry
Fenny Febrianty
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One of the humanitarian issues in literature is the environment. Through eco-criticism interpretations can be made to representations of attitudes, views, and people's responses to environmental issues raised. This study was aimed to describe the content and insights of Kaneko Mizusu's environment as a poet in Tairyou and O Sakana. The main data source was Tairyou and O Sakana by Kaneko Misuzu. The research method used is content analysis with an ecocritical approach. Interpretation of the data shows that Tairou describes the writer's sense of empathy for nature due to the large amount of fishing and O Sakana describes the poet's concern about the survival of fish as one of the main food sources (for Japanese people). The poet's response to the environment is a manifestation of environmental insight by Kaneko Misuzu which is in line with the moral principles of environmental wisdom by Keraf (2010) such as no harming nature, respect and responsibility for nature.


Japanese Communication Skill Analysis Through Saiwa Activities
Chevy Kusumah Wardhana, Andy Moorad Oesman, Ai Sumirah Setiawati, Ainia Febriani Ayuningrum
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Communication skills in students is one of the important assets to improving the soft skills of conveying messages to others. The things that support a student to convey messages well are the ability to understand information well, and the ability to convey the message back to other parties. This also applies when someone is studying a foreign language, especially Japanese. If we do not have good communication skills, the information will not be conveyed properly. This study aims to describe the Japanese language communication skills of students in the Japanese Language Education Study Program, Universitas Negeri Semarang. This communication capability is carried out in the form of Saiwa activities or retelling information or news that has been listened. The research methodology used is to use self-help activities or retelling the news that students have listened. To measure this ability is done by means of presentation tests and interview tests. Based on the results of the presentation capability assessment, it can be seen that The average value of the interview results for the samples "fair" category. The average value of the acquisition of the results retelling information on the entire sample is "more than enough" category.


Utilizing Comparative Method for Analyzing the Course of Basic Design on Vorlehre and Three-Dimensional Form
Christophera Ratnasari Lucius, Imam Santosa, Adhi Nugraha
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The comparative method is a research strategy oriented to case study comparisons, where the analysis of each case study becomes a combination of the characteristics of the phenomena to be defined. Its case study analysis is interpretive of historical evidence, with the aim of explaining comparable processes for generating generalizations about the causes of the phenomenon. This comparative method is applied in building a logical foundation to identify the similarities and differences of the Course of Basic Design which was carried out at the Vorlehre of the Staatliches Bauhaus and the Three-Dimensional Form of Institut Teknologi Bandung. The comparison is focused on the definition of the comparable objects based on the interpretation of the available literature data. This analysis can explain a comparison pattern, which will be used to compare Bauhaus design work and Indonesian design work. The results of this study are part of a study on the influence of Bauhaus on design in Indonesia.


Pedati Kuno Krangkeng: Kasepuhan Cirebon Palace Assets Stranded in Indramayu
Hendhy Nansha, Agus Sachari, Setiawan Sabana
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Sultan Sepuh IV Amir Sena was the first sultan who dared to criticize the Dutch. Since then, there has been turmoil of resistance from the Cirebon people. The resistance continued until the leadership of Sultan Sepuh V Muhammad Shofiuddin. Until one day Shofiuddin was betrayed and shot by the Dutch when he accepted the offer to negotiate. The unstable government condition in 1786 made Pangeran Suryanegara (the younger brother of Sultan Sepuh V) and his other brothers to leave and fight from outside the palace. The village of Krangkeng was one of the areas that was used as a base for resistance by Prince Suryanegara and his troops. They also brought the palace treasures and heirlooms by using two carts. One of these carts was left in the Krangkeng area and then the site was known as the Pedati Kuno Krangkeng. The Pedati Kuno Krangkeng Site is currently in a damaged condition and is not maintained. This paper aims to revive the story so that it can be noticed and if necessary reconstructed by the authorities. This paper is qualitative in nature and is written with an ethnographic approach through oral history to find out its history and a visual narrative approach to obtain a picture of the original form of the Pedati Kuno Krangkeng. Data collection was obtained through observation, interviews, and literature studies. This paper presents the current state of the Ancient Cart which is very inattentive. In fact, ancient vehicle artifacts such as this cart are relics that we must protect. If it is ignored and not paid attention, the Pedati Kuno Krangkeng in the future may not be witnessed by the next generation. In fact, this cart is one of the important artifacts in the history of Cirebon.


Semiotic Analysis of “Lathi” Music Video by Weird Genius
S I P Persada
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The purpose of this study was to see the meaning and visual intent seen from the video clip of Lathi. The method used in this research is descriptive analysis method using Ferdinand de Saussure's semiotic theory, where the visuals that appear in the video clip are divided into several sections. The process of using Ferdinand de Saussure's semiotic theory so that you can get the meaning and purpose of the visuals that appear in the video clip of the lathi, the results of this study are the meaning of both the connotation and denotation of the visuals of the video clip, while the truth of the visual meaning can still be debated. Because the perceptions of humans and other humans are different, the conclusion of this study is that the visuals displayed in the video clip can be interpreted properly so that the meaning and meaning of the video can be easily implemented, the impact of this research is to develop research on its particular semiotics. Semiotics in video clips so that this research can be used as a reference for other researchers in describing a meaning of the visuals that appear, and for creative action with this research it can be used as a reference in the work.


Sanga Mandala Concept Study in Balinese Traditional Architecture
Reandini Syu'ara Dewi, Ahadiat Joedawinata
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Sanga Mandala is a concept that divide the layout of lowland Balinese house into nine parts starting from utama ning utama to the nista ning nista and each of these areas has its own function and activity. The intersection of two main axes, the ritual axis and the natural axis, forms the concept of Sanga Mandala. These axes have two poles called Kaja-Kelod (mountain-sea direction) and Kangin-Kauh (sunrise-sunset direction). This study aimed at examining the philosophy of Sanga Mandala conception in Balinese Traditional Architecture using descriptive qualitative method. Data collection was carried out by literature study of related scientific journals. The results showed that there was a pattern of meaning of Kaja-Kelod (mountain-sea direction) and Kangin-Kauh (sunrise-sunset direction) in the conception of zoning, transformation of spaces and buildings, orientation of the building mass, as well as producing a pattern of meaning in zoning and ritual functions as the most important part in the Balinese traditional architecture.


Visual Design of Riau Malay Songket Weaving Motif Application (Case Study of Riau Malay Siak Songket Fabric Motif)
R A Randa, R Maulina
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This scientific work aims to compile a visual application of information about the Riau Malay Songket Weaving Motif, especially in the Siak area. By using the Visual Communication design method with visual application design on the device with the source of library materials, interviews, and questionnaires conducted on the community in the city of Pekanbaru, men and women aged 20-25 years. The result of the research is a visual design of the Riau Malay Songket Weaving Motif application on the Siak Malay Motif as a case study because there are so many types. Songket Siak fabrics have various motifs, colors, and meanings. The general public prefers the Malay Siak songket cloth from its beauty alone, the philosophical content that is very valuable on the Songket cloth is not much seen. Existing media information also discusses more in terms of the beauty of motifs and colors, less media contains information about the meaning of the Riau Malay Songket cloth, especially Songket Siak. The meaning of the Siak Malay Songket cloth as part of the identity of the Riau Malay community does not need to be known. By looking at the philosophical meaning of the Siak Malay songket motif, it can add to the love of Riau Malay culture and increase the pride of being a Riau Malay community, especially for the younger generation. It is hoped that the availability of this application can add information about the Riau Malay songket weaving motif, especially the Siak Malay Songket Motif for the younger generation.


Karawo Ornamental Variety Based on Gorontalo Curtural Phenomenon
Wira Pratama Rumambie, Abay D. Subarna
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The research objective was to see the cultural phenomena that occurred in Karawo embroidery in Gorontalo. Karawo is a typical traditional cloth from Gorontalo which is made by handicrafts. Karawo itself has a unique way of doing it, such as making karawo which requires patience and thoroughness, making karawo takes one week to make one karawo that is ready to use. To support the research, we use descriptive methods and the data collected in the preparation of journals are analyzed descriptively, data collection is also in the form of observations and interviews with traditional stakeholders and karawo embroidery designers. The results show that there is a change in cultural phenomena in the karawo embroidery motifs today, in contrast to the motifs in the past that used cultural motifs based on cultural philosophical values or natural motifs. This is due to the motives that continue to develop and shift to a more modern direction and no longer depend on natural motifs, then adjust to what consumers like. Of course, this affects the making of the karawo embroidery motifs today, which no longer use traditional stakeholders for one motive. The conclusion of the research is to find that the handicrafts of karawo embroidery have shifted to a more modern direction.


The History of Nawa Gapura Marga Raja, The First Gate of Cirebon
Fadhly Abdillah, Imam Santosa, Setiawan Sabana, R Achmad Opan Safari Hasyim
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The gate is a building that during the Hindu and Buddhist times was part of the temple complex. gapura can be said to be an expression of expression related to the beliefs of its supporters. The gate is an architectural work that describes the cultural characteristics of a group of people. For Javanese people, the gate is treated with an understanding of tradition and belief, because it is the pattern and shape of the gate building structure by the Javanese cosmological tradition. This research uses a visual narrative method, to see the relationship between the past, present, and plans. Data collection through oral approaches, interviews, and literature studies. The results of this study show that the Nawa Gapura Marga Raja is a building that was founded by Pangeran Wangsakerta in 1677 AD, as a function of the entrance to Gotrasawala activities, then developed into the entrance to the harbormaster and secret door for the escape of the Keraton family members, and in the future, we must preserve it.


Korean Myth and Folklore on Game Character Design
Irfan Fauzi Toha, Yully Ambarsih Ekawardhani
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This study dissected the visual aspect contained in Character design of Ahri’s Champion in League of Legends game with her classic skin to find the perception framing that transform nine tailed fox imagery from Korean myth and tales. League of Legends is a game that offers player an arena to fight, survive and win the game. This studies on Ahri’s character, which designed from Gumiho myth and tales, the concept that can intrigue curiosity and addiction from players. The study is a qualitative research by describing Ahri’s character based on it’s narration and other story about nine tailed fox, then dissect the character based on Manga-matrix principle that dissect character by it’s form matrix, costume matrix and personality matrix, analysis on similarity or relations among the theories as well as element that formed perception, and interpretation to the character. lastly design theory about ideology and culture that implemented on character design. The analysis shows that Ahri’s skin contains imagery framing that each element formed a new perception of nine tailed fox image. The costume is focused on featuring her charm and the color mostly white and red show that champion Ahri characteristic is not dark and evil but innocent and passionate. Ahri’s character design is an evidence that Gumiho image has shifted from symbols of evilness caused by people paradigm and the changes of social value in society.


Biophilic Design as a Strategy for Increasing the Quality of Space in Offices
D Fatimah
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This study aims to describe the application of Biophilic Design Concept that can be applied in offices. A design based on the concept of biophilia, is called a biophilic design by presenting a green space to improve the quality of life that affects human health and physiological and psychological well-being. Biophilic design has had many positive outcomes, namely trying to reconnect humans and nature by providing all kinds of behavioral, mental, and physical benefits. This study aims to determine how appropriate the design criteria for designing offices with biophilic design theory are used. The method used is a qualitative descriptive method. First of all, the biophilic design concept will be explained. Then will be analysed the possible patterns that can be used in office design. Biophilic design has 14 patterns that can be realized through a direct or indirect relationship with nature. The essence of this biophilic design is to create a space in which there is interaction with nature which is a basic human need. Office areas can apply these 14 patterns into the design concept. Three basics concepts of Biophilic Design: nature in spaces, analogues of nature, and Nature of space can be applied to office design.


Storytelling Through the Mise En Scene in The Film the Grand Budapest Hotel
Deddy Kurniawan
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This study aims to analyze the film The Grand Budapest hotel from the mise en scene aspect applied in the film. Mise en scene to be analyzed in this film includes: property settings, wardrobe, makeup, and lighting. The method used in this research is a qualitative method with a content analysis approach, namely mentioning the mise en scene aspects of the film The Grand Budapest Hotel descriptively and then analyzing the impression that the film creates. The results obtained from this study are wardrobe selection, lighting arrangement and proper property settings that will produce a great films from cinematic and narrative aspects. Researchers hope that this research can provide a general description of the mise en scene and the aspects of the costume, lighting and property design of The Grand Budapest hotel. The conclusion of this research is that the use of mise en scene in the film The Grand Budapest Hotel is very good in terms of costumes, lighting and property design, so that the narrative and message in the film can be conveyed well to the audience. The costumes used give the impression of harmony between costume design and property design, property design gives the impression of unity between scenes and other scenes and the last is the lighting arrangement that combines low key and high key techniques to give the impression of a deep emotional change in a scene.


Study of Visual Meaning of Ornaments of Grave People of Minahasa District, North Sulawesi Province
Cahya Pradipta Abdussamad, Kankan Kasmana
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This study aims to examine the meaning of the Waruga tomb ornament in North Sulawesi, precisely in Minahasa Regency. Waruga graves are tombs used to lay bodies as a belief of the people of North Sulawesi, especially the Minahasa tribe. The result of this research is to explain the visual meaning of the waruga tomb ornament. The approach used in this research is a qualitative descriptive approach, which means that the researcher collects data related to the graves of waruga, either in the form of books or materials related to the object under study, namely the waruga grave. The data collection technique is done through observation, interview, documentation study and document study. So that the conclusion of this study is that there is a meaning contained in the waruga tomb ornament, one of which is the meaning of the animal found in the grave which symbolizes the body that is inhaling semesa is a hunter and another meaning is that the person buried in the waruga grave is adjusted to work, drajat and rank during his lifetime. The waruga grave has been the grave or the main grave of the Minahasa tribe since ancient times until now, in one waruga grave there can be several people in the waruga grave according to the agreement of the family or elders in the North Sulawesi area, especially in the Minahasa land.


Redesigning the Visual Identity of Local Product through Packaging Media: Baranahan Pangalengan Caramel Milk Candy
I Kurniawan, S M Putri
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Local products are economic potentials that need attention from their development. Along with increasing human needs, the need for product variety is mostly met by products originating from local businesses. One of them is a snack product produced by Baranahan. Unfortunately, there are several things that hinder the development of Baranahan's products, such as “product image” and packaging materials that still look similar to those of its competitors. This condition is certainly interesting to research and then solve the problem. The method used is the mix method, with a qualitative approach to gain insight into consumers and product images, as well as communication methods to convey product images to the target market. This study resulting consumer insights that demand quality assurance, ease of carrying, and value of products as souvenir commodities. Consumer demand and product image can be displayed through packaging media that can represent this. Packaging can act as a representation of producers who communicate directly with consumers. The design of packaging elements is included in visual identity, including logos, colors, typography, illustrations, to the form and packaging materials. In the final stage, the research produces a packaging design prototype that can convey the image, product identity, and fulfill consumer demand based on daily activities. Not only primary packaging, this research also produces secondary and tertiary packaging. The results of this achievement are expected to be used as study material for designing other local products. Become an alternative reference in the process of designing local product packaging.


The Representation Concept of Hell Punishment in Islamic Teachings in The Comic Indahnya Taman Surga, Pedihnya Siksa Neraka
Kankan Kasmana, Erina Nurul Hikmah
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Indahnya Taman Surga Pedihnya Siksa Neraka, one of the religious comics present in Indonesia. This comic reaps the discourse of the debate because it is considered to present violence and pornography, on the other hand, this comic offers the teachings of life and cosmology according to Islam. This research seeks to find a representation of the concept of the torment of hell in the Islamic teachings present in the comic visual. Comparative studies were conducted between Islamic teachings through the interpretation of the Quran Hamka version, as well as the content of torture present in the visuals embodied in the comics. Interpretation brings the result that the comic provides narrative development by making variations, additions, simplifications, and reductions influenced by the comic's background without changing the main idea of the source. Comics show the comic's belief in Islamic teachings, including in interpreting his belief that there will be a hell of a version of himself.


The Indonesian Government Imagery in The Instagram Comic Strip with Covid-19 Themed
Dhika Mega Pratama, Kankan Kasmana
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At the beginning of 2020, there has been the spread of the deadly Covid-19 virus to various countries resulted in a pandemic. Indonesia is one of the countries affected, so the government provides a policy that is expected to reduce the number of Covid-19 cases. The policy issued has drawn criticism from various parties, one of which is the cartoon mice comic, this comic is one of the comics that often comments on social life and the Indonesian government with its comic strips posted on Instagram. This study aims to find the image and role of the government depicted in mice cartoon comics in overcoming Covid-19 in Indonesia, therefore there is a need for analysis and research with descriptive methods and critical discourse analysis approaches to see how the image of the Indonesian government in comic mice cartoons. The results of the analysis of the two comics concluded that the image of the government displayed in the comic strip did not only come from the author's idea but also based on the news that emerged from the government's response to the spread of the Covid-19 virus in Indonesia, with an image style that was distinctive from mice cartoon comics. With this research, the researcher hopes that it can become a recommendation in making comic narratives, especially those discussing social life and government, and can be a reference for research that has the same object.


User Interface Design of a Mobile Application for Creating Digital Posters
Irma Rochmawati
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The purpose of this study was to determine the user interface design of mobile application in making attractive digital posters. The mobile application for making this poster is targeted at users who are unfamiliar also with the minimum skills. Where users can take advantage of free tools and templates that can be used by custom. The method used in this research is a descriptive visual method by testing an application called Canva. This poster maker application provides many templates in various formats. They also provide a choice of images, fonts, or some other design object. Applications for making posters are perfect for individuals who have many activities for promotion. It can be used for school activities, offices, competitions, even for an online shop. All of this can be done easily by using an effective and efficient mobile application to convey information. the conclusion is that a good application is one that easy to use. This criterion is important for choosing the best application that is easy to use by everyone.


Media Convergence and Implication of Television Digitalization Creates a Change Audience Behavior
I Tarmawan
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Media creates mass audiences and a strong influence as a social control that shapes media influence seen from the social conditions that occur. Technological developments that have triggered media convergence have given birth to new media which is increasingly difficult to place media as social control. The convergence of media and the implications of digitalization of television on changes in audience behavior are interesting parts to be researched. The research method used is a qualitative descriptive case study with the paradigm of developing media analysis from institutions to formats based on content and form and to audiences based on social constructs. The purpose of this study is to determine whether media convergence affects the mass media during the transition period as an implication of digitalization of television in Indonesia and changes in public behavior. The results show that digital technology has triggered media convergence to create new, easily accessible media. The slow migration of digitalisation caused by various factors and regulations encourages stakeholders to use the internet to create new media, the melting of mass media into a new platform that has a positive impact on changes in audience behavior in easy access to information


National Museum of Indonesia: Virtual Tour Experience
Ryanty Derwentyana Nazhar
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This article aims to discuss the implementation of exhibition spaces in virtual tour museums in Indonesia. The case study taken is the National Museum of Indonesia, the largest museum in Indonesia and has many collections. In 2020 the Covid-19 pandemic occurred globally, including in Indonesia, which limited activities in public facilities. One of the effects of this incident was the closure of museum facilities. The National Museum of Indonesia is one of the museums that has finally opened an online virtual tour facility to deal with the ongoing Covid-19 pandemic problem. In the exhibition interior design science, there are several elements and design systems applied to get the things they want when visiting an exhibition, including getting clear information and education and experiencing the recreation obtained from space's activities and atmosphere. The virtual exhibition space will undoubtedly be different from the conventional exhibition space. The research carried out a method by collecting data based on a survey of 121 respondents, who conducted a virtual tour of the museum directly and assessed the room's situation and the clarity of the information obtained. This study's results are in the form of experiences experienced and felt by visitors, which can be used as input for the improvement of the virtual tour of the National Museum of Indonesia in particular, and museums in Indonesia in general.


Indonesian Response to Covid-19 Poster as Indicator of Collective Visual Literacy (Bandung Case Study)
Rini Maulina
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. The covid-19 pandemic ongoing to this day in Indonesia, health protocol regulations established by the government to prevent transmission in the community. Various information of health protocols made by print and digital media is widely spread. However, it seems that does not have much impact, this can be seen from the increasing covid-19 transmission rate in Indonesia. It is necessary to see how the preferences of Indonesians, especially the people of Bandung who are teenagers in reading visual posters covid-19, the level of visual reading ability as a message is smeared with the level of visual literacy. The research was conducted through three poster themed covid-19 resulting from the application of visual argument methods wich is listed on questionnaire questions to measure the visual literacy capabilities of respondents. The analysis showed respondents aged between 18-24 years were more likely to choose posters with large portions of text, other results showed if the text was removed from the visual (visual argument method without text), the respondent could not capture the message on the poster. This has an impact on understanding the captured messages. This condition shows low levels of visual literacy among teenagers in Bandung.


The Popo and Komikazer Illustration on Tokai Gas Lighter that can Influence Buyer Interest
Adityo B Hardoyo
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The purpose of the research is to find out the cartoon illustration of The Popo who collaboration with Komikazer which is placed on a Tokai gas lighter brand can increase purchase interest. The method used in this research is quantitative by describe the illustration who applied to gas lighter and conducting questionnaries about that illustration on a match to respondents to produce data to know the conclusion. The result obtained from the research is knowledge in form of placing illustration The Popo and Komikazer on a gas lighter can be increase interest in deciding to buy a gas lighter match and the message in an illustration can be important in increasing the interest of potential customers.


Focal Point on Billboard Juicenation
Merlina Fatimah Nasruddin
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Juicenation is a commercial products of electric liquid vaporizer that carries the theme and taste of fruit in its commercial advertisements. One of them appeared on Billboard on Jalan Terusan Jakarta, Bandung city. The purpose of this study is to identify the focal point element in the visualization of the Juicenation Billboard advertisement as the element that most attracts the audience's eye. This research method uses a quantitative approach by distributing questionnaires to a number of respondents to identified which elements that attractive the most. There is an arrow shape element that represents the formal form of the product, typography, the color of the Juicenation product variant itself and the fruit element, which both of them appear dominant.


Multi-Participant Identity Figures in Indonesian Animated Films
Yully Ambarsih Ekawardhani, Imam Santosa, Hafiz Azis Ahmad, Irfansyah
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The purpose of this research is to find Indonesian multiculturalism in animated film characters. Fictional characters are human copies of the real world. Characters are positioned to live life in the world of animation. The relationship between characters is manifested when there is an attachment of cultural identity. The characterizations in Indonesian animated films show the complexity of creation. This concept refers to the view that the more complex the characters are, the more memorable the audience will be. This research uses ethnographic method, given that the characters have a cultural identity. Characters are placed as objects that have mental and motivational qualities. In addition, there is the use of cultural symbols, which indicates multiculturalism. The identity of the characters refers to the unified heuristic of Stets and Burke's theory of identity. Meanwhile, the apparent multiculturalism refers to Ricardo L. Garcia's theory of multiculturalism. The condition of Indonesia, which has been based on pluralism from the start, really understands the existence of differences. So that consciously accept the occurrence of cultural syncretism. The results of this study indicate that Indonesian animated film characters tend to show the application of multiculturalism. And, multiculturalism has become an identity. Multiculturalism is proof of acceptance of this condition, and is manifested through animated film characters.


Study of The Elements Design of Student in Solar System Physics lessons through the Interactive Compact Disk (CD) of Solar System Physics LAB
A T Cahyadi
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Multimedia can combine elements of text, sound, images, animation, and video via a computer or digitally manipulated elements that are conveyed or controlled interactively. Interactive multimedia in this learning can be a learning solution in the digital era to stimulate the thinking power of students. The purpose of this study was to determine the interactive multimedia element theory test used in the Interactive CD of Solar System Physics Lab as an electronic learning medium. This research method was carried out using a descriptive qualitative approach regarding the results of the study of the interactive multimedia design structure on the Interactive CD of Solar System Physics Lab, with case studies of researchers investigating carefully a program, event, activity, process, or group of individuals. Data processing techniques through literature study, group discussions, and interviews. The results of this study will determine the elements of interactive multimedia on the interactive CD of Solar System Physics Lab, which can be used as an example for e-learning media, the Solar System Physics Lab has used the Multimedia development process flow according to the procedure.


Spatiality in a Virtual Classroom
Febry Maharlika
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The spread of the COVID 19 virus has had a significant impact on the world of education. Concerns about the spread of the virus among academicians have caused system changes in teaching and learning activities. Online learning is an option for schools to keep teaching and learning activities running. This study describes the teacher's spatiality in teaching activities in virtual classes using the google meet video conference service. To illustrate this experience, a descriptive analysis research method is used by analyzing the virtual space spatial framework. The virtual space framework used as the reference for this study is the allocentric frame of reference, the egocentric frame of reference and the intrinsic frame of reference. The results of this study explain that there is a framework that shapes spatiality in online learning spaces. The spatiality that is formed is due to the relationship between objects, namely, teachers, students, computer screens with video conference services, forming spatiality based on the teacher's imagination, experience and knowledge.


Visual Analysis of the Tempo Magazine Cover Edition 4542 16-22 September 2019 using the Semiotic Method
MS Iskandar, B Zhafran
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The purpose of this study was to show the cover that criticizes using the illustration on the cover of the TEMPO magazine 4542 edition (16-22 September 2019) entitled "Promises Stay Promises" reap polemic in the community because it displays illustrations Jokowi with a shadow who has a long nose. The cover is reported to the Council Press by Jokowi Mania Volunteers, Emanuel Ebenezer as the head of Jokowi's Volunteers said that the media cannot take sides and the cover violates the journalistic code of ethics. This research focuses on reviewing the meaning of the visuals published on the cover of Tempo Magazine 4542 edition 16-22 September 2019 using the semiotic analysis method with qualitative approach in order to discover Signs Based on Visual Elements (Image) and Signs Based on Typographic Elements (Text) that nose is a subtle insinuation from Tempo Magazine to the Jokowi government, which has broken its promise of strengthening the KPK and its anti-corruption behaviors. This study aims to determine the existing messages and meanings. In the study it can be concluded that the long nose used by magazines Tempo refers to the character Pinocchio, from Italian folklore.


Interactional Meaning of Systemic Functional Multimodal Discourse Analysis on World Health Day 2020 Poster Related to Covid-19 Issue
M R Bustam
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The purpose of this study is to increase the effectiveness of information packaging related to the Covid-19 outbreak, especially with regard to public concern for health workers who are the frontlines in handling the outbreak. The study examines the interactional meaning represented in World Health Day 2020 Poster related to Covid-19 Issue released by World Health Organization (WHO) through its official website. In doing the analysis, a Systemic Functional Multimodal Discourse Analysis (SFMDA) approach is used. SFMDA is implemented to analyze both visual and verbal modes represented in the poster. Therefore, visual grammar and Systemic Functional Grammar are employed, specifically to get a comprehensive analysis of interactional meaning from both of the modes. In visual grammar, interactional meaning is realized through the concept of interactive meaning which involves contact, social distance, attitude, and modality related to interactive and represented participants while in Systemic Functional Grammar, interactional meaning is realized through the concept of interpersonal meaning which involves mood system analysis. The results show that a good combination of visual and verbal modes can ensure readability and accurate information delivery to the readers, and finally, it is hoped that the goals expected by the poster maker can be communicated well.


Real Person Fiction in Social Media
Nungki Heriyati
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The study attempts to examine fiction derived from real person in social media which focuses on Instagram. The study requires textual analysis across the boundaries of fact, fiction, and affective features. Drawing on cognitive narrative and cultural theory especially fan studies the article attempts to examine fan practices in real person fiction especially in social media. The development of social media that exposes the daily life of celebrity enables fans to access their idols' private life. Fans also like to write a fiction about their idol as a way to fill in the gap of the story they do not know or to construct their own version story about their idol. The Analysis shows that the practices of real person fiction include storying the event and creating the character of a real person. This involves selecting events, interviews, pictures, and then makes it up into a story. The story mixes up facts and the fans’ viewpoint. All of which are constructed beyond the boundary of facts to inventing facts. The practices are still debatable concerning the ethical matter. However, it cannot be denied that fanfiction on a real person signifies the development of a new narrative.


Post-Pandemy Global Order Changes
Budi Mulyana
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The purpose of this research was to enrich predictive analysis in the study of international relations, especially those related to global issues. The study used qualitative research methods with data collection techniques through literature studies. The result showed that the study of the pandemic situation, provides new conditions in state behavior as well as international interactions. However, in order to arrive at a change in global order, certain preconditions are needed. This research concludes that certain preconditions required in changing the global order have not yet been realized so that the direction of change in the global order has not been seen by itself.


Indonesia’s Industrial Diplomacy: Prospects and Challenges
S O Putri, G Ginanjar
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This paper aims to identify the prospects and challenges from Indonesia's industrial diplomacy. Indonesian industry contributes almost 20 percent to Gross Domestic Product (GDP). Industrial sector is the backbone of the Indonesian economy, besides having a high value (export) also provide jobs. Recent trend Indonesia’s national industries growing at a low speed, especially during the covid-19 pandemic. In the midst of this uncertain situation, the national industry is still show a good performance. Industrial diplomacy is urgently needed. The research method was a qualitative approach, which data collection technique was conducted through literature review. The result of this paper shows that Indonesian government continues to strive to improve the competitiveness of the national industry so that it can be competitive at the global level through industrial diplomacy. Some challenges like trade barriers, product strategy, synergy and coordination, and the low number of representations of industrial diplomats became challenges in industrial diplomacy. With the right strategy and successful implementation of Making Indonesia 4.0, Indonesia has an opportunity to become the top 10 largest economies in the world by 2030.


Green Design Principles in Cardboard Garden Restaurants
Cherry Dharmawan, Pika Oktaviani
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This paper will describe the principles of green design in the Taman Kardus Green Forest Restaurant in Bandung. The purpose of this study is to analyze the relationship between green design principles and design elements and space in the restaurant. This study uses descriptive methods with research techniques in the form of direct and indirect observation, interviews, collection of literature studies, and is adjusted to the principles of green design in the form of space organization, materials, lighting, ventilation, energy efficiency and water sanitation based on the Five Fundamentals of Green Building written by Lakshmi and its application to interior elements such as floors, walls, room openings, windows and ceilings. The results of this study indicate that in applying these principles a building must pay attention to all aspects that are in the predetermined principles, not just applying one or two principles, so that it can be said to be a building with a green design concept. The green design principle is applied by Green Forest Cardboard Garden Restaurant Bandung fulfills 4 principles, such as material selection that does’nt contains hazardous materials, lighting system is oriented with natural lighting techniques, ventilation system is oriented on maximizing air circulation naturally and energy efficiency is applied to the system mechanical, electrical and minimize energy use and electricity costs. So that the conclusion can be obtained, namely Green Forest Cardboard Garden Restaurant Bandung have not fully implemented the green principle design and can not be said as restaurant with green design concept.


Advertisement Strategy using Semiotics as Marketing Approach: An Analysis on Food Product
E S Soegoto, C N Albar, M Aisyah, S Luckyardi
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The aim of this study is to analyze and discover the effective advertisement strategy using semiotics approach and marketing review. This study used mixed method, which is the combination of quantitative and qualitative method. Questionnaire was used as the data collection method and supported by literature review. The questionnaire was distributed to 100 respondents in Bandung. The questionnaire regarding food advertisement was distributed to students as the study case. The results of this study showed that semiotics could maximize elements of an advertisement and have great effect in conveying the message which makes more potential consumers recognize and attracted to the product. This study concludes that food advertisements can attract more potential consumers if they focus more on the visual element. This study is expected to help food sellers in gaining more potential consumers which indirectly could increase the acquired income.


A Semiotic Analysis on Film Industry Using Verbal and Non-Verbal Approach: Case Study Joker Movie Poster
R U Mega, T Tawami, E S Soegoto, N P Dewi
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Movie poster often used as a medium of commercial purposes in advertising a movie. It can deliver what the movie is all about which could attract more viewers to see this movie. Therefore, this study aims to analyse the verbal and non-verbal aspects in Joker movie poster using semiotic approach to increase the ticket sales. The verbal used in this study is shown through the signifier and signified, resulting in denotative and connotative meaning. Meanwhile, the non-verbal aspect is seen through the concept of the sign and the colour used in the poster. This research used descriptive qualitative and literature review to collect the data. This study discusses how a movie poster from Joker can create and deliver its meaning to the viewer through the verbal and non-verbal aspects, which resulted in gaining interest from the potential movie viewers. The results of this study suggest that each symbols and signs used in the movie can covey the meaning thoroughly through its meaning association. Each symbols and signs are effective to increase the ticket sales. This study concludes that the signs and symbols used in the poster movie of Joker has its own meaning and could represent, portray, and convey the meaning of the movie poster well. Therefore, in making the movie poster, we should consider which symbols and signs that will be used so that an effective marketing strategy can be reached.


Empowerment of Human Resources in The Aspects of Economic Transformation During the Covid-19 Pandemic for Food & Beverage Industry
Y Pangestika, R Wahdiniwaty
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As a result of the Covid-19 pandemic that will not end soon, the Indonesia government has entered a New Normal condition by implementing several policies. The Indonesian government provides a policy of economic transformation to solve the nation’s various challenges in the economic sector. The economic transformation carried out by government focuses on exploiting regional potentials that have an impact on improving the quality of empowerment of human resources. And empowerment of human resources is one of the pillars of the economic transformation policy. Every of economic transformation has risks that can be resolved through efficiency and the use technology in order to achieve ideal economies of scale for each business sector. This research aims to analyze empowerment quality and competitive human resources in facing global challenges such as a Pandemic Covid-19. The subject of this research is one of the food & beverage industry in Karawang, West Java. The research used descriptive analysis method and literature study. Moreover, the analysis was based on internal and external analysis (SWOT analysis). The result of this research are expected to find out the effect of empowerment of human resources on existing economic transformation policies in the Food & Beverage Industry, and without empowerment of human resources, the economic transformation can not be successful.